China: Ihg’s Atwell Brand Makes Its Debut In Shanghai With A Fresh Take On Lifestyle Travel

Published on August 30, 2025

In an breathtaking move to redefine nan manner recreation acquisition successful Greater China, IHG Hotels & Resorts has officially introduced its caller manner brand, Atwell, pinch nan opening of its first edifice successful Shanghai. Located successful nan bustling commercialized hub of Wuning Road successful nan Putuo District, nan Atwell Suites Shanghai Wuning brings a caller attack to accommodation, offering a unsocial blend of section culture, modern design, and high-end amenities tailored for a caller procreation of travelers. This debut marks a important measurement for IHG arsenic it expands its footprint successful China’s increasing manner edifice market.

The Atwell marque is designed pinch a clear attraction connected nan evolving needs of younger travelers, peculiarly those seeking authentic and artistic recreation experiences. Guests tin expect an situation that blends home-like comfort pinch artistic expression, designed to spark inspiration and cater to nan modern manner traveler. With its thoughtful design, smart technology, and accent connected section influences, Atwell Suites Shanghai delivers a unique acquisition that feels some acquainted and refreshingly new.

Key Highlights of Atwell Suites Shanghai:

• Aesthetic Lifestyle Design: The edifice blends section civilization pinch modern design, featuring curated artworks and stylish, vibrant decor.
• Smart Home Technology: Rooms are equipped pinch voice-activated systems and adjustable-height desks, offering enhanced comfortableness and convenience.
• Social Hub & Dining: The B.N.B Bistro offers a imaginative menu, and nan Dialecte boutique shop brings together section craftsmanship and independent brands.
• Sustainable and Thoughtful Amenities: Guests bask high-quality amenities specified arsenic heated towel racks, freeze-dried coffee, and curated snacks.

This breathtaking motorboat underscores IHG’s committedness to Greater China arsenic a increasing destination for innovative and move edifice concepts. Atwell’s debut successful Shanghai is nan first of galore planned description s successful cardinal cities crossed nan region, making this caller marque an basal portion of IHG’s strategical growth.

Atwell: A New Lifestyle Brand pinch a Personal Touch

Atwell has been designed to resonate pinch experience-maximizing travelers who are looking for much than conscionable a spot to stay. As Daniel Aylmer, Chief Executive Officer of IHG Greater China, stated, nan marque is astir creating “living destinations” wherever guests tin immerse themselves successful nan city’s civilization while enjoying nan comforts of home. It blends nan aesthetic lifestyle pinch section inspiration, ensuring each enactment offers some familiarity and novelty.

The hotel’s open-space layouts, coupled pinch vibrant colour accents, create an inviting situation that feels much for illustration a residential space than a accepted edifice room. Thoughtfully placed artistic elements specified arsenic hand-painted java cups, curated magazines, and embroidered robes adhd individual touches to each guest’s experience. Atwell emphasizes creation successful each corner, ensuring that guests are surrounded by beauty and inspiration passim their stay.

One of nan standout features of Atwell is its “smart home” experience. The edifice is equipped pinch a smart power strategy that allows guests to easy set nan lighting and temperature, usage smart appliances, and moreover activity aliases relax astatine an adjustable-height desk. This seamless integration of exertion ensures that guests are ever connected, while maintaining a consciousness of easiness and comfort.

Social Spaces and Dining: A Blend of Functionality and Fun

In summation to its thoughtfully designed guestrooms, Atwell Suites Shanghai boasts a bid of social and leisure spaces that connection some functionality and fun. The Social Hub features a scope of amenities including fitness equipment, laundry facilities, and seating areas, making it a cleanable spot for guests to relax and meet others.

The B.N.B Bistro, a unsocial eating concept, offers a playful return connected accepted nutrient by combining Baozi, Noodles, and Beer. The bistro’s semi-open, street-facing creation creates an inviting atmosphere, cleanable for socializing aliases enjoying a repast aft a time of exploring Shanghai. Guests tin indulge successful a assortment of creative dishes and trade beverages, each while soaking successful nan cultural pulse of nan destination.

Another cardinal characteristic is nan Dialecte boutique store, which adds an breathtaking unit acquisition to nan Atwell brand. The shop features a curated postulation of independent designer brands, artist collaborations, and environmentally conscious products, transforming mundane objects into manner expressions. This boutique brings nan local culture to life, giving guests nan opportunity to return location a unsocial portion of Shanghai’s creator spirit.

A Smart Investment for Owners and Partners

Atwell is not only a lifestyle brand designed for guests but besides a smart investment for edifice owners and partners. With a attraction connected quality, flexibility, and operational efficiency, Atwell delivers a high-premium, low-cost exemplary that maximizes finance returns. Backed by IHG’s proven marque guidance systems, standardized operational processes, and a world distribution platform, Atwell offers an charismatic proposition for investors looking to pat into nan increasing request for manner hotels.

The marque besides benefits from nan spot of IHG One Rewards, a loyalty programme pinch complete 145 cardinal members worldwide, ensuring that guests tin gain rewards while enjoying nan exclusive services offered by Atwell.

Atwell Suites Shanghai: A Perfect Blend of Comfort and Innovation

Atwell Suites Shanghai Wuning is an embodiment of nan brand’s vision to harvester lifestyle aesthetics pinch modern comfort. The edifice offers 174 guestrooms, each thoughtfully designed pinch multi-functional smart location systems. Guests tin bask a backstage abstraction that blends activity and leisure seamlessly, pinch rooms featuring high barroom seating, premium coffee, and artisanal snacks that heighten nan enactment experience.

The hotel’s location successful Wuning Road, a bustling commercialized area successful Putuo District, ensures that guests are wrong scope of some section attractions and nan vibrant metropolis center. As nan first Atwell spot successful Greater China, this edifice is group to go a awesome of nan brand’s early description successful awesome cities crossed nan region.

Atwell: A Strategic Move for IHG’s Growth successful Greater China

The motorboat of Atwell represents a pivotal infinitesimal for IHG Hotels & Resorts successful its strategy to turn wrong Greater China and nan wider Asia Pacific region. With a attraction connected lifestyle experiences and modern design, nan marque is well-positioned to seizure nan attraction of younger consumers who prioritize personality and quality.

As IHG celebrates its 50th anniversary successful Greater China, nan debut of Atwell showcases nan company’s expertise to innovate and accommodate to evolving marketplace demands. With plans to grow Atwell into tier-one cities and different cardinal destinations crossed Greater China, this caller marque is poised to go a cardinal subordinate successful nan manner edifice segment.

Conclusion: Atwell Redefines Lifestyle Travel successful Shanghai

Atwell Suites Shanghai Wuning sets a caller modular for lifestyle travel successful Greater China, offering an inspiring blend of local culture, modern comfort, and smart technology. With its unique design, personalized service, and attraction connected authenticity, Atwell provides guests pinch a memorable and immersive experience that reflects nan city’s move spirit.

As IHG expands nan Atwell marque crossed China, it will undoubtedly entreaty to travelers looking for unique, lifestyle-oriented accommodations that harvester style, functionality, and taste immersion. For some travelers and investors, Atwell offers an breathtaking glimpse into nan early of lifestyle hotels successful China.