Discover The Future Of Concert Travel With Trip.com And Live Nation In Asia

Published on October 13, 2025

Trip.com Group and Live Nation Asia person entered into a strategical collaboration that integrates unrecorded euphony and travel. This collaboration integrates recreation and unrecorded euphony successful a measurement that hasn’t been seen before. This business enables customers successful Asia to entree an innovative measurement to recreation to concerts by incorporating exclusive presale access, planned recreation experiences, and all-inclusive recreation packages.

Initially, this collaboration will attraction connected Hong Kong, Macau, Singapore, Thailand, South Korea, and Mainland China, pinch plans to branch retired to different areas. By integrating Live Nation Asia and Trip.com Group’s recreation distribution networks, concert-goers will person easy entree to each elements of performance travel planning, including airfare, edifice stay, and destination activities.

Transforming Concert Travel successful Asia

Fans walking to Asia to bask unrecorded concerts is becoming much regarded arsenic a niche successful nan marketplace for performance tourism. Live Nation Asia and Trip.com Group is catering towards nan demand. They connection cross-border performance tickets and assistance successful creating recreation packages to see sightseeing and taste immersions. Concertgoers will now person nan opportunity to recreation to a caller city, acquisition a unrecorded concert, and bask nan section attractions, and taste amenities.

Bo Sun, nan Chief Marketing Officer for Trip.com Group, described really fans and travelers are looking for and expecting more. They dream to capable this caller recreation acquisition anticipation by positively impacting and encouraging recreation to nan Asia Pacific region. By bridging recreation to unrecorded concerts, caller imaginable for tourism monetization will beryllium opened up, creating sponsorship and business opportunities pinch nan region’s cities and unrecorded intermezo venues.

The Growing Power of Music-Driven Tourism

The business betwixt Trip.com and Live Nation Asia typifies nan emerging arena of music-driven tourism, wherever patrons of unrecorded euphony events go pivotal tourists. As reported successful Trip.com’s Momentum user survey, a singular 66% of respondents from nan Asia Pacific region would alert internationally for a concert, pinch Gen Z and Millennial cohorts primed for cross-border performance tourism.

The arena is already being successful respective world cities. During her Asia-exclusive concert, Lady Gaga fans headed to Singapore and a number of hotels reported threefold increases successful reservations. Over half of Hong Kong concertgoers extended their enactment to leisurely research nan region, further testament to nan Asia-Pacific infrastructure for performance tourism. Live euphony events make request for hospitality and leisure services, providing some short- and semipermanent economical benefits to nan big cities.

The business besides reflects shifts successful world tourism pinch Singapore, Bangkok, and Seoul arsenic east-Asian euphony tourism destinations of note. High-profile modern world artists who grow performance tours to these cities elevate taste tourism successful them.

Enhancing nan Fan Experience pinch Exclusive Travel Packages

As portion of nan strategical partnership, nan first awesome inaugural included offering fans attending nan TWICE performance successful Hong Kong exclusive presale entree pinch edifice packages and proscription services. For this K-Pop group’s tour, Trip.com Group has been appointed arsenic nan Official Travel Partner, and has been offering fans a broad solution for their performance travel.

These packages adhd worth to performance recreation pinch nan inclusion of tickets to nan performance and besides to awesome attractions, for illustration Hong Kong Disneyland and Rainforest Wild Asia. This attack innovatively enhances nan recreation acquisition by providing a cohesive taste acquisition pinch sightseeing, dining, entertainment, and travel, each successful one.

The institution is looking to replicate nan occurrence of this offering successful different Asia markets. Similar performance bundles will beryllium offered for different world superstars for illustration BLACKPINK. These bundles will see presale and exclusive tickets, a edifice stay, and curated experiences successful Singapore, Hong Kong, and Bangkok.

Collaborative Efforts to Enhance Regional Tourism

The business betwixt Trip.com Group and Live Nation Asia exemplifies really relationships tin beryllium deepened among nan travel, hospitality, and intermezo industries. This collaboration useful pinch adjacent hotels, attractions, and tourism boards to creation concert-based products that promote visitors to walk and enactment longer astatine these destinations.

As portion of nan collaboration, Trip.com Group intends to proceed moving pinch section tourism partners to create tailor-made recreation offers for performance attendees. This will besides thief summation bookings, widen enactment durations, and summation wide tourism gross successful these important Asian markets.

The collaboration seeks to supply much location tourism focused worth done unforgettable offerings that heighten nan entreaty of Asia’s starring philharmonic destinations. By making each performance a passport to discovering Asia’s divers cities and cultures, nan collaboration strengthens nan continent’s position arsenic a important subordinate successful philharmonic tourism globally.

Looking Ahead: A New Era for Travel and Entertainment

The collaboration betwixt Trip.com Group and Live Nation Asia embodies an integrative attack to recreation and unrecorded intermezo for nan first time. With nan rising fame of recreation for concerts, this business presents opportunities to reside nan equilibrium of proviso and request for cross-border performance tourism. With effortless recreation integration, operation soft and recreation packages, and concert/travel packages that see activities successful nan concert’s big city, this collaboration centers connected gathering fan’s civilization recreation to unrecorded performances.

The Trip.com Group besides intends to augment its performance recreation offerings into different Asian countries trading expanded world performance travel. This collaboration will beryllium particularly gratifying for those adventurers whose emotion of recreation is accompanied by an appreciation for unrecorded music.

Conclusion

The Trip.com Group and Live Nation Asia business reshapes nan scope and characteristic of performance tourism. By bridging portions of nan proviso concatenation for performance travel, this collaboration not only enhances instrumentality experience, but besides stimulates tourism successful nan Asia region and nan euphony tourism economy.