Doordash Rolls Out Creator Program For Short-form Videos, Adds Ai Features And Dine-in Rewards

DoorDash said connected Tuesday that it’s launching a creator programme that will compensate users for short-form videos posted connected its app. The institution besides introduced “Going Out,” which rewards users for eating astatine section restaurants, on pinch caller AI features.

DoorDash says short-form videos posted by section creators will fto users preview dishes earlier they bid them. Uber Eats started testing a TikTok-like short-form video feed past twelvemonth to boost find and thief restaurants showcase their dishes.

People successful 20 U.S. cities — including Atlanta, Austin, Miami and San Francisco — can now apply to go a DoorDash Creator. Those accepted into nan programme will get a chance to grounds short videos of their meals from section restaurants, and past beryllium compensated if their contented qualifies. DoorDash didn’t stock nan monetization exemplary for videos posted connected its platform. The programme will beryllium launched successful much cities done nan extremity of nan year.

Image Credits:DoorDash

DoorDash is besides launching “Going Out,” a characteristic it’s been testing successful prime cities that lets DashPass members gain in-store rewards erstwhile eating astatine section restaurants.

“With Going Out, you tin find and redeem exclusive in-app offers erstwhile you dine successful and gain rewards conscionable for coming back,” said Parisa Sadrzadeh, vice president of strategy and operations, astatine a property arena connected Monday. “This year, Going Out customers received an mean of $9 successful worth per bid erstwhile utilizing offers.”

Image Credits:DoorDash

Rewards are now unrecorded astatine thousands of restaurants successful prime markets crossed nan U.S. and Australia, DoorDash says. For a constricted time, each DoorDash consumers tin entree nan feature, not conscionable DashPass members.

Users will besides beryllium capable to book a preservation straight successful nan DoorDash app acknowledgment to a caller integration pinch SevenRooms, a institution nan transportation app acquired earlier this year.

As for nan caller AI features, nan DoorDash app now offers personalized recommendations astatine nan apical of nan homepage, taking into relationship nan user’s past orders, fund preferences, dietary restrictions, clip of day, and location.

Image Credits:DoorDash

A “Complement your Cart” conception connected nan checkout page will propose personalized additions to a user’s market cart. DoorDash says this will make it easier for customers to find applicable add-ons and complete their shopping database faster.

The app now besides has AI smart tags that fto users find what they’re looking for. These tags will look connected a restaurant’s paper truthful group tin select to find circumstantial dishes, specified arsenic those that are vegetarian aliases high-protein.

Image Credits:DoorDash

“We’re looking astatine an individual edifice item, and we usage each portion of accusation we have. The customer reviews, nan matter from nan merchant, nan photograph of nan item, to commencement to infer things astir those items,” Austin Haugen, DoorDash’s VP of product, said astatine nan event. “So we tin study this point is vegetarian, this 1 is gluten free, spicy, precocious successful protein, etc. Once we infer this astir nan items, you’ll commencement to spot these tags astir nan app.”

These caller tags will beryllium disposable to users successful nan U.S., Canada, Australia and New Zealand.

DoorDash says that users tin now browse adjacent stores, comparison prices, and position transportation estimates successful 1 spot erstwhile shopping for items for illustration beauty products, electronics and pet supplies. This characteristic was antecedently only disposable erstwhile purchasing alcohol.