Discover South Dakota’s Hidden Gems With Jeep® And Matador Network In A New Sustainable Road Trip Series: Your Ultimate Travel Guide

Published on August 14, 2025

Travel South Dakota, aiming to elevate nan authorities arsenic a premier sustainable tourism destination, has collaborated pinch Jeep® and Matador Network to motorboat nan integer roadworthy travel bid “Unexpected South Dakota.” Guided by biologist and explorer Forrest Galante, each section frames South Dakota arsenic an immersive destination, encouraging visitors to admit its biology and taste dimensions, alternatively than seeing it arsenic a points-on-a-map itinerary.

Created arsenic a cross-sector partnership, nan bid is strategically positioned to unveil South Dakota’s tourism opportunities while embedding principles of responsible travel. By spotlighting hidden landmarks alongside nan state’s proactive stewardship of its landscapes and heritage, nan contented invites nan recreation organization to prioritize sustainability. The hoped-for effect is simply a increasing assemblage of adventurers who, informed by nan series, attack nan state—verbally and physically—with an ethic of stewardship and a consciousness of place.

Episode 1: Foraging nan Past and Present – A Culinary Journey into South Dakota’s Heritage

The first section of “Unexpected South Dakota” delves into nan culinary traditions of nan state, showcasing nan value of sustainable nutrient systems. Forrest Galante visits Sioux Falls to meet Marcela Salas, nan proprietor of BibiSol, a edifice dedicated to sustainable practices and locally originated ingredients. Salas, a James Beard-nominated culinary artist, takes Galante connected a travel to research really South Dakota’s earthy landscapes power its nutrient culture.

This section is not conscionable astir food; it’s astir a communicative of preservation and respect for nan land. South Dakota’s nutrient system, overmuch for illustration its landscapes, has been shaped by generations of farmers, chefs, and indigenous peoples who understand nan delicate equilibrium of utilizing earthy resources while ensuring they are not depleted. Foraging for chaotic ingredients from nan onshore and experimenting pinch them successful modern recipes, Galante and Salas show really South Dakota’s culinary offerings bespeak a heavy respect for some contented and sustainability.

For nan tourism industry, this section shines a ray connected culinary tourism—a quickly increasing assemblage that allows travelers to acquisition a destination done its section food. By focusing connected sustainability and authenticity, South Dakota offers an enticing opportunity for eco-conscious travelers to bask nan state’s culinary delights while contributing to sustainable cultivation practices.

Episode 2: Crafting Connections – Conservation Through Adventure successful nan Black Hills

The 2nd section takes viewers into nan Black Hills, a region famed for its majestic earthy beauty and outdoor recreation opportunities. Galante meets section guideline Hans Stephenson, from Dakota Angler & Outfitter, to embark connected a fly-fishing travel successful nan pristine waters of Spearfish Canyon. However, this escapade isn’t conscionable astir fishing—it’s a travel into nan conservation efforts that thief protect South Dakota’s ecosystems.

Through their expedition, viewers study astir nan value of preserving section habitats, ensuring that type specified arsenic trout proceed to thrive. As nan section progresses, it highlights really outdoor activities for illustration sportfishing tin play an integral domiciled successful sustaining earthy resources while providing jobs and income for section communities. For nan tourism industry, this section demonstrates nan domiciled that outdoor escapade tourism tin play successful promoting biology stewardship, a worth that aligns perfectly pinch nan increasing inclination of eco-tourism and sustainable travel.

The South Dakota tourism assemblage stands to use from specified experiences that blend escapade pinch conservation. Travelers who activity authentic outdoor experiences are becoming much inclined to support destinations that prioritize sustainability. The Black Hills, successful particular, are a premier illustration of really outdoor recreation and biology conservation tin spell manus successful hand, creating opportunities for some economical maturation and biology preservation.

Episode 3: Exploring Ancient Pathways – Reviving Lakota Traditions Through Horseback Riding

The last section of nan bid takes a taste turn, arsenic Forrest Galante spends a time pinch Lakota horseman Cat Clifford and his family connected nan unfastened grasslands of South Dakota. Together, they prosecute successful horseback riding, calf roping, and storytelling—practices that person heavy humanities and belief value for nan Lakota people.

Through this episode, viewers summation penetration into nan enduring taste relationship betwixt nan Lakota group and nan onshore they inhabit. As Clifford shares his family’s traditions and values, nan section becomes a powerful reflection connected nan value of preserving taste practice alongside biology conservation. This blending of taste and biology narratives makes South Dakota a standout destination for travelers seeking immersive, meaningful experiences.

For nan tourism industry, this section emphasizes nan increasing entreaty of taste tourism—a assemblage that focuses connected experiencing a destination’s civilization done its people, traditions, and heritage. By highlighting nan Lakota community’s relationship to nan land, South Dakota tin position itself arsenic a destination for travelers willing successful indigenous cultures, offering an authentic acquisition that is rooted successful history and respect for nan land.

Engaging Audiences pinch South Dakota’s Hidden Gems

The integration of Jeep® into this bid allows for an immersive roadworthy travel experience, appealing to travelers who bask nan state and elasticity of exploring distant areas and scenic byways. Jeep®’s business highlights nan domiciled that escapade recreation plays successful promoting tourism to destinations that whitethorn not beryllium connected each traveler’s radar. For South Dakota, this business helps beforehand lesser-known areas and provides travelers pinch nan devices to research nan state’s immense landscapes.

The collaboration pinch Matador Network, a renowned recreation media outlet, ensures that nan bid reaches a wide assemblage done societal media, integer platforms, and Roku TV. With estimated impressions of complete 52.6 million, nan bid not only promotes South Dakota but besides contributes to nan state’s semipermanent tourism goals by encouraging travelers to embark connected their ain roadworthy trips and link pinch nan state’s earthy beauty.

Inspiring Responsible Travel: Prizes and Rewards for Adventure Seekers

To further incentivize travelers, Travel South Dakota, Jeep®, and Matador Network are offering play prize packages that see cogwheel from South Dakota, Jeep®, and Matador Network. These prizes promote viewers to return nan adjacent measurement successful exploring South Dakota, offering nan chance to acquisition nan state’s unthinkable outdoor adventures firsthand.

The prize packages besides align pinch nan sustainable tourism goals of nan campaign. By partnering pinch section businesses and highlighting responsible recreation practices, nan bid encourages travelers to support section economies while contributing to nan preservation of South Dakota’s taste and earthy resources.

The Future of Sustainable Tourism successful South Dakota

“Unexpected South Dakota” transcends nan emblematic roadworthy travel narrative; it serves arsenic an ongoing tribute to nan state’s melodramatic landscapes, its vibrant taste tapestry, and its resolute stewardship of these legacies for those who will travel aft us. A collaborative effort among Travel South Dakota, Jeep®, and Matador Network, nan bid curates an acquisition that is arsenic educative arsenic it is inspiring, straight appealing to nan rising cohort of travelers for whom ecological mindfulness is nary longer optional. By illuminating seldom visited sites and uncelebrated stories, nan task elevates South Dakota into nan beforehand ranks of sustainable tourism.

For nan larger tourism ecosystem, this initiative’s momentum highlights nan accelerating displacement toward eco-tourism, taste conservation, and experience-led travel. By embedding nan imperatives of protection and authenticity into its identity, South Dakota positions itself to prosecute a demographic that prizes resolute relationship to landscapes and communities. The authorities is thereby not simply inviting visitors; it is inviting them into a speech of reciprocity, proving that nan travel whitethorn time off some onshore and traveler fundamentally transformed.