Ford Execs Reportedly Discuss Ending The F-150 Lightning

Executives astatine Ford are considering sidesplitting its flagship electrical pickup truck, nan F-150 Lightning, according to The Wall Street Journal.

The discussions are happening successful nan aftermath of Ford’s precocious October determination to idle F-150 Lightning accumulation while it prioritizes hybrid and gas-engine versions of nan celebrated pickup. The company’s been dealing pinch accumulation troubles aft a occurrence collapsed retired astatine aluminum supplier Novelis’ mill successful Oswego, New York, earlier this year.

Ford introduced nan F-150 Lightning successful 2021 pinch a promised guidelines value of $40,000. It started building and trading nan motortruck successful 2022 — though nan motortruck coiled up costing astir customers a batch more.

But while it’s been 1 of nan top-selling electrical trucks successful nan United States since then, Ford has struggled to waste more than a fewer 1000 of them per quarter. The marketplace for electrical trucks was reliable moreover earlier Republicans successful Congress ended nan national EV taxation in installments and nan Trump management took an axe to emissions regulations that encouraged nan take of electrical vehicles.