Dutch Industry “tightens” Advertising Code

Credit: Liam McGarry connected Unsplash

Food and drinks manufacturers operating successful nan Netherlands person agreed to “stricter rules” connected trading products to children.

Local advertizing assemblage Stichting Reclame Code (SRC) said nan changes “further fortify self-regulation” and will return effect connected 1 February. Companies person a twelvemonth to set advertizing and contracts.

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The Reclamecode voor Voedingsmiddelen, aliases Advertising Code for Food Products, has been successful spot since 2005. According to Dutch food-industry relation FNLI, immoderate institution that markets nutrient and drinks successful nan Netherlands must comply pinch nan code.

The changes to nan codification mean advertizing of products aimed astatine children up to nan property of 13 will now beryllium prohibited. For children aged 13 to 16, products must meet “strict nutritional criteria”, FNLI said.

SRC and FNLI said successful believe nan criteria will “mean that advertizing for little patient products, specified arsenic cookies, candy, crystal cream, sugary desserts, pizza, and sugar-sweetened soft drinks, is nary longer permitted for this property group”.

FNLI head Cees-Jan Adema added: “Advertising little patient products requires other attraction erstwhile it concerns children and young people.

“We are proud that, pinch this tightening of regulations, we, arsenic nan nutrient industry, are taking nan lead and demonstrating our responsibility. In this way, nan Netherlands is starring nan measurement successful nan European Union.”

Just Food has approached FNLI for further comment.