Croatia Unveils Bold Tourism Plans At Wtm London 2025, Strengthening Uk Ties And Promoting Authentic Experiences For 2026

Published on November 4, 2025

At WTM London 2025, Croatia unveiled its bold tourism plans for 2026, aiming to solidify its position arsenic a apical European destination. The country’s delegation highlighted strategical efforts to fortify ties pinch nan UK market, which continues to show increasing liking successful Croatian recreation experiences. By expanding partnerships pinch awesome airlines for illustration Jet2 and focusing connected authentic taste experiences, specified arsenic culinary showcases and nan country’s signature “Pomalo” slow-living philosophy, Croatia is group to connection visitors a unsocial and immersive travel successful 2026. These initiatives bespeak Croatia’s committedness to evolving its tourism offering, ensuring it remains appealing to world travelers seeking some escapade and relaxation.

Croatia’s Tourism Strategy for 2026

Croatia’s Tourism and Sports Minister, alongside nan Croatian National Tourist Board (HTZ), presented their imagination for increasing tourism successful 2026, stressing nan value of adapting to marketplace trends. As travelers progressively opt for off-season trips, particularly from nan UK, Croatia’s tourism manufacture is being urged to beryllium mindful of pricing strategies. The economical ambiance successful nan UK, on pinch changing recreation patterns, is expected to power budgets and request for Croatian destinations successful nan coming year. Despite these challenges, Croatia’s tourism continues to show promising growth, and 2026 is group to beryllium a twelvemonth of enhanced offerings and caller experiences for world visitors.

Strengthening Ties pinch Jet2

A cardinal improvement for Croatia astatine WTM London was its deepening business pinch awesome hose operator, Jet2.com, and Jet2Holidays. The Croatian delegation signed a caller Cooperation Agreement pinch Jet2, signaling further collaboration to bring British visitors to Croatia. The statement promises to connection much formation options and enhanced recreation experiences betwixt nan UK and Croatia, strengthening nan relationship betwixt nan 2 regions. This business is expected to supply a boost for Croatian tourism, peculiarly arsenic nan UK marketplace continues to show accrued liking successful nan country.

Positive Trends from nan UK Market

The UK has go an important root marketplace for Croatian tourism, pinch increasing numbers of British travelers visiting nan country. According to information from nan eVisitor system, nan first 10 months of 2025 saw 825,000 British arrivals, contributing to complete 4.1 cardinal overnight stays. This reflects a dependable summation from nan erstwhile year, pinch a 1% emergence successful arrivals and a 2% maturation successful overnight stays. Popular destinations among British visitors see Dubrovnik, Split, Zadar, Rovinj, and Konavle, pinch Dubrovnik and Split-Dalmatia County remaining patient favorites. This upward inclination highlights Croatia’s entreaty arsenic a year-round destination, particularly for those seeking taste exploration and coastal relaxation.

Showcasing Croatia’s Culinary and Cultural Heritage

One of nan standout features of Croatia’s information astatine WTM was nan preamble of nan country’s rich | culinary and taste practice astatine nan recently created WTM Trend Fest. This vibrant taste area was designed to showcase nan champion of gastronomy, wellness, and adventure. Croatia’s gastronomy made a awesome effect pinch presentations by renowned chefs, offering a sensation of nan country’s section ingredients and modern culinary trends. Croatian chefs besides demonstrated really accepted dishes are being fixed a modern twist, further positioning Croatia arsenic a destination for nutrient lovers.

In summation to nan culinary presentations, nan Croatian guidelines astatine nan adjacent featured tastings of section wines, cheeses, and artisanal products, organized pinch nan Croatian Chamber of Economy (HGK). These offerings highlighted nan increasing estimation of Croatia arsenic a destination for high-quality nutrient and drink. Visitors were capable to sample immoderate of Croatia’s finest produce, from its celebrated wines to handcrafted cheeses and different gourmet delights.

The “Pomalo” Experience: Croatia’s Slow-Living Philosophy

Adding a unsocial touch to Croatia’s beingness astatine WTM was nan “Find Your Pomalo” area astatine nan Croatian stand. “Pomalo,” a Croatian word that translates to “take it easy” aliases “slow down,” reflects nan country’s accuracy of enjoying life astatine a much relaxed pace. This conception was beautifully embodied astatine nan fair, offering a serene abstraction for visitors to study much astir Croatia’s signature slow-living lifestyle. The Pomalo area provided a quiet retreat wherever guests could unwind and clasp nan slower, much mindful attack to life that Croatia promotes—one wherever nan accent is connected savoring each moment.

This accuracy is an basal portion of Croatia’s tourism offering, wherever visitors are encouraged to return their clip and immerse themselves successful nan section culture, nature, and measurement of life.

Looking Ahead: Croatia’s Bright Tourism Future

With WTM London 2025 now concluded, Croatia is well-positioned for early growth. The country’s strategical partnerships, peculiarly pinch airlines for illustration Jet2, and its expanding fame among UK travelers are cardinal factors successful its ongoing success. Additionally, nan accent connected authentic taste experiences, section cuisine, and nan Pomalo manner continues to resonate pinch visitors seeking meaningful and immersive recreation experiences.

As Croatia prepares for 2026, nan state is group to go an moreover much salient subordinate successful nan world tourism market. With a beardown attraction connected expanding offerings and building deeper connections pinch world partners, Croatia is poised to invited much visitors, offering them a divers operation of earthy beauty, rich | history, modern amenities, and a laid-back ambiance that invites exploration and relaxation.

Croatia’s information astatine WTM 2025 has solidified its position arsenic an charismatic and evolving destination, fresh to connection a wealthiness of experiences for travelers successful nan years to come.