Ganiga will showcase its Waste-sorting Robots At Techcrunch Disrupt

Despite nan well-known environmental benefits of recycling, it’s estimated that less than 10% of nan world’s plastic gets recycled. Ganiga Innovation looks to bring that percentage up using AI-enabled robotic discarded bins.  

Italian startup Ganiga built three products to thief amended negociate discarded and recycling. The first is a fleet of robotic discarded bins, called Hoooly, that use generative AI to determine what is trash and what is recycling and benignant nan discarded accordingly. The 2nd is simply a smart lid that tin beryllium fitted to existing discarded bins with nan aforesaid functionality as its larger bin counterpart.  

The company also has a software merchandise that allows companies to way nan discarded they produce; it offers suggestions for how a institution tin trim discarded accumulation based connected its discarded data.  

Ganiga will beryllium showing disconnected its tech arsenic portion of this year’s Startup Battlefield competition at TechCrunch Disrupt 2025, which runs from October 27 done 30 in San Francisco.  

Nicolas Zeoli, the founder and CEO of Ganiga, told TechCrunch that he’s had dreams of building nan adjacent great company, for illustration Facebook aliases Apple, since he was younger.  

He decided to attraction connected waste because he said issues surrounding discarded guidance are very tangible successful his autochthonal Italy — and it was clear there wasn’t much being done astir it.  

“We each request to reclaim this problem,” Zeoli said. “I publication 100 articles connected this problem. For example, successful 1 year, only successful 1 year, successful the whole world over 100 cardinal tons of integrative is created and only 9% is recycled. This is simply a very real problem.” 

Zeoli launched Ganiga in 2021 and built its first prototype successful 2022. Zeoli said they decided to attraction connected building a bin to lick this problem because it not only gives  people a physical place to put discarded that tin guarantee it gets decently recycled and sorted, but besides because nan bins spit retired information that tin beryllium utilized for nan future.  

Waste guidance is besides costly for companies, Zeoli said. Many organizations, particularly successful Europe, person ESG mandates to adhere to. Zeoli hopes Hoooly can thief companies amended way their discarded accumulation to help them trim discarded and waste-related costs down nan line. 

Ganiga started trading its bins successful 2024 and has since sold much than 120 robots to customers like Google and multiple airports including nan ones in Bologna, Venice, and Madrid, among others.  

Zeoli said nan institution made $500,000 successful gross successful 2024 and is already up to $750,000 successful conscionable nan first 9 months of 2025.  

The institution has besides raised $1.5 cardinal successful pre-seed backing from investors including cleanable tech VC firm NextSTEP and Next Energy Capital, among others. Ganiga is looking to raise a $3 cardinal seed round.  

The institution is gearing up to motorboat its latest merchandise successful November, the Hooolyfood, which is a package merchandise that uses camera images to determine the nonstop magnitude of nutrient waste. The institution plans to delve into further software-focused products in the future, too, Zeoli said, based connected nan information their existent bins and package is collecting.  

Ganiga has focused connected nan European marketplace thus far, but Zeoli said he’s hoping to grow into nan U.S.; nan institution is moreover reasoning of moving its office stateside successful 2026.  

“Ganiga is nan first startup successful all the world to capable 1 airport with the smart bins,” Zeoli said. “This is important because we don’t target nan prototype, we are a product, and we are open to the market.” 

If you want to study from Ganiga firsthand, and spot dozens of additional pitches, valuable workshops and make nan connections that thrust business results, head present to study much astir this year’s Disrupt, held October 27 to 29 successful San Francisco.