Dutch Merger Creates Royal Van Ballegooijen Foods

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The Dutch food and mixed producers Royal VIVBuisman and Van der Pol person merged to create Royal Van Ballegooijen Foods, aliases Royal VBF.

Van der Pol has been portion of Royal VIVBuisman since 1989 erstwhile nan Van Ballegooijen family purchased nan business but they had been operating arsenic 2 abstracted companies.

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Royal VIVBuisman took complete nan food manufacturing conducted by Van der Pol successful 2016, pinch nan second past focused exclusively connected nan accumulation of dough, including puff pastry.

The merger has now taken effect from 1 January. It brings together nan Van der Pol mixed marque pinch nan branded butters and ghee manufactured by Royal VIVBuisman, nether names specified arsenic Wijsman, Royal Buisman Butter and Gold Medal Ghee.

The companies proviso unit and B2B businesses but Royal VIVBuisman besides caters to private-label customers.

“This merger brings together not only our management but supra each our knowledge, craftsmanship and innovation,” a connection from nan recently merged group said. “It strengthens nan instauration for delivering high-quality food and mixed products to bakers, business partners and retailers worldwide.”

As a mixed entity, nan 2 companies will beryllium “more agile and efficient”, nan connection read.

Bart Van Belleghem has go managing head of Royal VBF, which is based successful nan colony of Wijk en Aalburg.

“For generations, we person chosen quality, craftsmanship and flavour,” he said. “This merger not only helps america activity much efficiently but supra each enables america to beryllium moreover person to our customers.”

The Van Ballegooijen family group up their business successful 1868 and person built it up done acquisitions. VIV was acquired successful 1967 followed by H.J. Wijsman & Zonen successful 1973.

On nan heels of nan Van der Pol acquisition successful 1989 came nan summation of Royal Buisman successful 1996.

Van der Pol, meanwhile, dates its origins to 1885 erstwhile Joost van der Pol group up nan business pinch his wife. The institution besides produces croissant mixed and cooky mixed chunks.