Dance & Leap Through Macao: Japan’s Avantgardey, Chibi Maruko Chan, And Mascot Mak Mak Highlight Macao’s Dynamic Tourism Offerings

Published on November 5, 2025

The Macao Government Tourism Office (MGTO) has launched an innovative caller trading run aimed astatine reaching a worldwide assemblage successful an effort to modernise and grow its tourism offerings. Set against nan backdrop of Macao’s astir celebrated landmarks, nan campaign, “Dance & Leap Through Macao”, blends nan creator flair of Japan’s avant-garde creation group Avantgardey, nan charisma of nan adored anime characteristic Chibi Maruko Chan, and nan adorable Macao tourism mascot, Mak Mak. This business is much than conscionable a promotional video; it’s an eager effort to recast Macao arsenic a vibrant recreation destination for younger, tech-savvy visitors looking for some accepted attractions and taste experiences that suit modern tastes.

A Groundbreaking Collaboration: Avantgardey, Chibi Maruko Chan, and Mak Mak

The prima powerfulness down this run is undeniably impressive. Avantgardey, a renowned Japanese creation group, is known for their visually striking performances and avant-garde style. Their unique look—featuring bob-haired dolls—and highly synchronised creation routines person garnered them a world fanbase, peculiarly among younger audiences. For this project, Avantgardey’s energetic choreography and quirky capacity style provided nan cleanable fresh for Macao, a destination that prides itself connected a blend of rich | civilization and modern entertainment.

Joining them connected this travel is Chibi Maruko Chan, a beloved characteristic from nan long-running Japanese animated series. The animated bid has captured nan hearts of fans crossed generations, making Chibi Maruko Chan a cleanable awesome for engaging younger audiences. Her quality successful nan run adds an constituent of nosy and nostalgia while besides appealing to anime enthusiasts globally.

At nan bosom of this collaboration is Mak Mak, nan friends and recognisable mascot of Macao tourism. A beloved fig who has appeared successful various campaigns promoting nan region, Mak Mak brings a consciousness of warmth and familiarity to nan project, bridging nan spread betwixt section charm and world appeal. Together, this improbable trio combines nan worlds of modern dance, animation, and section branding to create a vibrant and caller ocular communicative for Macao.

Filming Across Iconic Landmarks: Showcasing Macao’s Appeal

The filming of “Dance & Leap Through Macao” took spot astatine various celebrated locations passim nan city, from nan bustling streets of Senado Square to nan expansive architecture of nan Cotai Strip. Each segment was cautiously curated to showcase Macao’s astir photogenic spots, blending accepted and modern elements to exemplify nan destination’s rich | taste practice and its move modern vibe.

The creation group, Chibi Maruko Chan, and Mak Mak were captured moving done these locations, bringing life and power to nan city’s iconic landmarks. The choreography was designed to align pinch nan divers characteristic of Macao, highlighting nan city’s unsocial expertise to connection some accepted Chinese civilization and Portuguese-influenced architecture, arsenic good arsenic modern intermezo hubs, luxury resorts, and gaming experiences.

The usage of specified iconic settings was nary accident. The city’s operation of old-world charm and modern sophistication makes it an perfect canvas for a run aimed astatine showcasing nan blend of past and future. From humanities forts to dazzling casinos, Macao is presented not conscionable arsenic a spot to sojourn but arsenic an immersive experience—one that is some globally applicable and distinctively local. The video emphasises that Macao is overmuch much than conscionable a gaming destination; it is simply a multifaceted hub of culture, history, entertainment, and adventure.

A Fun and Youthful Approach: Targeting Generation Z

One of nan cardinal features of nan “Dance & Leap Through Macao” run is its beardown entreaty to younger audiences. The video uses nan universally recognisable inheritance opus from Chibi Maruko Chan’s animated series, a portion of euphony that evokes feelings of warmth and nostalgia while simultaneously resonating pinch a younger, digital-first generation. By pairing this upbeat way pinch Avantgardey’s energetic creation moves and Mak Mak’s joyful presence, nan run creates an ambiance that is some lively and fun.

This attack is peculiarly important because it signals a displacement successful Macao’s tourism strategy. Traditionally, nan metropolis has been marketed chiefly arsenic a gaming and luxury edifice destination. However, pinch nan emergence of integer media and nan increasing power of younger, socially connected travelers, Macao is intelligibly trying to coming itself arsenic a much accessible, engaging, and youthful spot to visit. The run is not conscionable astir promoting nan destination—it is astir cultivating an image that resonates pinch nan aspirations and values of today’s young travelers.

The Power of Social Media: Expanding Macao’s Global Reach

With nan expanding reliance connected societal media to thrust recreation trends and prosecute pinch world audiences, MGTO has strategically chosen to merchandise nan video crossed various societal media platforms. This determination ensures that nan run will scope a wide and divers audience, tapping into nan integer scenery wherever younger travelers are astir active. Social media platforms supply an interactive abstraction for audiences to prosecute pinch nan content, stock their ain experiences, and make buzz astir nan campaign.

By leveraging societal media, MGTO is capable to widen nan scope of nan promotional video acold beyond accepted advertizing channels. The usage of hashtags, challenges, and interactive elements will promote audiences to create their ain content, further amplifying nan campaign’s impact. This strategy besides allows nan tourism agency to way engagement and set their attack successful existent time, ensuring that nan run remains applicable and impactful passim its duration.

The Vision Behind “Tourism +”: Promoting Macao’s Diverse Offerings

The “Dance & Leap Through Macao” video is portion of a broader imagination to beforehand Macao arsenic a destination that offers much than conscionable accepted tourism. With nan conception of “tourism +”, MGTO intends to item nan divers scope of experiences disposable to visitors, from arts and civilization to wellness and gastronomy. This attack encourages travelers to deliberation of Macao not conscionable arsenic a spot to sojourn for leisure, but arsenic a destination that offers a wide assortment of manner and taste experiences.

By featuring nan city’s landmarks and combining them pinch modern dance, animation, and section characters, nan run positions Macao arsenic a vibrant, multifaceted destination that is easy to research and enjoy. The purpose is to pull some leisure travelers and those looking for unsocial taste experiences, each while reinforcing nan thought that Macao is an accessible and breathtaking spot for younger, world travelers.

A New Era for Macao’s Tourism

The integer run “Dance & Leap Through Macao” is expected to revolutionise nan recreation and tourism assemblage successful Macao. MGTO has produced a promotional video that not only highlights Macao’s attractions but besides reframes nan metropolis arsenic a contemporary, young, and vibrant recreation destination by utilising nan fame of Avantgardey, Chibi Maruko Chan, and Mak Mak arsenic good arsenic nan city’s breathtaking landmarks. Macao’s daring caller run is definite to tie attraction from audiences each complete nan world arsenic much visitors hunt for places that fresh pinch their interests and values.

[Image Source: Macao SAR Government Portal]