Published on March 11, 2026
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Two unsocial hospitality properties successful New York City and Rochester erstwhile again received manufacture accolades. The award-winning properties are nan renowned Beekman Tower and nan upscale Broadway Plaza. Beekman Tower and Broadway Plaza person erstwhile again received nan “Best of Trademark” grant from Wyndham Hotels & Resorts. This is nan 4th twelvemonth successful a statement they person received this award. Reside, a Seattle-based residential hospitality institution that specializes successful managing replacement accommodations and extended-stay surviving facilities, operates some properties. The prestigious grant is simply a testament to nan properties’ work quality, operational success, and customer satisfaction. Reside demonstrates really extended-stay hospitality is evolving successful nan United States’ much than 100 award-winning destinations, hospitality properties.
Highlights of Wyndham’s “Best of Trademark” Recognition Show Exceptional Customer Service
The “Best of Trademark” grant is Wyndham’s Trademark Collection’s yearly grant fixed to hospitality properties pinch nan highest customer work accolades. This grant is based connected customer feedback, work quality, and nan wide capacity of nan hospitality property.
Each year, only a fewer hospitality properties successful nan Wyndham marque web are fixed this award. Winning nan grant for 4 consecutive years signifies operational spot and dedication to nan customer experience.
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Beekman Tower and Broadway Plaza person been pinch Wyndham Trademark Collection since 2021. They joined while still maintaining bully opinionated pinch customers seeking semipermanent aliases extended-stay edifice options. Their continued customer loyalty shows that nan hotels were capable to supply a bully operation of unique, independent characteristic and nan work that comes pinch a world edifice brand.
Hospitality experts spot repeated marque loyalty arsenic a motion of bully management, and for these locations, it has benefited nan ownership groups arsenic good while maintaining precocious standards for guests.
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Beekman Tower: Historic Art Deco Living successful nan Heart of New York City
Beekman Tower is successful nan mediate of Manhattan and is simply a historical building that has been converted into apartments, yet it still stands arsenic a celebrated Art Deco skyscraper that has stood since nan 1920s. It is located astatine nan area of 49th Street and 1st Avenue, correct by nan country’s astir celebrated world institution, nan United Nations.
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There are 178 afloat residential units. They are each designed to create a cleanable equilibrium of ambiance and comfortableness of classical New York architecture. The units are designed to beryllium spacious, pinch a modern aesthetic. The units person each nan amenities and furnishings basal for short-term aliases extended stays and are particularly inviting to business travelers.
The property’s rooftop lounge is its astir unsocial feature, offering impressive, unobstructed views of nan Manhattan skyline. As nan only tenant of nan roof, nan lounge offers a unsocial acquisition of socially relaxing supra nan world’s busiest cities.
New York is still nan astir visited metropolis successful nan United States. Millions of people, some world and domestic, travel to sojourn nan city. This creates a precocious request for hotels that harvester residential comfortableness and hospitality. With its creation and location, Beekman Tower provides a consciousness of humanities comfort.
Broadway Plaza: Rochester’s Upscale Extended-Stay Destination
In nan midwestern metropolis of Rochester, Minnesota, Broadway Plaza stands arsenic 1 of nan astir distinguished extended-stay hotels successful nan region. With 145 units, nan spot offers spacious, apartment-style layouts designed for longer stays and includes aggregate bedrooms to accommodate families, business travelers, and aesculapian visitors.
Broadway Plaza is connected to nan tallest building successful nan metropolis of Rochester and leads straight to nan Mayo Clinic via nan city’s skywalk system. This makes nan world-class aesculapian installation moreover much accessible, arsenic guests do not person to measurement extracurricular nan building, which is particularly convenient for patients and their families visiting nan clinic.
In summation to aesculapian travel, nan spot provides nonstop entree to dining, shopping, and intermezo successful nan city’s downtown. With nan emergence of aesculapian tourism, Rochester has been enhancing its hospitality offerings. The aesculapian recreation assemblage is 1 of nan fastest-growing areas of world and home recreation successful nan US, arsenic per nan U.S. Department of Commerce.
Broadway Plaza has been designed to meet nan request for extended-stay accommodations that connection nan easiness and comfortableness of a home, mixed pinch nan services of a hotel. This exemplary is becoming very communal successful municipality centers wherever extended stays are common, for business, tourism, aliases a operation of both.
Reside Expands Residential Hospitality Across nan United States
Both award-winning properties are portion of Reside’s expanding portfolio, a institution specialising successful professionally managed replacement accommodation. Headquartered successful Seattle, nan institution focuses connected creating elastic lodging options for travellers seeking much abstraction and privateness than accepted edifice rooms.
Reside manages properties successful Seattle, Scottsdale, Washington, D.C., New York, and Rochester, and now has Heid Lofts by Reside successful Philadelphia’s Museum District, expanding to moreover much municipality centers.
Reside has collaborated pinch Wyndham Hotels & Resorts to alteration its properties to franchise pinch Wyndham Residence, wherever Wyndham Hotels’ world scope provides operational support to each property.
Reside has complete 1 cardinal world partners successful complete sixty countries, showcasing nan increasing request for elastic accommodations for some business and leisure travelers.
Defining nan Guest Experience
Reside’s elder activity stated that nan spot teams receiving nan Best of Trademark grant for 4 consecutive years are a testament to their expertise to supply accordant service. Executives stated nan Beekman Tower and Broadway Plaza were examples of nan organization’s premier residential hospitality.
Management noted that nan grant recognized nan on-site teams’ efforts to support precocious impermanent satisfaction. Significantly, activity stated that nan capacity had bolstered nan brand’s estimation upon entering nan Wyndham programme.
Analysts spot marque nickname arsenic an important motion of trust. This is particularly existent arsenic guests astatine extended-stay hotels successful cardinal destinations for illustration New York City want to book pinch reputable brands.
The Success of Beekman Tower and Broadway Plaza
The occurrence of Beekman Tower and Broadway Plaza shows nan changes successful Travelers’ accommodation preferences. Travelers want options that connection much space, privacy, and elasticity than modular edifice rooms.
Extended-stay residences and apartment-style hotels are addressing this need. These options supply afloat equipped surviving spaces and master hospitality services. This solution serves various groups of travelers, including firm travelers, families, aesculapian travelers, and integer nomads.
As recreation patterns proceed to evolve, properties that supply nan comfortableness of a location pinch nan services of a edifice are expected to stay successful precocious demand. Beekman Tower successful New York City and Broadway Plaza successful Rochester person won nan Wyndham grant for nan 4th consecutive time. This shows that guests really admit this approach.

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