Apple has offered a fewer different variations of Center Stage — its photograph search and enhancement suit — complete nan years, but pinch nan iPhone 17 statement and iPhone Air nan institution has designed nan characteristic to lick a mini (albeit annoying) problem pinch modern smartphones. Now there's nary request to alteration really you clasp nan instrumentality to sprout portrait- aliases landscape-oriented selfies. It's vintage Apple: a seemingly simply melding of hardware and package successful a measurement fewer different companies excel at.
The logic it tin do this is because Apple has paired a quadrate front-facing camera sensor pinch its latest instrumentality learning-assisted image nickname software. This allows nan iPhone 17 and its siblings to seizure high-resolution selfies and videos successful immoderate orientation.
A GIF demonstrating Center Stage successful action.
(Apple)
I dream it's besides nan commencement of a caller inclination toward much thoughtful and useful AI features. For years, instrumentality learning algorithms person powered galore of nan astir important package advancements successful our phones and tablets. For instance, Apple's Photonic Engine exertion wouldn't beryllium imaginable without instrumentality learning. If you request a refresher, whenever you spell to threat a photograph pinch a modern iPhone, nan instrumentality will seizure a burst of stills earlier and aft you property nan shutter and fuse these images to trim sound and amended sharpness.
However, arsenic I wrote following nan extremity of I/O 2025, sometime successful nan past fewer years instrumentality learning and AI went from a intends to an extremity to an extremity successful and of themselves. With ample connection learning models now each nan rage, astir companies look to person forgotten these technologies beryllium to alteration caller experiences (or trim clash successful existing ones). Apple, possibly much truthful than immoderate different company, has had problem navigating this caller era of tech pinch its accustomed foresight and vision, pinch Apple Intelligence among its astir disappointing releases successful caller memory. Center Stage is an illustration of nan institution remembering nan champion usage of AI: A measurement to lick existent problems.
It's excessively soon to show if Apple will beryllium capable to build connected its activity pinch Center Stage to present different likewise useful AI features. After all, we're still waiting connected nan new, much individual Siri to arrive. In nan meantime, I look guardant to each Android shaper copying Apple's camera design. Maybe it will moreover animate them to rethink their attack to AI.