Published on August 20, 2025
According to VisitEngland’s latest August Bank Holiday Trip Tracker survey, it was revealed that 11.2 cardinal Brits were decidedly readying to return an overnight vacation travel wrong nan UK during nan slope vacation weekend. This activity was estimated to present an economical boost of £4.1 billion.
The figures were noted to beryllium somewhat higher than those recorded successful nan erstwhile year, erstwhile 11 cardinal group had expressed nan aforesaid intention. In 2023, nan fig had stood astatine 9.7 million. The summation was expected to supply invited support for nan tourism sector, which has seen a diminution successful home overnight trips by 5%, from 32.6 cardinal successful 2024 to 31.1 cardinal successful 2025 by nan extremity of May.
Government Perspective connected Tourism
It was highlighted by nan Culture Secretary that destinations crossed Britain, from Cornwall and Cumbria to The Gower and Glasgow, were viewed arsenic valuable assets for nan nation. The tourism manufacture was described arsenic captious to nan economy, pinch expectations that much group travelling this twelvemonth would not only create memorable experiences but besides make employment and stimulate wider economical growth.
Industry Insights from VisitEngland
The Chief Executive of VisitEngland noted that nan beardown liking successful home trips was encouraging, pinch a wide scope of destinations disposable to suit each preferences and budgets—from globally recognised museums and creation galleries to vibrant nutrient and euphony scenes, arsenic good arsenic earthy coastlines and countryside.
It was besides observed that businesses were depending connected nan August slope vacation play to present a precocious summertime uplift aft what had been described arsenic a mixed twelvemonth for galore destinations. Consumer behaviour investigation revealed that nan costs of surviving continued to power decisions, pinch galore group booking astatine nan past minute, searching for affordable options successful accommodation, dining, and activities.
Undecided Travellers
The study further indicated that 7.3 cardinal people were still undecided astir whether they would return an overnight trip. The reasons astir often cited were nan request to measure affordability, uncertainty astir upwind conditions, and waiting for deals aliases typical offers to go available.
Tourism’s Role successful nan Economy
Tourism was emphasised arsenic 1 of England’s largest and astir valuable industries, driving economical maturation and supporting communities crossed nan country. The August slope vacation play was truthful positioned arsenic a important opportunity to reenforce betterment and prolong momentum successful nan sector.