Published on October 27, 2025

On October 27, 2025, nan Toyama Prefecture began promoting nan breathtaking magnificence, unique cuisine, and intriguing civilization of Toyama to nan American audience. This was done via JAPAN House, and LA served arsenic nan nexus of nan operation. Honshu, nan cardinal land of Japan, and nan Toyama Prefecture itself are celebrated for magnificence splendid to behold.”
The Event: Connecting pinch Travel Professionals
The arena titled “TOYAMA – The Blessings of 13,000ft” attracted complete 40 section recreation professionals and media representatives. It featured an insightful seminar and a typical lunch, giving attendees a unsocial acquisition of nan region’s offerings.
The seminar began pinch an opening reside from Ms. Naoko Kamitani, Deputy Consul General of Japan successful Los Angeles, followed by a position from Ms. Kay Allen of nan Japan National Tourism Organization (JNTO). Vice Governor Kazue Sato of Toyama Prefecture provided an engaging look astatine nan prefecture’s earthy beauty, divers culture, and unique cuisine.
Discovering Toyama’s Unique Allure
Toyama Prefecture is renowned for its breathtaking landscapes, including nan towering Tateyama Mountains and nan Sea of Japan. It is simply a region wherever upland and oversea delicacies meet, offering a uncommon fusion of flavors and earthy wonders. The seminar highlighted Toyama’s galore offerings, including:
- Nature: The prefecture is surrounded by scenic mountains, tranquil lakes, and picturesque coastlines, making it an perfect destination for outdoor enthusiasts.
- Cuisine: Toyama’s nutrient civilization revolves astir caller ingredients from some nan oversea and nan mountains. It is particularly celebrated for dishes for illustration masu-zushi (trout pressed sushi) and Himi udon.
- Traditional Crafts: The region besides boasts a rich | history of craftsmanship, pinch locally-made pottery, textiles, and lacquerware that bespeak a blend of contented and artistry.
Culinary Delights astatine nan Special Lunch
One of nan highlights of nan arena was a luncheon held astatine UKA, a Michelin one-star edifice wrong JAPAN HOUSE Los Angeles. The repast featured accepted dishes made from Toyama’s section ingredients, allowing guests to savor nan flavors of nan prefecture. The paper included:
- Appetizers: Firefly squid marinated successful soy sauce, shrimp and cucumber successful vinegar dressing, and type tempura.
- Fish Dish: Yellowtail sashimi, a caller offering from nan Sea of Japan.
- Noodles: Himi udon pinch Toyama broth and Rausu kelp, accompanied by tororo kombu.
- Rice Dish: Trout pressed sushi (masu-zushi) made pinch Toyama-grown rice.
- Dessert: A seasonal saccharine to wrap up nan meal.
These dishes gave attendees a existent sensation of Toyama’s culinary legacy, pinch each wound telling nan communicative of nan region’s cultivation and marine bounty.
The Growing Appeal of Toyama
This arena is portion of an ongoing effort by Toyama Prefecture to beforehand its tourism globally. By introducing its earthy beauty and taste offerings to world audiences, Toyama intends to boost inbound tourism and summation its visibility successful world markets, particularly nan United States.
Guide for Travelers to Toyama Prefecture
For travelers looking to research this hidden gem of Japan, Toyama offers respective attractions worthy visiting:
- Tateyama Kurobe Alpine Route: A scenic travel done nan Japanese Alps, showcasing stunning upland views and unsocial landscapes.
- Kurobe Gorge: A beautiful gorge offering hiking opportunities and a picturesque train thrust on nan river.
- Toyama Castle: A historical tract offering a glimpse into nan region’s samurai heritage.
- Traditional Crafts: Visit section workshops to acquisition firsthand nan artistry of Toyama’s celebrated crafts, specified arsenic kutani porcelain and lacquerware.
- Local Cuisine: Don’t miss retired connected trying caller seafood, peculiarly masu-zushi, and different location specialties for illustration Himi udon and firefly squid.
Toyama Prefecture offers an enriching acquisition for some quality lovers and taste enthusiasts alike.
Looking Ahead: Promoting Toyama Globally
This is conscionable 1 constituent among galore activities of Toyama aiming to marketplace nan region to overseas tourists. As nan prefecture continues to connection its world tourists’ strategies, it hopes to attract moreover much appreciators of its sightseeing beauties, culinary specialties and taste heritage. Travelers intending to sojourn nan Place tin caput to nan tourism sites and portals for useful recreation hints, guides and elaborate outlines of nan Place.
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