Food As A Storytelling Journey In Singapore, Japan, Indonesia, Philippines, Vietnam, China, And Thailand: Marriott’s Future Of Food 2026 Report Showcases The New Era Of Experience-focused Dining Across Asia Pacific

Published on October 14, 2025

Marriott International has unveiled its broad report, The Future of Food 2026, which provides an in-depth study of nan shifting eating trends crossed nan Asia Pacific region. The study highlights really guests’ eating preferences are evolving, emphasizing a move distant from accepted good eating toward a much casual luxury eating experience. The findings bespeak a increasing desire for comfort-driven menus, immersive eating experiences, and a renewed attraction connected section and indigenous ingredients. As travelers activity personalized, storytelling eating experiences that prosecute aggregate senses, nutrient is progressively being viewed not conscionable arsenic sustenance but arsenic an emotional, cultural, and societal experience.

Drawing connected insights from over 30 renowned chefs, mixologists, and manufacture experts, arsenic good arsenic information from Marriott’s location study of 270 properties successful 20 Asia Pacific markets, nan study offers a glimpse into nan changing culinary landscape. Guests are nary longer conscionable looking for high-end nutrient but are craving experiences that harvester comfort, luxury, and authenticity. Marriott’s study illustrates really nan Asia Pacific region is mounting nan shape for nan early of world eating by emphasizing culture, identity, and a multisensory attack to dining.

“The Future of Food 2026 showcases really Asia Pacific continues to style nan early of world dining,” said Petr Raba, Vice President of Food & Beverage for Asia Pacific (excluding China), Marriott International. He further added, “Today’s guests are seeking emotional connections, experiential dining, and taste relevance successful their culinary encounters.”

Key Trends Shaping nan Future of Food successful Asia Pacific

Marriott’s study outlines nan emerging trends that are redefining nan region’s nutrient and beverage scene:

1. Comfort is nan New Luxury:
   The conception of “fine-casual” eating is taking over, wherever accepted comfortableness foods are fixed a gourmet twist. Chefs are reimagining classical dishes specified arsenic caviar-topped fried chicken and offering a la carte menus that are much flexible, allowing guests to indulge successful acquainted yet refined comfortableness food. A important 59% of surveyed properties study that guests now for illustration casual dining complete general eating experiences.
2. Dining Becomes a Sensory Journey:
   Dining successful Asia Pacific is progressively turning into an immersive sensory experience. Restaurants are introducing interactive dining environments, from omakase journeys to eating successful nan dark. Nearly 48% of Marriott F&B associates opportunity that guests are actively seeking theatrical eating experiences that prosecute aggregate senses, creating deeper affectional connections to their meals.
3. Plating Up Native Ingredients:
   A increasing accent connected local ingredients has go cardinal to Asia Pacific dining. From foraged herbs to traditional roots, chefs are utilizing indigenous ingredients to bespeak nan taste personality of nan region. As 85% of Marriott properties surveyed incorporated section aliases seasonal ingredients, this inclination underscores nan value of authenticity successful modern dining.
4. AI Takes a Byte of nan Industry:
   The integration of AI successful eating is connected nan rise, enhancing impermanent experiences pinch personalized paper recommendations and move pricing. According to Marriott’s report, 76% of properties are adopting booking guidance technologies, while 75% opportunity social media plays a important domiciled successful influencing impermanent eating decisions.
5. Asia’s Culinary Hotspots:
   Indonesia, Vietnam, and nan Philippines are emerging arsenic global culinary hotspots, gaining nickname for their move and divers nutrient cultures. These destinations are confidently stepping onto nan world stage, showcasing their unsocial cuisines and drafting nutrient lovers from astir nan world.
6. Third-Generation Asian Chefs Stir nan Pot:
   A caller procreation of third-generation chefs is revolutionizing Asian cuisine, blending modern techniques pinch practice ingredients. Trained successful Michelin-starred kitchens, these chefs are elevating accepted recipes and transforming thoroughfare nutrient into luxurious offerings.

Future Dining successful Asia: Where Luxury Meets Comfort

Marriott International’s study paints a clear image of really Asia Pacific is starring nan culinary world into a caller era of dining, wherever luxury meets comfort, and nutrient becomes an look of individual identity. As travelers progressively prioritize experiences complete accepted good dining, casual luxury is quickly becoming nan new normal successful nan region’s hospitality landscape. Guests are now looking for eating encounters that not only fulfill their appetite but besides connection an opportunity to prosecute pinch nan civilization and traditions of nan region.

• Health-Conscious Dining: Among nan increasing nutrient trends, location is simply a important surge successful nan request for vegan, vegetarian, and gluten-free options. Over 63% of diners are seeking vegan meals, while 64% are opting for vegetarian options, reflecting a broader world displacement toward healthier eating.
• The Flavor Spectrum: Classic cocktails and new, regionally inspired drinks are gaining fame successful bars crossed Asia Pacific, wherever wellness and personalized experiences are redefining nan drinking culture. Native ingredients specified arsenic Dashi and native spices are adding complexity and flair to modern cocktails.
• Sustainability astatine nan Core: The emergence of sustainable nutrient movements crossed Asia has led to nan empowerment of section farmers, promoting biodiversity, and supporting sustainability efforts that attraction connected integrated and locally originated products. This grassroots displacement is influencing broader nutrient manufacture trends, showing really culinary civilization and sustainability are intertwined.

Asia Pacific’s Culinary Evolution: What’s Next?

As Asia Pacific continues to lead nan complaint successful culinary evolution, eating is becoming much than conscionable astir food. It’s astir nan entire experience, blending comfort, luxury, and authenticity to create lasting memories for diners. From nan emergence of AI-driven eating experiences to nan sensory journey that nutrient now provides, Asia is mounting a caller benchmark for what it intends to dine pinch intention, connection, and taste awareness.

This study is simply a testament to nan region’s vibrant nutrient culture and its expertise to accommodate and innovate pinch changing impermanent preferences. The early of nutrient successful Asia Pacific promises to proceed evolving, pinch caller technologies, trends, and experiences emerging to meet nan demands of an ever-changing, experience-driven market.

Conclusion: A New Era of Culinary Experience successful Asia Pacific

The Future of Food 2026 study from Marriott International showcases an breathtaking caller era of eating successful Asia Pacific, wherever comfortableness and luxury meet successful a dynamic, experiential way. As nan manufacture shifts towards much personalized, interactive, and culturally rooted dining, Marriott International remains astatine nan forefront, ensuring that each impermanent acquisition is arsenic unsocial arsenic nan destinations they explore.

Whether you’re indulging successful traditional location dishes, interactive eating experiences, aliases savoring innovative culinary creations, nan early of nutrient successful Asia Pacific will beryllium a travel for each nan senses, offering a caller level of indulgence, comfort, and authenticity for travelers and nutrient lovers alike.