Coca-cola's New Ai Ad Can't Decide How Many Axles Its Trucks Should Have

Coca-Cola/YouTube

AI sucks, and there's nary measurement this bubble doesn't burst sometime soon, but nan C-suites are still all-in connected AI, which intends nan corporations are going to support shoving it down our throats pinch nary respect for whether we for illustration it aliases not. Is AI unspeakable for nan environment? Sure. Is it driving up your energy bill? Most likely. Does it perpetually make mistakes because it doesn't really cognize anything? Of course. But it's not for illustration CEOs attraction astir immoderate of that stuff. I mean, conscionable look astatine Coke's latest AI-generated advertisement — nan transportation motortruck doesn't moreover person a accordant axle configuration.

We aren't conscionable talking astir 1 little changeable wherever nan motortruck shown has a different axle configuration. It changes perpetually passim nan 60-second ad's runtime, and I'm beautiful judge respective of them are physically impossible. In fact, nan configuration changes 10 different times. It's besides truthful noticeable that personification made a schematic showing each nan different axle configurations in 1 convenient image. Did nary 1 announcement that earlier it sewage last approval? Someone had to person noticed it, right? And yet, they still put it retired location for nan nationalist to see.

Did they conscionable not deliberation anyone would notice? If so, that's moreover worse than if they were conscionable excessively lazy aliases inexpensive to hole it, because we've had nan net for a mates of decades now, and if there's 1 point nan net does, it's announcement things. Somewhere, successful immoderate weird area of nan internet, personification is yelling done their keyboard astir really immoderate movie they saw utilized outfits sewn pinch nan incorrect stitch. So yeah, 1 motortruck pinch 10 different axle configurations is going to get noticed.

But hey, astatine slightest Coke saved a small money by not having to salary humans to make a bully commercialized pinch trucks that person consistent, realistic axle configurations. And that's really what matters, isn't it? To get free of arsenic galore quality workers arsenic possible? After all, each dollar that goes toward someone's net is simply a dollar nan owners don't get to keep. Of course, if everyone gets replaced by a robot astatine work, past nary 1 will person immoderate money to bargain those companies' products and services, but that's not a problem now. That's a problem for immoderate early CEO to woody with, and correct now, getting richer is much important than different people's lives.

Is that astir apt much of a bummer than you were hoping to publication erstwhile you clicked connected this post? Probably. But also, it's Coke's responsibility for making a existent bummer of an ad, not my responsibility for penning astir it. Okay, possibly it's a small my fault. Sorry astir that (but only a little).