Epic Games Says Apple’s New Install Process Cuts User Drop-offs By 60%

Fortnite shaper Epic Games said that Apple’s caller installation workflow, implemented successful iOS 18.6, has had a affirmative effect connected its personification growth, pinch a 60% alteration successful drop-offs.

Apple started allowing EU users to instal replacement marketplaces earlier this twelvemonth nether nan Digital Markets Act (DMA). At that time, nan installation process was lengthier and progressive aggregate “scare screens” — warnings astir nan imaginable dangers of installing apps from sources different than nan App Store.

Image Credits: Epic Games

Developers complained that Apple’s strategies resulted successful group abandoning nan installation process. Earlier this year, the EU slapped a $568 cardinal fine connected Apple for not complying pinch DMA rules.

In July, Apple released a caller process for installing third-party app marketplaces connected iPhones pinch iOS 18.6. The caller process includes only 1 surface showing users that they mightiness miss immoderate features, specified arsenic subscription guidance offered by nan App Store. The surface besides informs users that nan replacement app store’s developer will grip their information directly.

Epic Games said that anterior to nan iOS 18.6 update, 65% of users attempting to instal its crippled shop abandoned nan process. However, aft nan update, that fig dropped to 25%. The institution noted that this driblet complaint is person to nan complaint it observes pinch Windows and macOS users installing its crippled store.

Image Credits: Epic Games

Despite this improvement, nan institution remains captious of Apple’s policies, including charging a halfway exertion fee, imposing notarization and support policies, and implementing rules that make it difficult for developers to administer their apps done replacement app stores.

New Installation process aft iOS 18.6 rollout Image Credits: Epic

Epic Games repeated an statement from its lawsuit against nan iPhone maker: that Apple allows users much state to instal apps from extracurricular nan App Store connected Mac computers. During that lawsuit, Apple’s SVP of software, Craig Federighi, said that if nan institution allowed nan aforesaid level of state connected iOS arsenic connected Macs, nan platform would beryllium overrun by malware.

Apple is not nan only institution Epic Games is battling. Epic Games is besides criticizing Google for having a lengthy process for installing third-party app stores, on pinch screens that pass users against installing apps from chartless sources. The gaming institution said that Google misleads users by suggesting that apps from competitors for illustration Epic Games mightiness beryllium harmful.

Image Credits: Epic Games

Last year, a tribunal successful nan U.S. ordered Google to unfastened up nan Play Store and let third-party app stores. In July, nan hunt elephantine mislaid its appeal against nan decision.