Etraveli Group Celebrates 25 Years: Revolutionizing Global Travel With B2b Technology And Innovation

Published on October 14, 2025

By: Tuhin Sarkar

Etraveli Group celebrates 25 years of pioneering invention successful nan world recreation industry. From a mini Swedish startup to nan world’s largest B2B formation exertion provider, nan institution has revolutionized formation distribution and services. Serving complete 40 cardinal travelers annually, Etraveli’s travel is simply a testament to its committedness to growth, cutting-edge technology, and strategical partnerships, empowering recreation brands and shaping nan early of world travel.

Etraveli Group celebrates 25 years of innovation, evolving from a Swedish startup to nan world’s largest B2B formation tech platform, connecting millions of travelers.

Etraveli Group Marks 25 Years: A Milestone successful Travel Tech Evolution

Etraveli Group, nan world’s starring B2B tech level for formation distribution, celebrates 25 years of singular maturation and innovation. From its humble beginnings successful Sweden successful 2000 arsenic Seat24, a mini online recreation agency, nan institution has evolved into a powerhouse that serves complete 40 cardinal travelers annually crossed 75+ markets. The day marks not conscionable nan occurrence of a business but nan translator of nan world recreation landscape, acknowledgment to nan company’s pioneering formation exertion solutions.

The travel of Etraveli Group showcases a compelling occurrence communicative of entrepreneurship, partnerships, and industry-first innovations. Today, nan institution has grown to employment complete 3,000 group globally, supported by an further 1,400 outsourcing staff, and powers immoderate of nan biggest recreation brands worldwide, including Booking.com, Google Flights, and Kayak.

A Shift from OTA to Global B2B Leader

The 25-year travel of Etraveli Group underscores a strategical pivot that changed nan look of nan recreation industry. Initially focused connected serving consumers done its online recreation agency (OTA) Seat24, nan institution quickly recognized nan powerfulness of B2B partnerships and shifted its attraction to becoming a starring formation exertion and distribution platform. This modulation led to its position arsenic nan largest formation contented supplier extracurricular of China, offering broad formation inventory to recreation brands astir nan world.

The maturation was propelled by strategical acquisitions and partnerships, including cardinal investments by Norvestor successful 2007, Segulah (now Amplio) successful 2010, and a important acquisition by ProSiebenSat.1 Media successful 2015. The latest displacement successful ownership came successful 2017, pinch CVC Capital Partners becoming nan mostly shareholder, signaling nan company’s readiness for further description .

Expanding Global Presence and Strategic Partnerships

Etraveli Group’s world scope is simply a testament to its innovative business model. By 2025, nan institution had forged complete 550 hose partnerships, enabling nan seamless integration of formation contented and booking solutions crossed a web of OTAs, airlines, metasearch engines, and recreation platforms. The company’s proprietary technology, including Tripstack’s virtual interlining, allows it to supply customers pinch analyzable itineraries and aggregate hose connections efficiently astatine scale.

The company’s business pinch Booking.com is different cardinal milestone, reaffirming nan long-standing collaboration betwixt nan 2 brands. This business continues to present superior recreation experiences to millions of customers and ensures that Etraveli Group remains astatine nan forefront of nan recreation exertion sector.

Driving Industry Change: Etraveli Group’s Role successful Fraud Prevention and Fintech

In statement pinch its strategical displacement to B2B, Etraveli Group has besides focused connected revolutionizing financial services wrong nan recreation industry. In 2024, nan institution launched PRECISION, an AI-powered fraud prevention level designed specifically for nan recreation sector. The level addresses nan unsocial challenges of world formation operations, helping recreation partners minimize fraud consequence and maximize costs support rates.

PRECISION is already being utilized by cardinal players successful nan industry, including Amadeus Outpayce and Mastercard Gateway, and is simply a cardinal instrumentality for OTAs and airlines looking to heighten their costs systems. With its 25 years of manufacture expertise, Etraveli Group is well-positioned to proceed starring invention successful this captious space.

B2B Growth and nan Road Ahead

The past 5 years person seen Etraveli Group make a bold move toward expanding its B2B offerings, marking a pivotal displacement that has fueled its accelerated growth. The institution now powers OTAs, airlines, metasearch engines, and fintech providers worldwide, done its subsidiaries Tripstack and PRECISION. This modulation to B2B has been important successful expanding nan company’s footprint successful nan integer infrastructure of nan world recreation industry.

In 2024, nan institution processed 25 cardinal recreation orders, which generated astir €14 cardinal successful gross sales, pinch a 19% summation successful EBITDA. This maturation trajectory is group to proceed into 2025, arsenic nan institution strengthens its attraction connected B2B partnerships and innovative solutions that amended recreation experiences and summation operational efficiencies.

Vision for nan Future: Innovation and Expansion

Looking forward, Etraveli Group’s early is focused connected leveraging caller technologies, expanding its partner network, and making further strides successful automation and AI. The company’s imagination is clear: to go nan starring world supplier of recreation solutions that simplify nan formation acquisition for travelers and recreation brands alike.

This imagination includes continuing nan improvement of smarter, AI-driven technologies and expanding its customer guidelines done further investments successful fintech solutions, for illustration PRECISION. The company’s expertise to accommodate to nan changing needs of nan recreation manufacture ensures that it will stay a leader successful nan assemblage for years to come.

25 Years of Innovation and Success: A Vision for nan Future

As Etraveli Group celebrates its 25th anniversary, nan company’s occurrence is not conscionable astir looking back, but besides astir looking forward. CEO Mathias Hedlund reflects connected nan company’s growth, emphasizing that nan 25th day marks a important measurement successful nan company’s travel from a mini startup to a world B2B leader successful recreation technology.

“The early is brighter than ever,” Hedlund remarked, highlighting nan value of invention and collaboration successful nan company’s strategy moving forward. The extended business pinch Booking.com, group to past until 2033, is conscionable 1 illustration of really Etraveli Group plans to proceed its description successful nan world recreation space.

With nan backing of strategical investors for illustration KKR and CVC Capital Partners, Etraveli Group is positioned to further fortify its activity role, thrust manufacture growth, and present cutting-edge recreation solutions to millions of travelers worldwide.

Conclusion: Etraveli Group’s Lasting Impact connected Global Travel

Etraveli Group’s 25-year travel from a mini Swedish OTA to a world B2B exertion powerhouse is simply a testament to nan powerfulness of innovation, partnerships, and visionary leadership. The institution has not only revolutionized nan measurement formation contented is distributed and sold but has besides played a pivotal domiciled successful shaping nan integer infrastructure of nan world recreation industry.

As nan institution enters its adjacent shape of growth, Etraveli Group’s committedness to simplifying and enhancing nan recreation acquisition remains astatine nan halfway of its operations. The adjacent 25 years committedness to bring moreover much breakthroughs, arsenic nan institution continues to push nan boundaries of recreation technology, delivering smarter, much seamless recreation experiences to millions of travelers crossed nan globe.