Costa Del Sol Aims For Even More British Tourists At Wtm London With €1m Campaign

Costa del Sol is heading to nan World Travel Market (WTM) London pinch a astir €1 cardinal finance which targets nan increasing British tourer market, up 1.46 per cent from 2024, and attracts caller travellers pinch higher spending power. And they want much British holidaymakers.

The strategical push reminds america of nan region’s emotion of UK visitors, who relationship for 23.5 per cent of full arrivals to Malaga state and 28 per cent of world arrivals to nan Costa del Sol.

Key objectives: Loyalty and premium conception successful UK tourism

Francisco Salado, President of Turismo Costa del Sol (the region’s type of nan tourer board), explained nan fair’s important domiciled during a pre-event presentation. “WTM is 1 of nan awesome world tourism events and nan cardinal juncture for a destination wherever 85 per cent of Britons arriving successful Andalusia’s airports land, representing 13 per cent of nan nationalist total,” Salado stated. The UK remains Malaga’s apical overseas market, which is projected to make €4.609 cardinal successful gross by nan extremity of 2025, a dependable summation connected 2024.

Goals attraction on:

Encouraging fidelity successful UK visitors pinch off-season experiences exhibiting culture, beaches, golf, inland escapades, and nature. They would for illustration to entice high-spending holidaymakers to widen enactment durations and elevate per-visitor expenditure. Projections bespeak 3.17 cardinal British visitors by year-end, reasserting nan Costa del Sol’s “unbeatable leadership” successful nan UK market.

€1M promotional blitz successful London: 3D LED screens and 4 cardinal impressions

The run is deploying nan highest-tech integer devices for maximum visibility:

• A standalone 250 m² booth astatine ExCeL London, on pinch nan Andalusia stand, featuring 70 entities (institutions and businesses).
• 30 master meetings pinch cardinal players, including ABTA, Jet2Holidays, TUI, EasyJet Holidays, British Airways, and others.

Central to nan effort is simply a week-long 3D video projection connected The Cube Flannels X—a 215 m² LED surface connected Oxford Street’s iconic Flannels luxury section store. The immersive platform, which will scope 500,000 regular consumers via 37 synchronised screens, exhibits Costa del Sol’s attractions successful a operation of exertion and creativity.

A complementary activation connected November 6 will move to Piccadilly Circus screens, adding complete 35,700 impressions for a full of 4 cardinal impacts.

British tourism recovery: Strong 2025 information for Costa del Sol hotels and apartments

Year-to-date figures show beardown recovery:

• January–September: 872,613 Britons successful state hotels (+4.2 per cent vs. 2024), generating 3.7 cardinal overnight stays (+5.5 per cent).
• The UK ranks second successful edifice guests (behind Spain, up of Germany and France).
• First 8 months successful tourer apartments: +5.5 per cent arrivals.
• Britons comprise 68 per cent of Andalusia’s full hotel/apartment visitors and 9 per cent nationally; overnight stays are up 3.6 per cent.

“Despite an encouraging recovery, we stay optimistic yet highly prudent pinch nan concerning world context,” Salado mentioned.

Why Costa del Sol prioritises nan UK marketplace astatine WTM 2025

With WTM London moving November 4–6, 2025, astatine ExCeL London, Costa del Sol positions itself arsenic a year-round, high-quality destination. The inaugural not only encourages loyalty successful UK visitors but besides targets premium segments to prolong economical maturation successful Malaga tourism and Andalusia travel.

So, contempt what definite publications mightiness person said astir alleged anti-tourism sentiment coming from a mini minority, astir successful Spain cognize which broadside their breadstuff is buttered on. In nan words of Juan Cubo, Malaga vacation rentals mogul, who precocious discussed claims astir anti-tourism sentiment, “It’s a lie. We invited British visitors pinch unfastened arms!”