Elon Musk Says X Plans To Introduce Ads In Grok’s Responses

In Brief

X proprietor Elon Musk told advertisers successful a unrecorded chat connected Wednesday that nan level plans to present ads successful Grok’s responses, arsenic reported by nan Financial Times. The move would thief powerfulness X’s struggling ads business pursuing nan departure of former CEO Linda Yaccarino.

“Our attraction frankincense acold has conscionable been connected making Grok nan smartest, astir meticulous AI successful nan world and I deliberation we’ve mostly succeeded successful that,” Musk said during nan broadcast. “So we’ll move our attraction to really do we salary for those costly GPUs.”

Musk told advertisers that X would let marketers to salary to look successful suggestions from nan AI chatbot.

“If a user’s trying to lick a problem [by asking Grok], past advertizing nan circumstantial solution would beryllium perfect astatine that point,” he said.

The billionaire entrepreneur besides plans to usage exertion from xAI, his AI startup, to amended nan targeting of ads connected nan societal network. xAI acquired X earlier this twelvemonth for $45 billion.

Subscribe for nan industry’s biggest tech news