Ecotone Takes Kallo Brand Into Alt-milks With Uk Launch

The caller merchandise scope includes 2 variants: a Gluten-Free Oat Milk and an Oat and Protein Milk. Credit: Ecotone.

Ecotone has made its debut successful nan dairy-alternative drinks assemblage pinch nan UK motorboat of 2 oat beverage products nether its Kallo brand.  

It marks nan earthy nutrient brand’s introduction into nan “fast-growing” plant-based beverage category, France-headquartered Ecotone said successful a statement.  

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The caller Kallo Organic Oat Milks scope includes 2 variants: Gluten-Free Oat Milk and Oat and Protein Milk.  

Both products are unsweetened and free from preservatives, flavourings, and colourings. They besides person nary added sugar.

Initially disposable online via Amazon and successful health-food stores crossed nan UK, nan caller oat milks will unit astatine £2.30 ($3.12).  

Caroline Mitchell, free-from marque controller astatine Ecotone successful nan UK, said dairy alternatives are a class that “typically appeals to a conscious user who cares astir nan satellite and their individual health”.  

The class has “offered constricted prime for macromolecule successful oat milks” until now, Mitchell said, adding that nan institution is “proud to beryllium capable to capable that spread and support consumers looking to summation their macromolecule intake”. 

Ecotone said nan oat milks, which are made from gluten-free oats, supply 25g of “natural works macromolecule per litre” and cater to consumers seeking “functional, dairy-free options without artificial fortification”.  

The Kallo merchandise offering besides features atom cakes, stocks, and gravies, on pinch meal cereals. 

Ecotone said nan Kallo oat milks will beryllium produced astatine 2 of its B-Corp certified accumulation accommodation and packaged successful afloat recyclable cartons. 

Just Food has asked Ecotone to explain nan location of nan factories and to corroborate nan early marketplace plans for nan oat milks.

The motorboat is nan latest improvement wrong nan European alt-milk industry. 

In July, UK dairy-free marque Mighty Drinks was acquired by The Mighty Kitchen aft nan institution faced financial struggles and a deficiency of profitability.  

Meanwhile, successful May, Swedish agri-food group Lantmännen invested successful plant-based beverage business Sproud, which uses divided yellowish peas arsenic a superior constituent for its beverage alternatives. 

In different shift, Arla Foods discontinued its Jörd alt-milk marque earlier this year, conscionable 3 years aft launching it successful 2020.  

The move was seen arsenic arguable fixed nan dairy giant’s history arsenic a co-op owned by dairy farmers, immoderate of whom had publically opposed nan emergence of plant-based dairy alternatives.