Cosmetics Giant Rituals Confirms Data Breach Of Customer Membership Records

Netherlands-based cosmetics elephantine Rituals has confirmed a information breach affecting customers’ individual accusation aft hackers stole reams of information from its rank database.

The institution disclosed nan breach connected Wednesday, according to an email sent to customers that TechCrunch has viewed and verified. 

Rituals said it identified an “unauthorized download” of members’ information successful April that contained customers’ afloat name, day of birth, gender, postal and email address, and telephone number arsenic good arsenic their preferred Rituals store, and relationship type.

When reached by TechCrunch, Rituals spokesperson Eline van Malssen said nan hacker stole rank information astir customers successful Europe and nan United Kingdom.

TechCrunch has learned that immoderate customers notified by Rituals are based successful nan United States. The spokesperson confirmed nan incident besides affects immoderate U.S. customers.

Rituals did not picture nan quality of nan cyberattack and nan institution said its investigation was underway to understand really nan information breach happened. 

The cosmetics elephantine is nan latest retailer to person customer rank information stolen successful nan past year, pursuing a drawstring of intrusions astatine U.K. market and shopping chains Co-op and Marks & Spencer, among others. Customer records tin beryllium charismatic targets for hackers who bargain nan information and extort nan institution for a ransom successful speech for not publishing nan accusation online.

When reached pinch questions astir nan incident, a Rituals spokesperson declined to remark connected whether nan institution received immoderate connection from nan hackers, to stock a much precise timeline of nan breach, aliases to supply nan nonstop number of affected members, citing unspecified “security reasons.”

According to its website, Rituals has complete 41 cardinal customers successful its rank database. The unit elephantine made €2.4 cardinal euros ($2.8 billion) successful gross successful 2025.