Clean Eating Trends On Instagram May Subtly Harm Body Satisfaction

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In an research pinch 129 women, researchers discovered that foodie Instagram contented lifted temper while cleanable eating posts grounded to do truthful and hinted astatine subtle risks for assemblage satisfaction.

Person taking photograph of pizza pinch smartphoneStudy: Food and mood: really cleanable eating contented connected societal media influences impact and assemblage restitution successful women. Image credit: 9919/Shutterstock.com

A caller study in Frontiers successful Psychology compared nan effect of societal media contented connected cleanable eating vs eating-related power contented (foodie) connected its effect, assemblage satisfaction, and nutrient choices successful a behavioral task.

Social media eating contented and its effect

Spending much clip connected societal media has been associated pinch little assemblage restitution and disordered eating among users. Instagram, a celebrated picture-based societal media outlet, is utilized by much than 28% of world net users. Recently, researchers person started to measure nan effect of food- and eating-related societal media posts connected individuals’ perceptions of their bodies and eating behaviors.

Social media users stock eating-related contented by posting nutritional tips, nutrient photography, and eating videos. A erstwhile study presented an relation betwixt viewing eating-related contented and eating upset symptoms, and antagonistic assemblage image.

Clean eating (CE) is an eating-related inclination pinch thousands of Instagram posts containing nan hashtags #healthyfood and #healthylifestyle. Although location is nary cosmopolitan meaning of CE, it is commonly described arsenic an eating behaviour characterized by a higher intake of non-processed foods. The conception of CE aligns pinch avoiding nutrient considered “bad” (e.g., refined sweetener and alcohol) and encouraging “good” (e.g., fruits and vegetables) pinch a strict diet.

Although nan conception of CE could initially use health, restricting nan assortment and amount of nutrient whitethorn lead to disordered eating and beforehand a antagonistic assemblage image. Social media contented has been recovered to trigger assemblage dissatisfaction and appearance-ideal internalization, peculiarly among females betwixt 18 and 30 years of age. Women betwixt 17 and 55 years of age, who followed CE recommendations, were much apt to create restrictive eating behavior, commonly successful nan shape of orthorexia nervosa.

In summation to CE, nutrient contented has besides accrued connected Instagram, showcasing what group eat and cook, and often uses hashtags specified arsenic #foodporn. Not galore studies person investigated nan effect of consuming food-related contented connected assemblage restitution and mood. Considering nan precocious measurement of societal media contented related to food, it is basal to understand really it affects an individual's mood, assemblage satisfaction, and behavior.

About nan study

The existent randomized study employed a 2 × 2 creation (profile: cleanable eating vs. foodie; between-subjects factor) × 2 (time: pre-post; within-subjects factor). It assessed nan effect of vulnerability to CE and foodie contented connected Instagram. The existent study hypothesized that viewing CE Instagram profiles would heighten antagonistic impact (NA) and alteration affirmative impact (PA) and assemblage satisfaction, compared to viewing power content; that CE would lead to healthier snack choices; and that participants pinch higher baseline vulnerabilities (eating upset aliases orthorexia symptoms, assemblage dissatisfaction) would respond much strongly.

Female students from nan University of Konstanz, chiefly from nan psychology department, were enrolled to measure PA and NA earlier and aft vulnerability to contented from 2 profiles: CE and power (foodie content) created connected Instagram for this study. Each Instagram floor plan contained 16 posts and was comparable successful position of relationship and number of followers. These accounts were not accessible extracurricular nan study.

Any subordinate pinch constituent dependence, nan beingness of terrible depressive symptoms, a BMI little than 17 aliases higher than 30, aliases those pinch suicidal inclination were excluded. Eligible participants completed a pre-questionnaire and were randomly assigned to 2 experimental conditions. After viewing nan profile, participants were asked to complete nan post-questionnaire. Subsequently, they were asked to prime a snack from various foods.

Orthorexic behaviour was assessed utilizing nan Düsseldorf Orthorexia Scale (DOS), while nan Body Image States Scale (BISS) was utilized to find an individual’s self-evaluation of their beingness appearance. These trait measures were utilized arsenic moderators, not arsenic outcomes.

Study findings

A full of 129 women (CE-64 and Control-65) fulfilled nan eligibility criteria. Participants of some groups were of akin age, assemblage wide scale (BMI), eating upset symptoms, orthorexia symptoms, aliases wide psychopathology. The CE and power groups exhibited akin hunger ratings and clip since their past meal.

No important PA connected floor plan vulnerability was observed. However, a important effect of clip was observed, pinch a simplification successful PA from earlier to aft vulnerability crossed nan group. A important relationship of clip × floor plan was recovered regarding NA. A important simplification successful NA was observed from pre- to post-measurement erstwhile participants viewed nan power profile. However, nary important changes were noted successful participants aft viewing nan CE profile. This suggests foodie contented whitethorn person a protective effect connected mood, whereas CE contented maintained antagonistic affect.

A higher BISS people indicates little assemblage satisfaction. Interestingly, an relationship effect betwixt floor plan and clip was observed, but elemental tests showed nary clear changes wrong either group. Thus, while nary important assemblage restitution changes were confirmed, location was tentative grounds that CE vulnerability whitethorn lend to little assemblage satisfaction. Notably, this effect appeared moreover though nary bodies were shown successful nan posts, suggesting that “healthy lifestyle” nutrient contented unsocial whitethorn power assemblage image.

In nan CE group, only 20.31% of nan participants selected a patient food, while nan mostly chose a high-calorie snack, pinch 2 participants declining immoderate snack. Similarly, only 25% of nan participants from nan foodie group selected a patient food, while nan mostly chose high-calorie snacks.

Regression analyses showed that pre-existing vulnerabilities (orthorexia symptoms, eating upset symptoms, aliases assemblage dissatisfaction) did not foretell stronger reactions to CE content, contrary to nan hypothesis.

Conclusions

The existent study highlighted nan short-term effects of one-time depletion of CE contented connected societal media. Neither CE nor power floor plan vulnerability impacted nutrient choice, and assemblage restitution effects were inconclusive but showed tentative signals of harm for CE. However, it is not conclusive whether societal media contented increases nan consequence of eating disorders aliases orthorexia symptoms.

Importantly, foodie contented reduced antagonistic affect, suggesting that food-enjoyment-focused posts person a protective effect connected temper compared to health-restrictive content. Future investigation must systematically validate this study's findings, particularly pinch longer vulnerability times and much divers samples.

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Journal reference:

  • Cossu, G., Riefler, A., & Hartmann, A. S. (2025). Food and mood: How cleanable eating contented connected societal media influences impact and assemblage restitution successful women. Frontiers successful Psychology, 16, 1531142. doi: https://doi.org/10.3389/fpsyg.2025.1531142. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1531142/full
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