Century Cruises Unveils New River Ship For European Market

Published on October 9, 2025

Century Cruises, nan first Chinese luxury stream cruise operator, is astir to return its first steps into nan European stream cruise market. They person expanded operations from nan Yangtze River successful China and person collaborated pinch United Waterways and Concordia Damen to conception Century Cruises’ first stream alloy for Europe. Century Cruises is anticipating nan transportation of nan Century Star to Europe successful June 2026. The alloy is expected to beryllium afloat equipped astatine nan Concordia Damen shipyard successful Werkendam, Netherlands, wherever nan hull will beryllium stationed for outfitting.

Delivering luxury, environmentally friends cruises to European rivers is fueled by nan knowledge Century Cruises has built successful nan Chinese marketplace and nan countless opportunities presented by Europe’s stream systems.

Century Cruises and Its European Expansion

Since 1992, Century Cruises has been a leader successful nan Chinese market, astir notably for operating high-end, luxurious cruise vessels connected nan Yangtze River. Century Cruises has besides built its estimation connected innovative, luxury, and environmentally sustainable vessel construction, which transformed nan stream cruise manufacture successful China. Now, arsenic Century Cruises adjusts its attraction to Europe, nan institution is collaborating pinch United Waterways, which will assistance pinch basal white-label services to thief Century Cruises’ entranceway into nan competitory European stream cruise assemblage seamlessly.

The business is cardinal for nan institution to stock its marque and values pinch European audiences. United Waterways has nan services and nan backing needed for Century Cruises to transverse nan taste and work expectations gaps pinch nan European cruise market. Century Cruises CEO, Alex Ye, has stated that nan business pinch United Waterways will thief nan institution pivot to European markets, allowing its customer guidelines to acquisition nan stream cruise civilization successful Europe. Ye besides stated that nan collaboration will let Century Cruises to sphere nan luxury and innovative marque elements that customers expect, while besides adapting their winning look to European customer work standards.

Building nan Century Star astatine Concordia Damen

Concordia Damen is constructing nan newest vessel, Century Star, successful Werkendam, Holland. Recently, nan ship’s hull arrived, marking nan opening of nan outfitting shape and a awesome milestone successful nan project. We chose Concordia Damen because, successful summation to being a reputable shipbuilder, they pridefulness themselves connected a sustainable attack to shipbuilding. 

Concordia Damen’s biology stewardship and value business values lucifer those of Century Cruises. Century Cruises is dedicated to eco-friendly and businesslike cruising, making Concordia Damen’s sustainable shipbuilding and creation attack a cleanable match. As Century Star is being built, designers will strive to incorporated nan latest environmentally safe and sustainable exertion to amended and modernize nan ‘proven’ cruising designs to ‘innovate’ eco-friendly cruising. 

Concordia Damen will creation nan alloy to cater to nan circumstantial precocious demands of nan European market, which includes stream cruising successful Europe. Century Star will incorporated cutting-edge ‘green’ exertion creation features to trim nan biology impact, while nan on-board rider comfortableness and luxury.

Culture and Market Opportunities for River Cruises successful Europe

Opening opportunities for Century Cruises successful Europe intends showcasing our acquisition successful memorable luxury stream cruises. Century Cruises hopes to participate this established and innovative marketplace pinch different facet of our stream cruise experience. Century Cruises hopes to adhd an innovative and eco-friendly action to nan existent European stream cruise offerings by trading our innovative attack to Eco-friendly options, strengthening our position successful our marketplace of European customers.

Sustainable cruising offers a awesome marketplace position for nan institution arsenic consumers progressively look for tourism. Sustainable cruising offers shielding for nan biology impacts of tourism. Century Cruises, pinch nan marketplace sustainable shipbuilding and operations, is cleanable for these travelers, enforcing nan company’s marketplace image and providing eco-friendly options for travelers for guilt-free stream cruises, positioning Century star, to beryllium astir established and guilt-free action for biology travelers.

Working pinch partner United Waterways, we are assured they will thief set stream cruises to Europe’s market, and thief marketplace responsibilities while we support nan position of luxury. Europe’s waterways will beryllium a pleasance for stream cruises to provide, whilst nan waterways will connection nan astir luxurious eco stream cruising experience. We look guardant to offering European customers a luxurious stream cruise that they will look guardant to.

Looking Ahead: Century Star’s Launch successful 2026

As nan Century Star approaches completion, excitement grows regarding Century Cruises’ entranceway into nan European market. With transportation scheduled for June 2026, nan vessel will connection a unsocial blend of luxury and invention that is dissimilar immoderate different alloy presently operating connected nan rivers of Europe. Although Europe is simply a caller marketplace for Century Cruises, nan institution will build connected its extended European foundational operations while adapting to nan unsocial needs of travelers arriving from Europe.

The Century Star will position Century Cruises to seizure a conception of nan European stream cruise marketplace that is missing, specifically, nan operation of premium recreation and sustainable, eco-friendly vessel innovations. The Star will get nan company’s first European stream cruise to build connected and further fortify nan position of Century Cruises successful nan European stream cruise market.

Conclusion

The company’s introduction into nan European stream cruise marketplace is an breathtaking caller section for Century Cruises. With nan Century Star successful construction, nan institution is group to present European customers a marque caller acquisition that offers a uncommon operation of luxury and biology mindfulness. The business pinch United Waterways and Concordia Damen guarantees that nan Century Star will meet nan eventual standards of stream cruise luxury while adhering to nan biology stream cruise standards of nan luxury market.

As nan institution gets fresh to motorboat its first European ship, nan Century Star, it is evident that Century Cruises is prepared to make an impactful introduction into nan European stream cruise market. This move illustrates nan company’s dedication to description , creativity, and, astir importantly, eco-responsibility arsenic it brings its acclaimed expertise to Europe.