Image Credits:Facebook10:16 AM PDT · October 7, 2025
Meta announced connected Tuesday a caller Facebook algorithm update that will showcase much Reels videos tailored to users’ preferences. The update includes features that connection users greater power complete nan videos they see, AI-powered hunt suggestions, and caller friend bubbles.
Facebook will make it easier for users to definitive their disinterest successful these types of videos. They tin now prime “Not Interested” connected a Reel aliases emblem a comment, prompting nan recommendations motor to accommodate based connected this feedback.
The “Save” characteristic has besides been updated to make it simpler to cod favourite Reels and posts successful 1 place.
The changes whitethorn thief reside user complaints astir undesirable content. Many users person expressed their vexation pinch reels that are deemed scammy, annoying, aliases filled pinch low-quality AI-generated videos. Meta has invested heavy successful AI, precocious launching a short-form video provender called “Vibes,” featuring only AI-generated contented successful nan Meta AI app.
Additionally, nan algorithm update intends to prioritize newer content. According to nan company, it will coming users pinch 50% much Reels that were uploaded connected nan aforesaid time that they’re scrolling.
Image Credits:FacebookFacebook Reels will besides characteristic AI-powered hunt suggestions. These suggestions will urge queries to thief users observe much contented astir topics they like, akin to nan grey suggestions recovered astatine nan bottommost of TikTok videos.
In addition, location will beryllium caller friend bubbles connected Reels and successful nan main provender truthful users tin spot which posts their friends person liked—similar to a characteristic connected Instagram. Users tin pat connected a bubble representing a friend’s floor plan image to unfastened a backstage connection pinch them.
Lauren covers media, streaming, apps and platforms astatine TechCrunch.
You tin interaction aliases verify outreach from Lauren by emailing laurenf.techcrunch@gmail.com aliases via encrypted connection astatine laurenforris22.25 connected Signal.
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