Chinese Travel Leaders Explore Baku And Caucasus Heritage To Build New Azerbaijan Tourism Partnerships

Published on October 27, 2025

Azerbaijan is intensifying its attraction connected Asia’s outbound tourism market, and a awesome measurement successful that guidance came pinch a week-long familiarization programme hosted for apical Chinese recreation partners. The Azerbaijan Tourism Board (ATB) welcomed a delegation of 19 starring recreation companies from nan People’s Republic of China for an immersive acquisition crossed nan state from 20 to 26 October 2025. The inaugural was designed to spark caller partnerships, boost destination awareness, and position Azerbaijan arsenic a cardinal recreation prime for Chinese visitors seeking taste depth, quality escapes, and high-quality hospitality.

The delegation’s travel began successful Baku, Azerbaijan’s superior city, wherever ancient practice coexists pinch futuristic municipality design. Participants explored Icherisheher, nan Old City recognized by UNESCO, including landmarks specified arsenic nan Maiden Tower and Shirvanshah Palace. They besides visited Flame Towers, nan Heydar Aliyev Center, and Baku Boulevard to understand nan city’s tourism entreaty for some leisure and MICE segments. The group gained insights into Azerbaijan’s hospitality infrastructure by visiting premium hotels, taste attractions, and seafront intermezo venues on nan Caspian Sea.

Beyond Baku, nan delegation embarked connected a scenic overland travel to research nan regions that showcase Azerbaijan’s earthy landscapes and taste richness. In Shamakhi, 1 of nan country’s oldest settlements and historical centers of astronomy and poetry, nan delegates knowledgeable section practice and agrarian life. The circuit progressed to Gabala, a well-known upland edifice renowned for outdoor adventure, family attractions, and wintertime tourism possibilities. Visits included cablegram car rides, wood parks, and hospitality accommodation catering to world visitors.

The travel continued to Sheki, a Silk Road-era metropolis famed for its preserved architecture and accepted craftsmanship. Participants toured nan Sheki Khan’s Palace adorned pinch stained solid shebeke windows and intricate frescoes, while besides exploring section artisan workshops and culinary traditions. Their location excursion concluded successful Gakh, located adjacent nan separator of Georgia, wherever nan delegation knowledgeable eco-tourism offerings, colony stays, and accepted hospitality profoundly rooted successful Caucasus culture.

A cardinal constituent of nan familiarization programme was a B2B shop organized connected 24 October successful Baku. The business networking arena brought together section tourism stakeholders, including destination guidance companies, hotels, carrier providers, and location tourism agencies. The Chinese representatives engaged successful nonstop negotiations and accusation speech pinch Azerbaijani partners, exploring opportunities for early circuit products, customized itineraries, and seasonal recreation campaigns targeting Chinese consumers. Discussions highlighted beardown imaginable successful taste tourism, quality experiences, sustainable travel, halal-friendly services, and year-round vacation programs.

The inaugural reflects Azerbaijan’s expanding committedness to expanding its tourism footprint successful nan Asia-Pacific market. With nonstop formation links increasing betwixt Baku and awesome hubs successful China, nan programme aimed to summation traveler assurance and fortify consciousness of Azerbaijan arsenic a safe, welcoming, and competitory destination. The familiarization travel besides emphasized tourism quality, including modern roadworthy networks, multilingual circuit services, and divers accommodation options ranging from luxury resorts to boutique guesthouses.

Chinese recreation executives expressed beardown liking successful promoting Azerbaijan arsenic portion of multi-country itineraries connecting nan Caucasus and Central Asia, arsenic good arsenic standalone tours for taste and nature-focused travelers. Many participants noted that Azerbaijan offers a compelling blend of affordability, authenticity, and accessibility—key priorities for China’s evolving outbound recreation market.

ATB’s FAM travel marked different milestone successful its semipermanent strategy to create strategical tourism partnerships and beforehand sustainable growth. By giving manufacture leaders firsthand knowledge of nan destination, nan inaugural is expected to accelerate merchandise creation and boost recreation bookings from China successful nan coming seasons.

The Azerbaijan Tourism Board reaffirmed its committedness to fostering deeper waste and acquisition relationships and delivering immersive recreation experiences that showcase nan country’s heritage, hospitality, and imaginable arsenic a premium location hub.