China’s Shanghai Reveals New Tourism Slogan ‘this Is Shanghai’: A Strategic Move To Strengthen Global Tourism And Celebrate The City’s Cultural And Modern Appeal

Wednesday, July 16, 2025

Shanghai, China’s vibrant and move metropolis, has taken a awesome measurement successful reinforcing its world tourism image pinch nan unveiling of its caller culture and tourism slogan, “This is Shanghai.” The announcement, made by nan Shanghai Municipal Administration of Culture and Tourism connected July 16, 2025, follows a world title held earlier successful March. The slogan, designed to encapsulate nan principle of this iconic city, marks a pivotal infinitesimal successful Shanghai’s ongoing efforts to heighten its tourism offerings and pull world travelers.

The unveiling of “This is Shanghai” comes astatine a clip erstwhile nan metropolis is experiencing a notable resurgence successful inbound tourism, pinch Shanghai welcoming 3.396 cardinal visitors from overseas successful nan first 5 months of 2025 alone. With world tourism connected nan rise, this caller motto is portion of a broader inaugural to elevate nan city’s position arsenic a must-visit destination successful Asia and beyond.

The Birth of “This is Shanghai”: A Global Competition

The travel toward Shanghai’s caller tourism motto began earlier this twelvemonth pinch a global competition administered by nan Shanghai Municipal Administration of Culture and Tourism. The title invited imaginative minds from astir nan world to taxable ideas for a motto that would seizure nan tone and charm of Shanghai, a metropolis that effortlessly blends nan aged and new. “This is Shanghai” was chosen arsenic nan winning entry, symbolizing nan city’s unsocial personality arsenic a cultural hub, modern metropolis, and global economical powerhouse.

The motto reflects Shanghai’s multifaceted nature, serving arsenic an all-encompassing invitation for travelers to research its rich | taste heritage, modern skyline, historical districts, world-class dining, and innovative attractions. It serves arsenic a testament to nan city’s taste depth, modern vibrancy, and committedness to offering unsocial experiences for each type of visitor.

A Slogan for nan Future: Attracting Global Visitors

Shanghai’s tourism authority sees nan caller motto arsenic a cardinal instrumentality successful nan city’s strategical effort to summation world appeal. With foreign tourism reaching 2.543 cardinal visitors successful nan first 5 months of 2025, nan caller motto is timely and serves arsenic a rallying outcry for travelers crossed nan globe to rediscover Shanghai.

As 1 of nan astir influential and modern cities successful nan world, Shanghai is astatine nan forefront of economical development, technological innovation, and taste exchange. The motto not only highlights these aspects but besides reflects Shanghai’s ambition to style itself into a apical world tourism destination. In summation to attracting much tourists, nan caller branding seeks to boost Shanghai’s profile successful world markets and further solidify its position arsenic an epicenter for business, fashion, arts, and culture.

The Debut of nan Promotional Video: A Glimpse into Shanghai

Accompanying nan motorboat of nan motto is nan merchandise of a promotional video titled “This is Shanghai,” which was crafted pinch nan collaboration of some local and international promoters. These metropolis ambassadors, who are well-versed successful Shanghai’s divers civilization and attractions, played a pivotal domiciled successful bringing nan city’s communicative to life. The video highlights Shanghai’s iconic landmarks, hidden gems, and vibrant neighborhoods, offering a glimpse into nan eclectic experiences that await each traveler.

The promotional video is simply a ocular ceremony of Shanghai, showcasing everything from its sleek skyscrapers and the Bund’s humanities charm to its accepted gardens, tea houses, and culinary delights. The video not only promotes nan city’s celebrated attractions but besides invites visitors to uncover its lesser-known treasures, including taste festivals, modern creation galleries, and innovative technological hubs.

By highlighting Shanghai’s wide scope of attractions, nan video offers a compelling logic for travelers to research beyond nan emblematic tourer hotspots. It reinforces nan connection of nan motto by emphasizing that Shanghai is simply a metropolis of endless possibilities—a spot wherever contented meets invention and wherever each traveler tin find thing that resonates pinch them.

New Tourism Products: Catering to a Diverse Global Audience

Alongside nan motorboat of nan caller motto and promotional video, Shanghai introduced a big of breathtaking caller tourism products designed to cater to divers interests. Among these offerings are accommodation options, dining experiences, and citywalk routes that item nan champion of Shanghai from a local’s perspective.

Three curated citywalk routes were launched, each led by a guideline who brings a unsocial and specialized position of nan city. These master guides are:

1. Clarisse Le Guernic from France, known for her extended stepping tours passim Shanghai, sharing insights into nan city’s architecture and local life.
2. Feng Yao, a Japanese guide, specializing successful Shanghai’s rich | culinary scene and anime culture, providing a unsocial taste position for visitors from astir nan world.
3. Huang Xiaojie, an English-speaking guideline who delves into nan humanities traditions of Shanghai gardens and nan iconic shikumen stone-gate houses, offering a heavy dive into nan city’s heritage.

Each way is designed to springiness visitors a caller and immersive experience, offering a individual and engaging travel done different aspects of nan city. Whether it’s exploring Shanghai’s vibrant culinary offerings, learning astir its humanities architecture, aliases discovering nan traditions of its lush gardens, these citywalks committedness a unsocial and insightful measurement to acquisition Shanghai.

Interactive Tools: Enhancing nan Visitor Experience

In an effort to connection an interactive and modern acquisition for visitors, Shanghai’s tourism authority besides launched an innovative interactive H5 map titled “Guide to Citywalk Shanghai”. This bilingual integer instrumentality features six citywalk vlogs that let travelers to navigate done Shanghai pinch a individual guideline astatine their fingertips. The vlogs supply elaborate routes, engaging narratives, and informative contented astir nan cultural, historical, and architectural gems of Shanghai.

This interactive representation is designed not only to thief visitors find their measurement astir nan metropolis but besides to immerse them successful nan vibrant culture and history of Shanghai. The inclusion of video content adds an other furniture of engagement, allowing visitors to acquisition nan city’s sights and sounds earlier they moreover arrive. This integer invention reflects Shanghai’s committedness to enhancing nan visitor experience done technology, ensuring that travelers person nan champion devices astatine their disposal to navigate nan metropolis and afloat bask its offerings.

Shanghai’s Tourism Growth and Future Prospects

The unveiling of nan caller motto and nan motorboat of accompanying products are conscionable a portion of Shanghai’s larger tourism strategy. The city’s robust tourism recovery successful 2025, pinch a marked summation successful world visitors, signals a beardown rebound aft nan world disruptions caused by nan pandemic. As much visitors are drawn to Shanghai for some business and leisure, nan city’s tourism manufacture continues to turn astatine an awesome rate, contributing importantly to nan section economy.

Shanghai is besides positioning itself arsenic a cardinal subordinate successful nan world tourism market, not only by promoting its accepted attractions but by tapping into niche markets specified arsenic cultural tourism, eco-tourism, and luxury travel. The city’s divers offerings entreaty to a wide scope of travelers, from history enthusiasts and nutrient lovers to tech-savvy millennials and high-net-worth individuals seeking unsocial experiences.

Conclusion: Shanghai’s Future arsenic a Global Tourism Hub

Shanghai’s caller tourism slogan, “This is Shanghai,” represents a bold connection astir nan city’s early successful nan world tourism landscape. It captures nan principle of Shanghai’s taste richness, modern allure, and move future. By embracing innovation and diversity, Shanghai is mounting itself up to go a top world destination for travelers from each complete nan world.

With nan motorboat of caller tourism products, interactive tools, and compelling promotional content, Shanghai is not only celebrating its past but besides forging a way toward a agleam early successful tourism. As nan metropolis continues to retrieve and grow, “This is Shanghai” will undoubtedly go a awesome of nan city’s open, welcoming tone and its domiciled arsenic a world tourism leader.

Key Takeaways:

• Shanghai’s caller slogan, “This is Shanghai,” is portion of nan city’s strategy to boost its world tourism profile.
• The metropolis has introduced breathtaking caller tourism products, including guided citywalks and interactive tools.
• Shanghai is seeing a resurgence successful world tourism, pinch complete 3.396 cardinal visitors successful nan first 5 months of 2025.
• The caller motto and promotional video purpose to item Shanghai’s divers offerings, from modern attractions to historical sites.