Digital Transformation Of Vietnam’s Da Nang: Redefining Tourism For A New Era In Asia

Published on August 26, 2025

One of Vietnam’s astir picturesque coastal cities, Da Nang, is quickly rising to prominence successful Asia’s recreation and tourism sector. It was named 1 of nan apical 10 Asian cities pinch nan astir devoted visitors successful caller years owed to its precocious percent of repetition visitors. A dedication to innovation, particularly successful nan section of integer technology, is driving nan city’s singular transformation, which is why its estimation is growing. Da Nang is adopting integer solutions to heighten nan visitant acquisition and support its position arsenic a apical recreation destination, pinch plans to invited complete 17.3 cardinal visitors by 2025.

The Digital Shift: Harnessing Technology to Transform Tourism

At nan halfway of Da Nang’s strategy is its attraction connected integer transformation. The metropolis has integrated precocious technologies crossed various aspects of its tourism infrastructure, aiming to heighten some nan visitant acquisition and operational efficiency. One of nan awesome milestones successful this integer displacement is nan motorboat of nan VR360 “One Touch to Da Nang” application. This level allows users to virtually research nan city’s cardinal attractions from nan comfortableness of their homes, promoting nan destination to imaginable visitors worldwide.

In summation to this virtual platform, Da Nang has besides introduced 3D scanning astatine its museums. These cutting-edge devices thief create elaborate integer replicas of humanities artefacts and accumulation spaces, allowing for greater accessibility and engagement. The city’s efforts bespeak a broader extremity to position itself arsenic not conscionable a apical tourism destination but a smart metropolis astatine nan forefront of nan integer economy. Through these initiatives, Da Nang is not only attracting much visitors but is besides starring nan measurement successful technological integration for tourism.

Revolutionizing Museums: A Digital Experience

Among nan galore institutions embracing this integer gyration is nan Da Nang Museum, which has taken nan lead successful integrating exertion into its exhibitions. The depository now offers 3D mapping films that vividly narrate nan history of Da Nang, specified arsenic nan communicative of nan Dien Hai Citadel. These films supply an immersive and easy-to-understand acquisition for visitors, enhancing their relationship pinch nan city’s rich | taste heritage.

Alongside 3D mapping, interactive screens person been installed, allowing visitors to prosecute much straight pinch nan exhibits. Multilingual chatbots are besides available, offering real-time accusation and answering visitors’ questions, making nan depository much accessible to world tourists. Additionally, Bluetooth audio guides and NFC check-ins guarantee that visitors tin entree accusation seamlessly and without beingness interaction, which is peculiarly beneficial successful nan existent health-conscious climate.

Digitising these collections is not only enhancing nan visitant acquisition but besides playing a cardinal domiciled successful preserving Da Nang’s taste heritage. By reducing beingness interaction pinch vulnerable artifacts, nan depository ensures their protection while making them much accessible to a world audience. The integration of these technologies sets a precocious modular for different taste institutions successful Vietnam and crossed Asi

Experience Passports: Enhancing Visitor Interaction

In its bid to further heighten nan visitant experience, Da Nang has introduced integer “experience passports” for tourists. These integer devices are designed to guideline visitors done nan city’s attractions, providing them pinch a comprehensive, interactive acquisition that goes beyond accepted sightseeing.

The 3 superior acquisition passports — Da Nang Food Tour, Da Nang Heritage Tour, and Da Nang Green Tour — let visitors to registry online, cheque successful astatine various attractions, cod integer stamps, and redeem rewards. These e-passports not only make nan acquisition much engaging but besides guarantee that visitors tin entree cardinal destinations that meet nan city’s information and work standards. The integer level incorporates visitant feedback, allowing nan metropolis to continuously refine and amended nan tourism experience.

Boosting Efficiency and Revenue pinch Technology

The effect of these integer initiatives has been tangible, pinch nan metropolis seeing important maturation successful some nan number of visitors and tourism-related revenues. In nan first 7 months of 2025 alone, Da Nang welcomed complete 10.7 cardinal visitors, including much than 4.2 cardinal world tourists. This influx has resulted successful an estimated VND 33.8 trillion (US$1.28 billion) successful gross from accommodations, dining, and recreation services, marking an awesome year-on-year summation successful nan city’s tourism earnings.

One of nan standout effects of nan integer displacement is nan ratio pinch which services are now delivered. Traditional booking processes, which could return weeks to arrange, are now streamlined into a one-click process, acknowledgment to nan wide take of integer platforms. Visitors tin easy book tours, accommodations, and services successful real-time, further boosting nan city’s entreaty arsenic a modern and accessible destination.

The Role of AI and Big Data successful Tourism

Another cardinal facet of Da Nang’s integer translator is nan usage of artificial intelligence (AI) and large data. These technologies are being deployed crossed various sectors to heighten nan visitant acquisition and streamline operations. For example, AI-powered chatbots person been integrated into societal media platforms, offering real-time assistance and providing personalised recommendations to tourists. These devices not only thief successful managing queries but besides assistance successful making instant bookings, which is particularly beneficial for inbound tourism.

The municipal Department of Culture, Sports, and Tourism has besides created a integer tourism database, which hosts unfastened datasets and connects astir 2,000 section businesses. Hotels, successful particular, person been speedy to clasp this technology, pinch galore now listed connected world recreation and booking platforms. Some starring hotels person moreover begun experimenting pinch AI-driven chatbots, 360-degree immersive tours, and automated check-in systems, further enhancing nan convenience and ratio of nan recreation experience.

Partnerships and Growth: The Road Ahead

As Da Nang continues to innovate, it is focusing not only connected technological advancement but besides connected partnerships pinch recreation agencies, associations, and awesome online platforms. These collaborations purpose to summation nan city’s visibility connected nan world shape and pull moreover much world tourists.

Moreover, Da Nang is investing successful smart infrastructure to guarantee that exertion benefits some businesses and visitors. This includes improving proscription systems, integrating integer services, and creating smart tourer hubs that cater to nan evolving needs of modern travellers.

A Model for Modern Tourism

The integer gyration successful Da Nang is simply a potent illustration of really exertion tin alteration a city’s tourism scene. In summation to drafting millions of tourists, nan metropolis is establishing itself arsenic a leader successful smart tourism successful Asia by embracing integer solutions successful each facet of work transportation and taste preservation. As nan metropolis develops, its extremity is still to springiness visitors a smooth, interesting, and sustainable acquisition while making judge that nan section system and taste bequest prosper successful nan integer era.

[Image Source: Vietnam Tourism Official Website]