Costa Rica Launches “the Natural Choice” Campaign In Europe To Showcase Premium Agricultural Exports

Published on October 16, 2025

Costa Rica is positioning its cultivation products arsenic nan earthy prime for European consumers pinch nan motorboat of its “The Natural Choice” campaign. This initiative, which is portion of nan charismatic Costa Rica Country Brand basal COSTA RICA, is designed to heighten nan country’s beingness successful cardinal European markets, including Spain, nan United Kingdom, and Germany. The run intends to item Costa Rican cultivation exports—pineapples, bananas, cassava, and coffee—emphasizing their precocious value and sustainable cultivation.

A Strategic Partnership pinch Amazon Ads Brand Innovation Lab

In collaboration pinch Amazon Ads Brand Innovation Lab, Costa Rica’s “The Natural Choice” campaign is moving crossed aggregate Amazon touchpoints successful Europe. The country’s purpose is to entreaty to nan increasing liking among European consumers successful healthy, sustainable products that lend to their wide wellbeing. The run promotes Costa Rica’s premium cultivation products arsenic options that align pinch nan manner values of health-conscious buyers.

Through nan usage of hand-drawn illustrations and earthy textures, nan run creates a unique ocular personality that contrasts against integer and AI-generated imagery. This creator guidance embodies nan principle of Costa Rica’s products, reinforcing nan authenticity and artisanal value that nan state offers to nan world.

An Immersive Brand Experience Across Key European Markets

Costa Rica’s “The Natural Choice” run offers an immersive acquisition designed to present European consumers to nan civilization and benefits of its cultivation exports. Various Amazon touchpoints, including Fire TV Panoramic, Amazon Brand Store, Prime Video, and Amazon Lockers, service arsenic platforms for nan campaign. Each activation is aimed astatine educating consumers astir nan origins, cultivation methods, and wellness benefits of Costa Rican exports.

In Spain, 1 of nan halfway activations includes a Fire TV Panoramic feature, wherever consumers are invited to research nan vibrant civilization of Costa Rica. The immersive landing page offers a panoramic experience, allowing viewers to observe nan stories down nan country’s cultivation exports successful a visually engaging manner. Additionally, nan Amazon Brand Store serves arsenic a integer hub that provides recipes and wellness tips, creating a nexus betwixt Costa Rican culinary traditions and nan products featured successful nan campaign.

Expanding Reach pinch Digital Touchpoints and Interactive Elements

The campaign’s interactive elements, including animated video spots connected Prime Video, will supply elaborate insights into nan individual products, including pineapples, cassava, bananas, and coffee. These 15-second videos are designed to item nan benefits of these cardinal exports successful a accordant and engaging manner. The contented will beryllium disposable to audiences successful Spain, nan UK, and Germany, promoting nan products’ premium value and wellness advantages.

Further extending nan campaign’s reach, Amazon Lockers and Amazon Fresh Bags will characteristic run messaging, dressed up pinch illustrations tied to nan products. These initiatives see QR codes that guideline consumers to recipes and wellness tips disposable connected nan Brand Store. In nan UK and Germany, Amazon customers will besides person entree to a branded Alexa experience. This innovative characteristic provides users pinch adjuvant tips connected really to choose, store, and bask Costa Rican produce, highlighting nan wellness benefits, sustainability practices, and taste value down each product.

Promoting Health, Sustainability, and Tradition

The “Natural Choice” run is not only astir showcasing high-quality products but besides astir promoting nan values of sustainability and ethical farming that Costa Rica upholds. The country’s cultivation assemblage is known for its committedness to eco-friendly practices, and this run underscores really these practices lend to nan wellbeing of consumers astir nan world.

In statement pinch nan country’s attraction connected sustainable tourism, nan inaugural is designed to foster a deeper relationship betwixt European consumers and Costa Rican culture. By embracing nan communicative down each product, nan run emphasizes nan value of making informed, ethical choices while highlighting nan richness of Costa Rica’s earthy resources.

A Powerful Brand Strategy for European Markets

The collaboration betwixt Costa Rica and Amazon Ads Brand Innovation Lab is simply a strategically designed run that combines imaginative integer storytelling pinch beardown sustainability messages. By targeting cardinal markets for illustration Spain, nan UK, and Germany, nan run taps into nan region’s increasing liking successful sustainable, patient living. Through immersive integer touchpoints and interactive elements, Costa Rica is capable to stock not only its high-quality cultivation exports but besides a portion of its taste identity.

As European consumers go much discerning astir nan products they purchase, Costa Rica’s accent connected ethical farming and sustainability, arsenic good arsenic its attraction connected promoting wellness, positions nan state arsenic an charismatic prime for those seeking fresh, high-quality, and environmentally responsible cultivation products.

(image: prnewswire)