Discover The Best Of Croatia And Slovenia: Joint Tourism Effort Targets Japanese Market

Published on September 27, 2025

To heighten nan visibility of some countries, Croatia and Slovenia are jointly moving connected enticing tourists from Japan. Last year, nan Croatian and Slovenian National Tourist Boards held a business shop and a promotional arena connected nan taxable “Experience Croatia, Feel Slovenia” successful Tokyo. The extremity was to coming Japan and world tourism stakeholders pinch opportunities of high-value recreation experiences successful some destinations.

Collaborative Approach to Promote Combined Tourism

The tourism boards of some countries recognise nan worth of having a associated offering, peculiarly successful countries for illustration Japan, wherever travellers see respective destinations successful a azygous travel to Europe. The 2 countries purpose to reposition Slovenia and Croatia successful nan eyes of nan Japanese traveller arsenic a azygous cultural, natural, and humanities experience.

At nan seminar, nan cardinal attractions of nan 2 countries were presented by Kristjan Staničić, nan Director of nan Croatian National Tourist Board, and Ana Savšek, Head of nan Digital Marketing Department of nan Slovenian National Tourist Board. In nan associated presentation, nan 2 countries were presented pinch Croatia’s culture, nature, and cuisine and Slovenia’s nature, aged towns, and outdoor activities.

Croatia’s Authentic Experiences

Croatia is recognised for its Adriatic coastline, nan Old Town of Dubrovnik, a UNESCO World Heritage Site, and nan taste practice which nan state boasts. The Croatian National Tourist Board highlighted nan country’s authentic experiences, specified arsenic Zagreb, nan historical centre, and nan vessel travel done nan Plitvice Lakes National Park. Croatia is simply a destination for those who wish to acquisition a plethora of activities,s arsenic nan state is rich | successful culture, nature, and gastronomy.

For nan Japanese tourists, Croatia’s profound gastronomy is simply a highlight, specified arsenic section wine, oliva oil, and caller seafood. The Japanese visitors are encouraged to observe nan civilization of nan country, specified arsenic nan ancient ruins of Diocletian’s Palace astatine Split, and nan Roman Amphitheatre astatine nan historical metropolis of Pula.

As identified by Staničić, seasonal tourism assumes peculiar relevance because a ample conception of Japanese visitors is consenting to travel to Croatia successful nan pre- and post-peak seasons. This is advantageous successful avoiding nan congestion of nan tourer season, frankincense allowing nan visitors an opportunity to relish nan beauty of Croatia successful a quieter and much exclusive ambience.  

Slovenia’s Charm: Nature, Adventure, and Wellness  

Slovenia is different state which is progressively celebrated pinch Japanese visitors because of its rich | quality and a wide assortment of outdoor activities. Geographically, Slovenia is successful proximity and offers an array of activities to tourists, from conquering nan Julian Alps to nan breathtaking Lake Bled, nan location of nan celebrated religion successful nan mediate of nan lake, to nan picturesque superior of nan country, Ljubljana, pinch its delightful medieval aged town, Ljubljana Castle, and a lively café scene.  

The accent from nan Slovenian National Tourist Board pinch respect to nan country’s connection centers connected wellness and adventure. Sleek thermal spas and wellness resorts successful a wellness-focused outdoor setting, on pinch a myriad of activities specified arsenic cycling, kayaking, skiing, and wandering successful unspoiled nature, supply nan visitors pinch ample adventures. Slovenia offers a wide array of outdoor pursuits, pinch nan celebrated Soca River bringing a wealthiness of thrills pinch rafting and canyoning, which draws enthusiasts from crossed nan globe.  

The Slovenian improvement successful sustainable and eco-tourism makes Slovenia an appealing state to Japanese tourists, who are progressively successful hunt of destinations successful request pinch their principles of conservation and biology awareness.

The activity successful Tokyo marks different milestone successful nan tourism practice that nan 2 countries are aiming for pinch Japan. The countries are enthusiastic astir nan Japanese population’s desire for Europe’s divers culture, rich | history, and stunning nature. Rest assured, Japan plays a captious domiciled successful nan wide tourism marketplace successful Europe, and pinch nan lifting of recreation barriers, some countries are highly optimistic astir nan maturation of Japanese tourism.

Staničić underscored nan value of nan position and listed nan benefits, affirming, “The Slovenian Tourist Board bestowed a spot and practice narration pinch us, for which I convey them. This business increases nan visibility and synergy of these 2 destinations connected an world level, which benefits some owed to nan expanding nickname and title of nan destinations.”

The Strategy of nan Collective Promotion of nan Two Countries.

The corporate trading of some countries to Japanese travellers makes a batch of sense. Japanese visitors are drawn to Europe for multi-country trips, which presents an perfect business for nan associated trading of nan 2 countries. Japan is simply a immense market, and Japanese visitors mostly want to acquisition divers taste landscapes from unsocial and humanities cities to stunning coastal areas and picturesque agrarian environments, which connection endless recreation possibilities. Japan is simply a captious target for tourism successful Europe, and some countries are optimistic astir leveraging Japanese tourism aft recreation restrictions are relaxed.

The expanding travel of Japanese visitors to Europe is precisely nan logic why nan collaboration betwixt nan tourer boards of Croatia and Slovenia is expected to beryllium of awesome value successful strengthening nan beingness of some countries successful nan Japanese market.  

Conclusion:  

Having successful mind nan associated efforts being made, nan 2 boards person agreed to proceed instituting caller associated trading initiatives. These initiatives will attraction connected nan communal assets of some Slovenia and Croatia: nan earthy beauty, history, and modern sights. Digital initiatives focusing connected Japanese visitors will besides beforehand designated recreation paths that promote seamless recreation betwixt Croatia and Slovenia, pinch some countries’ offers disposable successful 1 package.