From Pandas To Opera: Chengdu Promotes Its Rich Cultural Heritage In Singapore And Malaysia Roadshows

Published on November 6, 2025

Chengdu is enhancing its world scope by expanding its relations pinch Singapore and Malaysia. The Chengdu Municipal Bureau of Culture, Broadcast TV, and Tourism has organised roadshows and attended waste and acquisition fairs successful Singapore and Malaysia, promoting nan marque ‘’Chengdu, More Than Just Giant Pandas.’’ The attraction of these activities supports promoting Chengdu to its users, highlighting its tourism, culture, parks, and ‘’happy Chengdu’’ activities. Chengdu is besides changing to further attraction connected these initiatives, and for lax world tourism.

The promotion roadshows held successful Singapore and Kuala Lumpur are not constricted to exposing nan stunning and nan astir important elephantine Pandas of Chengdu. They besides included sinuous projections of nan city, mats, and your Transformation As It Has, each afloat disguised pinch Sichuan opera face-changing alongside seasonal Chengdu- You Face nan City images to choreograph nan metropolis to what we want, activity wrong of nan audience. The responsive activities wrong nan region which entailed Chengdu has encouraged a awesome number of citizens to return part. Fun and breathtaking activities, including wearable virtual reality tours and face-painting of culture, and nan Chengdu embraced a nosy and connected portion of Chengdu culture.

Chengdu’s Branding Opportunity: “Beyond nan Pandas”

To nan remainder of nan world, Chengdu whitethorn simply beryllium nan metropolis of pandas; however, Chengdu seeks to redefine itself arsenic an influential halfway of culture, history, art, and nature, combining them all. Chengdu’s conception of “Park City, Happy Chengdu” underscores this city’s adjacent relation pinch and emotion of nature, multiculturalism, and nan estimation of Chengdu arsenic a spot of remainder and excitement.

The roadshows held successful Singapore and Malaysia sought to reside this conception by promoting Chengdu arsenic a spot that offers acold much than conscionable pandas. Participants were taken backmost to nan history of nan ancient Shu civilization, 1 of nan galore taste roots that Chengdu tin boast of. The integration of nan unsocial Sichuan opera known for its face-changing creation and unsocial civilization was a definite item of nan showcase, providing conscionable a glimpse of nan richness of Chengdu’s performing art.

Virtual Reality aliases VR is an physics instrumentality that gives nan personification an immersive acquisition of nan world. VR successful Chengdu gave users an avatar to acquisition Chengdu’s ancient municipality Chengdu and nan Dujiangyan irrigation system. Chengdu, s outdoor breathtaking quality and awesome modern beingness features were cloaked and animated outdoor. Moving a small deeper into nan features, nan ancient innovative h2o guidance really stood out. The guidance strategy of h2o was wholly original 2000 years back.

Promotion of Chengdu’s Culture and Natural Attractions

Apart from nan virtual tours, nan Chengdu Road Show besides focused connected immoderate of nan astir important taste and earthy sites of Chengdu. Chengxiang Ancient Town, pinch its still-standing accepted structures and ancient vibes, gives its visitors a cleanable time-travelling acquisition to downtown Chengdu. On nan different hand, nan Dujiangyan Irrigation System, a UNESCO World Heritage Site, opens a model to nan brilliance of ancient Chinese civilisation and engineering, arsenic good arsenic nan rich | history of h2o power successful 1 of nan astir fertile locations connected nan globe.

Also, nan roadshows focused connected Chengdu’s unique culinary custom,s which chiefly comprise nan blazing and spicy Sichuan dishes. Food civilization has go a tourer attraction successful its ain right, pinch Chengdu becoming nan mecca for nutrient lovers who activity to bask nan city’s astonishingly unique and spicy cuisine. Street nutrient and hotpot, among different dishes person go an integral portion of nan tourer experience. Food tourism has go 1 of nan fastest-growing forms of tourism successful Chengdu.

Finally, Chengdu presents a cleanable operation of metropolis and quality pinch its surrounding mountains, parks, and awesome scenery. Chengdu’s “Park City” conception highlights nan integration of unfastened greenish spaces pinch municipality areas, allowing visitors to bask nan serene earthy scenery and relax successful a harmonious modern city.

Participating pinch nan Local Communities successful Singapore and Malaysia

Not only did nan roadshows successful Singapore and Malaysia thief successful promoting Chengdu arsenic a imaginable tourer location, they besides managed to impact nan section communities. Participants engaged successful activities specified arsenic look coating arsenic a measurement to link pinch Chengdu’s culture. The VR activity, wherein participants ventured done Chengxiang Ancient Town and seamlessly transitioned to Dujiangyan, generated a awesome liking successful Chengdu and culture, inciting a imaginable liking successful readying a vacation to Chengdu.

These activities which required beingness participation, proved effective successful converting participants to ‘walk distant pinch something’ and frankincense offered a unsocial attack astatine ensuring civilization is exchanged pinch an accent placed much truthful connected different relations pinch different sought. The information and liking shown by nan locals is simply a affirmative motion and points retired that Chengdu is so generating much attraction and liking arsenic a recreation destination among nan people, encouraging them to research nan vibrant and rich | heritage.

Enhancing Tourism Relations pinch Other Countries

Chengdu’s outreach to Singapore and Malaysia is portion of a larger inaugural aimed astatine enhancing cross-border tourism relations successful Southeast Asia. The 2 countries person a long-standing humanities and taste narration pinch Chengdu, making them invaluable partners for promoting section tourism. The proactive attack to Chengdu’s world positioning has awesome imaginable to redefine nan tourism infrastructure of Chengdu, particularly successful position of making it a preferred destination for world visitors successful China.

Chengdu targets southeast asia arsenic a imaginable root of visitors to return advantage of nan region’s increasing liking successful recreation to China and nan expanding liking successful experiential tourism. This attack not only holds nan imaginable to make economical worth from nan tourism entreaty of Chengdu but besides enhances its worth arsenic a taste hub that brings China and its neighbours together.

Looking Ahead

Chengdu is changing its tourism brand, and its attempts to broaden nan entreaty are opening to succeed. The metropolis is now trading itself arsenic a premier tourer destination for its rich | taste heritage, sublime nature, and modern offerings. Given nan existent betterment of nan world aviation sector, nan metropolis is apt to use from nan proactive world trading and roadshow campaigns. This will not only boost nan economical maturation of nan metropolis but besides guarantee nan world visibility of its rich | taste heritage.