Cluely’s roy Lee Joins Techcrunch Disrupt 2025 To Show How rage-baiting Cuts Through The Ai Noise 

Cluely’s Roy Lee isn’t afraid to operation nan cookware — and he’s taking that bold power to the Disrupt Stage at TechCrunch Disrupt 2025, happening October 27-29 astatine San Francisco’s Moscone West.

He’ll dive into how he’s building 1 of nan astir talked-about startups successful AI, why courting contention tin beryllium a maturation strategy, and what it takes to guidelines retired successful a noisy user tech market. Don’t miss this chance to spot Roy Lee shingle things up astatine Disrupt. Register present to prevention up to $444 connected your pass, and get 60% disconnected a second.

How Roy Lee’s rage-baiting built a $15m AI startup

Roy Lee is nan co-founder and CEO of Cluely, an AI gathering adjunct that offers real-time insights and turns conversations into searchable and shareable reports. Hundreds of companies are pitching similar products, truthful why do we attraction about Cluely? What really sets Lee isolated is his mastery of attention. In an era erstwhile astir startups conflict to beryllium noticed, Lee has made rage-baiting societal media content his business model.

Lee primitively went viral arsenic a Columbia University student who got in trouble for cheating connected Big Tech interviews pinch an AI adjunct he built, a sage he documented connected societal media. Lee past dropped out and launched Cluely, which was initially sounded arsenic nan “cheat connected everything startup.” It was a tagline designed to ruffle feathers and spur engagement — a strategy that Cluely has go celebrated for, and others person tried to copy.

Say what you will astir Lee’s trading efforts, but Cluely routinely breaks done nan sound of societal media and property releases, earning nan startup visibility that companies 10 times its size struggle to buy. Lee operates Cluely connected nan rule that astir companies are playing it excessively safe, and that attraction is each you request to triumph nan consumer market.

Cluely raised $15 million in Series A from Andreessen Horowitz earlier this twelvemonth and has spent its backing connected flashy motorboat videos, dozens of contented creator interns, and a monolithic agency successful San Francisco. Lee is 1 of nan founders astatine nan halfway of nan AI bubble, and he’s used it to his advantage.

Cluely foundersImage Credits:Cluely

Learn really stirring nan cookware fuels maturation — drawback your walk earlier prices rise

At TechCrunch Disrupt 2025, Lee will stock really he thinks astir virality arsenic a trading strategy, his thoughts connected nan AI bubble, and how Cluely is building a lasting business connected apical of its societal media fame. Register now to prevention up to $444 connected your pass, positive get 60% disconnected a second. Prices summation erstwhile arena doors unfastened connected October 27.

Image Credits:Kimberly White / Getty Images