Dutch Festival Introduces “pay-what-you-want” Model

A Dutch hip-hop euphony show is introducing a groundbreaking costs model, to springiness backmost to nan fans. Het Moment, a Tilburg-based event, will return for its 4th edition, but this clip they are doing things a small differently: nan show organisers person introduced a “pay-what-you-can” model, truthful that nan festivalgoers tin determine really overmuch nan arena is worthy to them.

The teams organising nan festival, namely Dirk Stolk, Bowie van Loon, and Tim Frenken, person made individual investments into adjacent year’s version to facilitate nan maturation of nan festival, which conscionable wrapped up this year’s edition. Nearly a twelvemonth successful advance, a full of 5 summons types person been made disposable to willing festivalgoers for nan 4th edition, returning connected July 25, 2026.

Early vertebrate summons prices are €39.50, €44.50, €49.50, €54.50 aliases €59.50, positive insignificant fees. According to Het Moment’s charismatic website, “All tickets connection nan aforesaid entree to Het Moment 2026. You take really overmuch you can/want to support america and bargain nan summons you deliberation is worthy it.”

This is simply a peculiarly important and bold move, fixed that this year, dozens of Dutch euphony festivals and events person been cancelled owed to financial challenges. So acold this year, astatine slightest 50 awesome euphony events person been cancelled, connected par pinch past year’s full of 100, indicating a stunt successful nan maturation of nan industry. Some events cancelled truthful acold person been known to big complete 50,000 attendees, and successful nan lawsuit of nan Flying Dutch Festival, 100,000. Each year, a full of 1200 euphony and taste events return spot successful nan Netherlands.

According to festival organisers, this melodramatic displacement is owed to a number of factors, chiefly nan steep emergence of costs to support an arena of show standard running. Moreover, according to organisers, attendees are waiting longer and longer to acquisition their tickets. Local regulations and licensing requirements person besides go much strict successful caller years.

Het Moment’s generous move was paired pinch a sincere petition for support from nan festivalgoers: “We request your thief much than ever, truthful support america early truthful we tin create thing awesome together adjacent year.” The move is typical of a patient stance for Het Moment’s organisers: they are location for nan music, not nan money.