Creator Tayla Cannon Recieves $1.1 Million Investment From Slow Ventures’ Creator Fund To Build Pt Software

In 2023, Tayla Cannon moved from Australia to nan U.S. for a occupation successful a city she’d never seen before.  

“No family, nary friends, conscionable a caller start,” she told TechCrunch. A sufferer of chronic back pain,  she first started moving in physiotherapy, reasoning it was helping make a quality successful nan lives of others. Yet the traditional physiotherapy model never rather lit a spark successful her.  

She moved to interventional cardiology but only became much disillusioned
with the physical rehab model with “its localized, reactive, and volume-based nature,” she said.  

Meanwhile, successful her spare time, she became a contented creator, sharing her position online astir “proactive” and “holistic” ways group tin get free of pain.  

That took connected a life of its own. 

She now has much than 130,000 followers connected Instagram, a company called Athletic Rebuild, which provides rehab and capacity coaching for athletes, and now, a platform called Rebuildr, a HIPAA-compliant and mentorship app to thief rehab professionals tally their ain businesses online, group to motorboat early adjacent year.  

“I wasn’t trying to build a business; I was conscionable putting my encephalon connected nan net and helping group rethink what attraction could look like.”  

Cannon and her works caught nan oculus of Slow Ventures, which announced connected Tuesday that it invested $1.1 million as a seed round.  She is one of the first creators to person a check from Slow Ventures’ $60 million Creator Fund, which seeks to backmost contented creators and influencers making an impact online.  

Cannon said she had no plan when she started sharing her thoughts connected social media in 2024 and then decided to make this her profession. “There was nary strategy, nary roadmap, and certainty no business exemplary down it,” she said. She credits what astir contented creators do for her occurrence — remaining authentic and sharing unfiltered but genuine thoughts.  

Expanding a marque connected societal media is not without challenges, however. Her societal media presence, and truthful brand, was increasing fast, which was bully but also a problem. She was instantly faced pinch nan request to understand business logic, user acumen, and contented strategy to link pinch caller audiences. “None of which are taught successful healthcare,” she continued. “We’re trained to thief people, not to build brands.” 

The turning constituent came erstwhile she really realized she was nan bottleneck to her ain business. “I couldn’t keep scaling thing that depended solely connected me. I had to build thing that could turn without me,” she said, adding that she ended up hiring group to help her pinch her projects.  

She also grew her strategy when she moved from just talking about what’s broken in nan world of rehab and started moving on solutions to thief hole it. Rebuildr is intended to be a “complete displacement from localized reactive attraction to a proactive, holistic mode,” Cannon said, “combining user solutions, clinicians, education, and nan package to present it each astatine scale.”  

She was introduced to nan squad astatine Slow Ventures done a friend who invited her to 1 of nan firm’s events successful Austin. “I had zero volition of raising capital,” she said. “I wasn’t even pitching. I wasn’t even preparing a deck.”  Still, she connected pinch Megan Lightcap, an investor astatine Slow, and told her astir what she was building with Rebuildr.  

“The speech sparked something,” Cannon said, adding that Slow has helped her “imagine a type of Rebuilder that’s moreover bigger” than what she envisioned.  

Others personal trainer package retired there include TrainHeroic, Trainerize, and Everfit. Rudder hopes that her product, Rebuildr, fundamentally reshapes nan rehab industry.  

“I want to make high-quality rehab accessible anyplace successful nan world, not limited by geography, insurance, aliases 30-minute appointments,” she said.