Europe And North America: Globus Launches Choice Excursions For Flexible travel Opportunities

Published on September 10, 2025

Travellers heading to Europe and North America tin look guardant to an breathtaking measurement to return complaint of their guided tours. Globus Family of Brands has introduced what they telephone Globus Choice Excursions. This caller programme lets you switch guided activities for options you tin take each while pursuing a well-planned itinerary done must-see landmarks. With much group wanting elasticity successful their recreation plans, this inaugural fits perfectly into today’s recreation world.

The move reflects a wider inclination towards enhancing visitant choice, pinch authorities tourism information from the European Travel Commission (ETC) and U.S. Department of Commerce – National Travel and Tourism Office (NTTO) pointing to rising liking successful experiences that spell beyond fixed sightseeing schedules. Officials successful some regions person noted that personalisation progressively influences travellers’ destination and supplier selections.

Expanding Personalised Itineraries

Globus stated that astir 80 per cent of its globally curated tours will characteristic these caller excursion options, allowing participants to switch fixed activities for experiences much suited to their tastes. For instance, visitors connected a Portugal itinerary tin opt betwixt a leisurely Douro River cruise or wine tasting successful Porto, while a Florence programme tin see a twilight aperitivo stroll aliases a Tuscan culinary immersion.

Similarly, successful North America, guests whitethorn take betwixt cycling crossed San Francisco’s Golden Gate Bridge aliases indulging successful a Little Italy tasting tour. In Hungary, options will scope from a heritage-rich tasting of nan Unicum herbal liqueur to a spa visit astatine nan revered Széchenyi Baths successful Budapest.

Guided travel, arsenic defined by the World Tourism Organization (UNWTO), has agelong been associated pinch taste immersion and logistics convenience. By allowing travellers to switch from a fixed excursion to an activity tailored to their ain taste aliases culinary interests, Globus intends to group a precedent for nan evolving meaning of guided travel.

Industry Perspective connected Flexibility

Globus’ Chief Marketing Officer, Steve Born, described nan inaugural arsenic portion of a bold transformation. He suggested that investigation indicated elasticity successful excursions was now a cardinal information driving a caller procreation of world travellers.

Stakeholders, specified arsenic European tourism authorities, person emphasised successful caller reports that customised experiences guidelines alongside sustainability arsenic 1 of nan fastest-growing expectations among leisure visitors. According to nan European Commission’s 2025 advancement study connected tourism competitiveness, post-pandemic travellers for illustration holidays wherever curated elements tin beryllium adapted to their manner alternatively than fixed itineraries that place individual interests.

Building connected Government Tourism Trends

Government information backs nan timing of Globus’ move. According to figures from the NTTO, inbound visitant spending successful nan United States has been progressively driven by culinary and taste experiences pinch food-related tourism accounting for astir 120 cardinal USD successful 2024 revenue. Similarly, the ETC’s yearly monitoring report shows that much than half of European study respondents identified authentic section experiences arsenic a deciding facet successful booking organised tours.

The attraction connected gastronomy, civilization and wellness wrong Globus Choice Excursions straight mirrors these findings. Official tourism boards crossed countries specified arsenic Italy, Hungary and Portugal person besides highlighted nan increasing surge successful visitors choosing nutrient trails, location tastings and wellness offerings. The state profiles published connected the European Union’s tourism assemblage portal similarly underscore a displacement towards blending taste practice pinch modern leisure pursuits.

Balancing Ease pinch Discovery

Travellers often mention nan easiness and premium entree of guided tours arsenic cardinal advantages, but galore besides definitive interest that rigid itineraries tin consciousness restrictive. Globus’ exemplary has been presented arsenic a measurement of balancing those advantages pinch nan expertise to make individual choices astatine captious stages.

Company representatives suggested that nan caller creation would flex astir guests while retaining features specified arsenic beforehand planning, transportation, and privilege access, which thief relieve nan accent of managing logistics independently. Governments, done nationalist tourism boards, person consistently recommended innovations that let visitors to customise stays without compromising safety, information aliases sustainability practices.

Looking Ahead

The preamble of the Choice Excursions represents Globus’ effort to toggle shape guided recreation into thing much fluid, wherever premium services intersect pinch individual identity. By including nutrient tours, leisure activities, tastings, and progressive explorations, nan institution hopes to pull some accepted guided-tour travellers and a younger cohort seeking much autonomy during overseas trips.

As world tourism rebounds, manufacture information from the OECD’s Tourism Trends and Policies study (2024) highlights really operators committed to empowering traveller prime guidelines to beryllium much resilient. Globus, positioned successful some Europe and North America, appears to beryllium aligning its offering pinch this argumentation direction.

Today’s travellers tin scheme expeditions that consciousness arsenic individual arsenic a diary entry. Picture yourself tasting Italian vino arsenic nan sun sips nan horizon; pedalling past a famed American landmark pinch nan upwind scripting your ain epic; aliases unwinding successful centuries-old Hungarian thermal baths. This institution is urging anyone funny capable to gaffe into nan experiences that linger longest successful nan memory. Guided trips nary longer mean pursuing a stiff clipboard. The itineraries are polished by nan pros, yet still time off capable room for your ain communicative to unfold.