Florida Partners With Margaritaville To Showcase Hidden Gems In New “live More Floridays” Campaign

Published on September 15, 2025

Florida is celebrated for its stunning beaches and must-see taxable parks, but nan sunshine authorities has thing moreover cooler: a chance to spell disconnected nan beaten way and excavation a small deeper pinch nan caller “Live More Floridays” campaign. Teaming up pinch Margaritaville and nan 1 and only Jimmy Buffett, nan run invites everyone to switch nan large lines for lazy lagoons, research hidden trails, and soak up tasty section flavors conscionable a short thrust from nan large attractions.

Think kayaking pinch manatees, beachfront bonfire contests, and having a sunset cocktail successful a formation shack that nan GPS hasn’t told nan crowds astir yet. Whether you’re into snorkeling concealed reefs, spotting alligators successful nan wild, aliases conscionable kicking backmost pinch a portion of Key lime pie, this summertime it’s each astir surviving for illustration a local.

A Fresh Take connected Florida Travel

The campaign, which will tally done adjacent summer, is centered astir a reimagined type of Jimmy Buffett’s classical tune, “Floridays,” by Grammy-winning creator Mac McAnally. This philharmonic collaboration is designed to evoke nan carefree tone of Florida and group nan reside for a travel beyond nan acquainted sights. Visitors are encouraged to clasp nan quieter, picturesque destinations nan authorities has to offer, whether it’s kayaking done mangroves, diving into underwater caves, aliases spotting uncommon birds.

Top Destinations to Visit

Visit Florida’s run shines a spotlight connected lesser-known destinations that connection unsocial adventures. Whether you’re looking for a serene retreat aliases an progressive outdoor experience, these locations committedness thing for each traveler. Here are immoderate of nan apical spots to explore:

• Williston: Known for its outdoor experiences, including cave diving and hiking, Williston offers visitors nan chance to research Florida’s earthy beauty successful a tranquil setting.
• Amelia Island: A historical wealth that offers everything from pristine beaches to upscale shopping and fantabulous seafood dining.
• Sugarloaf Key: Ideal for quality lovers, this location is cleanable for kayaking, paddleboarding, and soaking up nan serenity of Florida’s subtropical landscapes.
• Grayton Beach: A laid-back coastal haven wherever you tin swim, fish, and bask nan charm of small-town formation life.
• Sanibel: Famous for its shell-filled beaches and abundant wildlife, Sanibel is simply a cleanable destination for quality enthusiasts.
• Merritt Island: Home to nan renowned Kennedy Space Center, this destination besides offers unthinkable wildlife tours, including manatee sightings and birdwatching opportunities.
• St. Pete: A vibrant arts segment and lively taste territory await travelers successful St. Petersburg, pinch galleries, museums, and beautiful waterfront parks.
• Hobe Sound: A quiet getaway that combines stunning beaches pinch a rich | ecosystem, cleanable for eco-tourists looking to acquisition Florida’s wildlife successful a serene environment.

Adventure Awaits: Unique Activities for Every Traveler

The “Live More Floridays” run promotes activities that spell beyond emblematic tourer attractions, allowing visitors to immerse themselves successful Florida’s earthy landscapes. Whether you’re willing successful swimming pinch manatees, paddling done nan mangroves, aliases taking a zipline thrust done Ocala’s lush forests, there’s nary shortage of outdoor activities to enjoy.

For thrill-seekers, nan Canyons Zipline and Adventure Park successful Ocala offers an adrenaline-pumping acquisition done nan wood canopy. Meanwhile, those who admit much serene adventures will find ample opportunities to research nan waters astir Amelia Island aliases indulge successful wildlife study successful Merritt Island.

Florida’s Growing Tourism Impact

In 2024, Florida’s tourism manufacture achieved record-breaking success, welcoming 142.9 cardinal visitors marking a 1.6% summation from nan erstwhile year. This surge not only highlights nan state’s entreaty arsenic a picnic destination but besides demonstrates nan economical value of tourism, which generated a singular $127.7 cardinal successful 2023, supporting complete 2 cardinal jobs crossed nan state.

The “Live More Floridays” run is simply a clear denotation of Visit Florida’s strategy to diversify its tourism offerings, promoting not conscionable nan celebrated destinations but besides nan hidden gems that make Florida unique. By showcasing its divers scope of experiences, Florida hopes to proceed drafting travelers who activity adventure, relaxation, and authentic section culture.

The Campaign’s Expansion

Along pinch nan philharmonic collaboration, Visit Florida’s trading push includes a assortment of channels to scope imaginable travelers. This includes integer advertising, societal media partnerships pinch influencers, and out-of-home campaigns successful cities crossed nan U.S. Through these initiatives, Visit Florida intends to animate travelers to research nan authorities successful caller and breathtaking ways, peculiarly those looking for much than conscionable a emblematic formation vacation.

Final Thoughts

The “Live More Floridays” run isn’t conscionable astir booking your trip; it’s your invitation to uncover Florida’s best-kept secrets. Swap nan crowded queues of rides for nan quiet shores of Sanibel, wherever seashells show nan ocean’s stories. Trade photo-ops pinch animation characters for nan quality trails of Merritt Island, wherever manatees glide and birds singing nan greeting in. Whether you crave escapade connected a kayak, creation successful a small-town gallery, aliases simply a cocktail pinch a sunset view, these lesser-known destinations crossed Florida are fresh to invited you.