Eight Sleep Raises $100m To Expand It Ai-powered Sleep Tech

Roughly one successful 3 adults successful nan U.S. regularly gets insufficient sleep, driving request for devices that tin monitor, analyze, and heighten rest. Eight Sleep, founded successful 2014, offers AI-powered slumber tech products that committedness to toggle shape your furniture into a preventive wellness device.

The New York-based startup announced Tuesday that it raised a caller $100 cardinal information from investors specified arsenic HSG, Valor Equity Partners, Founders Fund, Y Combinator and athletes including Ferrari F1 driver Charles Leclerc, and Zak Brown, who is nan CEO of McLaren F1.

With this round, Eight Sleep has raised astir $260 cardinal total, Pitchbook estimates. It antecedently raised an $86 cardinal Series C successful 2021 by investors who assigned it a $500 cardinal post-money valuation. Eight declined to uncover its existent valuation.

“If we successfully execute our AI roadmap, motorboat internationally, and create condition-specific interventions, achieving unicorn position will people follow,” Alexandra Zatarain, co-founder and CMO of Eight Sleep, told TechCrunch.

Eight offers smart mattresses that merge package and AI to way and heighten slumber quality. Its flagship product, Pod, offers features for illustration measuring slumber stages, bosom rate, breathing patterns, and movement. Using these insights, it automatically adjusts temperature, elevation, and firmness. It tin besides observe snoring and automatically elevate nan guidelines successful response, according to nan company.

The institution has generated much than $500 cardinal successful Pod sales, expanded its gross tenfold since launching nan merchandise successful 2019, and collected insights from complete 1 cardinal hours of recorded slumber data, it says.

Eight, which employs conscionable complete 100 full-time staff, is now expanding beyond nan Pod pinch its Sleep Agent, an AI-driven strategy that leverages ample connection models to create thousands of integer twins for each personification and foretell outcomes, pinch nan extremity of optimizing nightly recovery. This attack shifts slumber exertion from reactive search to proactive, personalized intervention, said Zatarain.

The slumber tech marketplace features a scope of competitors, from wearable devices specified arsenic Oura, Fitbit, and Apple, to medical-focused companies for illustration ResMed, arsenic good arsenic smart mattress and slumber aboveground makers, including Sleep Number and ChiliSleep.

Eight’s halfway differentiator, Autopilot, “builds a individual blueprint from nighttime one, past adapts continuously, accounting for seasonality, travel, stress, training, illness, aliases moreover a bad nighttime before. And it useful independently for each broadside of nan bed,” Zatarain said.

The startup plans to usage nan caller backing to accelerate its maturation successful nan aesculapian sector, building connected nan Pod’s health-monitoring capabilities. With nan preamble of Health Check, nan strategy tin show cardiovascular and respiratory patterns pinch up to 99% accuracy without nan request for wearable devices, according to nan company.  

“We’re not replacing your doctor, but we are giving you nightly, high-accuracy wellness monitoring truthful you tin enactment early if trends shift. Over time, this information tin complement aesculapian care,” Zatarain said.

Eight’s precocious launched Hot Flash Mode employs AI-driven cooling to relieve menopause symptoms. It is besides moving connected contactless solutions for slumber apnea. The institution is pursuing FDA support and will utilize nan Pod’s real-time biometric monitoring to present personalized interventions.

Eight Sleep presently ships to complete 30 countries—including Canada, nan UK and EU nations, Australia, Mexico, and nan UAE—and is now readying to grow into China. The CMO told TechCrunch that China, arsenic 1 of nan world’s largest user markets, is seeing a emergence successful a health-conscious mediate people that prioritizes slumber and wide wellness.

Regarding delicate wellness data, Zatarain said nan institution complies pinch each locale’s regulations, including for information storage.

“Privacy is foundational. All information is encrypted, ne'er sold, and afloat private. We comply pinch GDPR and CCPA, and dissimilar galore devices, we don’t usage microphones. Our biometric sensors are embedded successful nan furniture aboveground — nary wearables, nary invasiveness, conscionable passive, high-accuracy insights,” Zatarain said.