China, South Korea, Taiwan, Us, Japan, Cambodia, India, Australia, Russia, And Malaysia Push Vietnam’s Tourism To Over Twelve Million International Visitors, Targeting Twenty Five Million By Year-end

Published on August 7, 2025 |

By: TTW News Desk

Vietnam’s tourism manufacture has seen a singular summation successful world visitors successful nan twelvemonth 2023 erstwhile compared to erstwhile years. For instance, successful nan first 7 months, nan state recorded 12.2 cardinal world tourists, marking a 22.5% summation from nan erstwhile year. This summation has been good supported by nan awesome markets including China, South Korea, Taiwan, nan US, Japan, Cambodia, India, Australia, Russia, and Malaysia which person seen a boost successful their tourism numbers. In addition, nan Vietnam tourism’s relaxed policies regarding entranceway visas, explosive marketing, and promotions were alternatively effective successful drafting overseas visitors eager to study astir nan diversified culture, fascinating places, and earthy scenery Vietnam has to offer. These trends propose Vietnam is rather apt to execute its target of 25 cardinal world visitors by nan extremity of 2025.

Vietnam’s tourism manufacture has knowledgeable an bonzer surge successful 2025, pinch much than 12.2 cardinal world visitors arriving successful nan first 7 months alone. This singular accomplishment marks a 22.5% summation from nan aforesaid play past year, astir matching nan full number of world arrivals recorded successful 2023. As nan twelvemonth progresses, nan state is group to meet its eager target of welcoming astatine slightest 25 cardinal world visitors by nan extremity of 2025, driven mostly by visitors from China, South Korea, Taiwan, nan United States, Japan, Cambodia, India, Australia, Russia, and Malaysia.

Tourism Growth successful Vietnam: A Positive Trend successful 2025

Vietnam’s tourism assemblage is experiencing a robust betterment aft nan world pandemic. With nan first half of 2025 astir mirroring nan world arrivals of nan full 2023, nan numbers bespeak that nan state is good connected way to transcend its tourism targets for nan year. This upswing highlights nan country’s entreaty arsenic a starring destination successful Southeast Asia, driven by a operation of strategical trading campaigns, favorable visa policies, and its increasing fame among world travelers.

By July 2025, nan state was already connected par pinch nan 12.6 cardinal visitors recorded passim 2023, signaling a beardown upward trajectory. The government’s attraction connected tourism arsenic a cardinal economical driver is evident successful these results, demonstrating nan resilience and imaginable of Vietnam’s tourism industry.

Key Source Markets Fueling Growth

Vietnam’s tourism maturation has been chiefly supported by cardinal world markets, pinch China, South Korea, and Taiwan continuing to beryllium apical contributors. China remains nan largest root of world visitors, accounting for 25.5% of nan full arrivals. A notable 3.1 cardinal Chinese visitors person contributed to nan country’s tourism boom. The proximity of Vietnam to China, mixed pinch relaxed visa policies, has made it an charismatic destination for Chinese travelers, whether for leisure, business, aliases taste exploration.

South Korea follows intimately pinch 2.5 cardinal visitors, representing 20.7% of nan full inbound tourism. This dependable travel of South Korean visitors is suggestive of beardown taste ties, on pinch nan accessibility of recreation options betwixt nan 2 countries. Similarly, Taiwan’s expanding number of visitors, reaching 737,000 by mid-2025, reflects nan rising request for recreation to Vietnam, driven by its geographical convenience and tourism-friendly environment.

The United States besides remains an important root of tourism, pinch 522,000 visitors arriving by July 2025. This marks a patient summation successful American visitors exploring Vietnam’s earthy landscapes, rich | culture, and vibrant cities. Japan, different cardinal market, recorded 380,000 visitors during nan aforesaid period, arsenic Vietnamese destinations proceed to pull Japanese travelers willing successful nan country’s humanities sites and earthy beauty.

Countries specified arsenic Cambodia, India, Australia, Russia, and Malaysia besides rank among nan apical contributors. Russia, successful particular, has shown awesome growth, pinch Russian arrivals marking a 156.6% increase compared to nan aforesaid play past year. This has made Russia 1 of nan starring European markets, contributing to Vietnam’s increasing entreaty among world tourists.

European Market Drives Significant Growth

Vietnam’s proactive attack to attracting European visitors has paid off, peculiarly successful countries for illustration France, Italy, and nan United Kingdom, wherever promotional efforts and visa reforms person driven visitant numbers up. In July alone, Russian visitors saw a singular maturation complaint of 156.6%, while French arrivals roseate by 23.1% and Italian visitors accrued by 25.9%. Other notable European markets specified arsenic Norway besides showed a maturation of 21.1%, further solidifying Vietnam’s position arsenic a favored destination for European travelers.

The Tourism Development Stimulus Program, which includes visa exemptions for respective European countries, has importantly contributed to this surge. Visitors from Poland and Switzerland, for example, knowledgeable a 44.8% summation successful arrivals owed to nan policy, which offers much accessible recreation options for visitors from these countries.

Proactive Policies and Visa Reforms Enhance Accessibility

Vietnam’s tourism maturation tin beryllium mostly attributed to nan government’s strategical reforms, particularly successful visa policies. In a bid to pull much world visitors, Vietnam has introduced short-term visa exemptions for citizens from Poland, nan Czech Republic, and Switzerland. These visitors are granted a 45-day visa exemption erstwhile walking connected tours organized by licensed Vietnamese recreation agencies. Such policies person made it easier for visitors from cardinal European and Asian markets to recreation to Vietnam, boosting nan wide number of visitors.

Furthermore, nan Vietnam National Administration of Tourism (VNAT) has collaborated pinch nan Ministry of Culture, Sports, and Tourism to rotation retired a bid of targeted trading campaigns designed to pull visitors from crossed nan globe. These campaigns person been particularly successful successful European countries, wherever roadshows, taste tourism weeks, and world tourism fairs person been utilized to summation consciousness and tie successful travelers looking for caller destinations successful Southeast Asia.

July 2025: A Strong Performance successful nan Off-Season

July 2025 saw 1.56 cardinal world arrivals, representing a 6.8% year-on-year increase. Despite being traditionally regarded arsenic an off-peak period for inbound tourism, nan month’s awesome capacity is reflective of Vietnam’s successful efforts to support momentum passim nan year. European markets, successful particular, contributed importantly to this growth, pinch European visitors seeing a singular 38% increase during this period.

In addition, nan Asian markets saw coagulated growth, pinch China starring nan measurement pinch a 45.7% surge successful visitors, followed by Japan astatine 18.2%. While South Korea knowledgeable a flimsy dip of 2.5%, nan wide capacity of nan region remained strong.

Vietnam connected Track to Meet Tourism Goals

Vietnam’s authorities has group an eager target of attracting 25 cardinal world visitors and 150 cardinal home travelers by nan extremity of 2025. This extremity is laid retired successful Resolution 226/NQ-CP, which outlines respective strategies to heighten nan country’s tourism sector. These strategies see expanding infrastructure, improving tourer experiences, and expanding nan accessibility of Vietnam’s attractions to world visitors.

The solution places a beardown accent connected diversifying tourism products, pinch an added attraction connected regional tourism linkages. It besides outlines nan value of ensuring high-quality standards for services, nutrient safety, and hygiene crossed awesome tourer areas. The authorities has committed to enhancing visitant experiences done improved infrastructure, amended proscription options, and upgraded accommodation astatine cardinal tourer destinations.

Vietnam welcomed much than 12.2 cardinal world visitors successful 2025 alone. Travelers from China, South Korea, Taiwan, and nan U.S. led nan surge. Easy visa rules, clever marketing, and nan country’s rising world buzz kept nan momentum going, putting Vietnam firmly connected way to deed nan 25 cardinal visitant extremity by nan extremity of nan year.

Vietnam is tuning up its tourism for 25 cardinal world visitors by year-end. Proactive policies, smart marketing, and dependable finance successful roads, airports, and attractions are winning travelers from each over. Besides China and Korea, visitors support coming from Taiwan, nan U.S., Japan, Cambodia, India, Australia, Russia, and Malaysia.

The state is still making it easier to get around, sprucing up experiences, and raising nan barroom connected visitant services. These upgrades mean tourism has nan support it needs for years of dependable growth. As Vietnam cements its spot connected nan world recreation map, nan manufacture will beryllium a awesome driver of nan nation’s system going forward.