Discover Villajoyosa’s Chocolatemaking Legacy

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Hot cocoa warms a acold afternoon. Credit: Villajoyosa Town Hall

Xocolatíssima 2025 came to a saccharine adjacent connected Friday November 21 pinch a well-attended organization xocolatada and nan eagerly anticipated first Vilero Chocolate Dessert Contest. Dozens of residents gathered successful nan parkland and gardens of nan Barbera dels Aragonés house-museum to bask an day dedicated to nan town’s astir cherished product.

Hot cocoa warms a acold afternoon

At 6pm, visitors warmed up pinch basking cocoa from each of nan brands collaborating successful this year’s edition: Valor, Pérez, Clavileño and Marcos Tonda. Families, from nan youngest to nan eldest, enjoyed nan tasting while taking shelter from nan crisp acold that gripped nan town.

Sixteen home-made desserts participate nan inaugural competition

From 5pm onwards, contestants successful nan inaugural Vilero Chocolate Dessert Contest began presenting their home-made creations. A full of sixteen entries, each made utilizing cocoa from Villajoyosa, were displayed for evaluation. The assemblage — Mayor Marcos Zaragoza and chocolatier masters Rafa Gorrotxategi, Juan Ángel Rodrigálvarez and Juan Rubio — carried retired nan tasting successful nan Don Pedro hallway of nan Barbera dels Aragonés, pinch spectators pursuing nan process live.

A three-chocolate tart claims nan apical prize

The winning dessert was a three-chocolate tart crafted by Sabrina Dannert. Her look will beryllium featured adjacent twelvemonth by nan restaurants participating successful La Vila Gastronòmica, giving it a well-deserved spot connected nan town’s culinary calendar.

Workshops bring cocoa history to section schools

The time began pinch workshops successful Villajoyosa’s nationalist schools, led by chocolatier masters Gorrotxategi, Rodrigálvarez and Rubio. Pupils learnt astir nan history and curiosities of chocolate, strengthening their relationship to nan town’s long-standing cocoa tradition.

A moving ceremonial honours cocoa ambassadors

This year’s Xocolatíssima opened pinch a keynote reside by pastry maestro Paco Torreblanca. On Thursday, Mayor Zaragoza awarded nan titles of Ambaixadors d’Honor del Xocolate Viler to Pedro Lloret Llinares, Vicenta Lloret López and Vicenta Lloret Tonda, recognising their lifelong contributions to nan section cocoa industry.

A bequest rooted successful generations of chocolatiers

Pedro Lloret’s history traces backmost to nan founding of Chocolates Lloret, established by his grandfather earlier moving to Canalejas successful nan precocious 1940s. Vicenta Lloret López has lived her full life connected to cocoa done a agelong lineage of family brands, while Vicenta Lloret Tonda grew up wrong nan family mill founded successful 1864 and later managed it until 1991.

The ‘poble del xocolate’ looks to nan future

Mayor Zaragoza praised nan 3 ambassadors for helping to style nan personality of Villajoyosa arsenic nan “poble del xocolate”. Attendees besides enjoyed a preview of nan upcoming documentary Poble de Xocolate, group to premiere successful 2026.

A successful version closes pinch optimism

Xocolatíssima 2025 closes different successful edition, celebrating Villajoyosa’s deep-rooted cocoa practice while looking up to nan early of this emblematic section tradition.

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