Croatia And Slovenia Team Up To Showcase Unique European Tourism Destinations To Japanese Tourists: Know More

Published on September 25, 2025

In a strategical move to beforehand their tourism offerings successful distant markets, Croatia and Slovenia teamed up to coming their unsocial recreation destinations to nan Japanese audience. This collaboration culminated successful a typical arena held successful Tokyo, which included a B2B shop titled “Experience Croatia, Feel Slovenia.” Organized by nan Croatian National Tourist Board (CNTB) and nan Slovenian National Tourist Board (STB), nan arena served arsenic a level to present nan champion of some countries’ tourism to Japanese travel agents and different manufacture stakeholders.

Kristjan Staničić, nan Director of nan Croatian National Tourist Board, and Ana Savšek, nan Head of nan Digital Marketing Department astatine nan Slovenian National Tourist Board, were astatine nan forefront of this promotional effort. They highlighted nan allure of Croatian and Slovenian destinations, emphasizing authentic experiences, earthy beauty, rich | taste history, and divers gastronomy. The arena was besides supported by Turkish Airlines, which collaborated successful making nan arena a success.

The Power of Joint Tourism Promotion

The collaboration betwixt Croatia and Slovenia is not new; some countries person often mixed their efforts erstwhile it comes to presenting their tourism products to markets acold beyond their borders. This collaboration is peculiarly strategical arsenic galore visitors from Japan, South Korea, and China often sojourn aggregate European countries successful 1 trip. The mixed offerings of Croatia and Slovenia make for an appealing and divers recreation acquisition for these travelers.

During nan event, Staničić said astir nan value of moving together pinch Slovenia to coming a agreed beforehand successful markets for illustration Japan. He noted that Japanese tourists are drawn to Croatia passim nan twelvemonth for its authentic experiences, earthy beauty, taste and humanities wealth, and divers gastronomy. Staničić expressed assurance that nan arena would thief foster affirmative trends successful tourist traffic from Japan, particularly successful nan pre- and post-season months. He besides revealed that Croatian tourism had seen a notable summation successful Japanese visitors, pinch a 5% rise successful arrivals and a 4% increase successful overnight stays during nan first 8 months of nan twelvemonth compared to nan aforesaid play past year.

Slovenia’s Growing Appeal to Japanese Tourists

Slovenia, too, has been experiencing maturation successful nan number of Japanese tourists visiting nan country. From January to July of this year, Slovenia recorded a 10% increase successful overnight stays and a 19% rise successful arrivals from Japanese travelers compared to nan erstwhile year. Ana Savšek from nan Slovenian National Tourist Board highlighted nan truth that Japanese tourists thin to sojourn Slovenia passim nan year, pinch nan busiest play being from May to October. Savšek noted that astir half of nan overnight stays by Japanese visitors hap successful Ljubljana, nan capital, pinch a important information of visitors besides exploring Slovenia’s upland destinations.

Japanese tourists are peculiarly drawn to Slovenia for its authentic experiences, unspoiled nature, high-quality services, and consciousness of security. Slovenia’s committedness to sustainability and greenish tourism has made it an appealing destination for Japanese travelers, who worth these qualities erstwhile choosing their recreation destinations. Savšek emphasized that nan long-standing practice betwixt Croatia and Slovenia has made their associated promotional activities moreover much effective, particularly successful nan Asian market. By joining forces, nan 2 countries tin amended cater to Japanese tourists, who often recreation to aggregate countries successful 1 trip.

The B2B Workshop: Facilitating Tourism Business Connections

The event’s centerpiece was nan B2B workshop, which featured 65 Japanese agents from apical travel agencies specified arsenic JTB, G2 Travel Japan, Miki Tourist, Hankyu Travel International, Air Trip, and Eurasia Travel. Representatives from 9 Croatian companies participated successful nan workshop, including nan Zagreb Tourist Board, nan Šibenik Tourist Board, nan Association of Croatian Travel Agencies (UHPA), and nan Krka National Park Public Institution. Additionally, Croatian businesses for illustration Tumlare Corporation Croatia, Travemo Club, Uniline, Fortuna Travel, and nan Croatian Premium Selection were progressive successful nan workshop.

On nan Slovenian side, 10 organizations, including Ljubljana Tourism, Turizem Bled, Sava Hotels & Resorts, and Ljubljana Castle, were represented. The shop provided an fantabulous opportunity for Croatian and Slovenian companies to prosecute straight pinch Japanese agents, forging caller business relationships and strengthening existing ones.

The arena ended pinch informal networking opportunities and a prize draw, wherever Turkish Airlines generously provided two return aerial tickets from Japan to Croatia, adding an other constituent of excitement for nan attendees.

Strengthening Croatia and Japan’s Tourism Ties

As portion of his charismatic sojourn to Tokyo, Director Staničić besides met pinch representatives from nan Japan National Tourism Organization (JNTO), including Makiyu Deguchi, nan Executive Vice President of nan JNTO agency successful Frankfurt, and Yoshinobu Ota, nan Executive Director for nan Promotion of Japan’s Tourism Offer Abroad. The gathering focused connected early activities successful nan Japanese market and discussed ways to further fortify practice betwixt Japan and Croatia. This gathering is expected to pave nan measurement for much collaborative efforts and opportunities for Croatian tourism successful Japan.

Conclusion: A Growing Relationship Between Japan, Croatia, and Slovenia

This associated promotional arena successful Tokyo was a important measurement successful deepening nan narration betwixt Croatia, Slovenia, and Japan. The increasing liking successful some countries from Japanese travelers is evident successful nan expanding number of arrivals and overnight stays, and nan event’s occurrence is expected to proceed fueling this affirmative trend. The collaboration betwixt Croatia and Slovenia highlights nan powerfulness of business successful tourism, pinch some countries joining forces to coming a unified, charismatic destination for Japanese tourists.

By showcasing nan beauty, culture, and experiences that Croatia and Slovenia offer, nan 2 nations are poised to fortify their beingness successful nan Japanese market, ensuring semipermanent occurrence and maturation successful tourist traffic from 1 of Europe’s astir important Asian markets.

[Image Credit: Croatian National Tourist Board]