Cathay Pacific Strengthens Leadership In South Asia With New Appointments In India, Sri Lanka, And The Samea Region

Published on October 15, 2025

Cathay Pacific has appointed Vinod Viswanathan arsenic nan caller Regional Head of Trade Sales for India and Sri Lanka, expanding its activity squad successful South Asia. This marks a important measurement for nan hose arsenic it strengthens its location beingness and focuses connected further expanding its footprint. Alongside Viswanathan, Piyuli Bhattacharjee has been named Regional Head of Marketing for nan South Asia, Middle East, and Africa (SAMEA) region, and Arjun Bhatia takes connected nan domiciled of Regional Head of Corporate Sales for these aforesaid regions. All 3 executives will run from Cathay Pacific’s Mumbai headquarters, further consolidating nan airline’s attraction connected India and its neighboring regions.

Strategic Growth for Cathay Pacific successful India and Sri Lanka

Cathay Pacific’s caller activity appointments item nan airline’s committedness to strengthening its foothold successful nan South Asian market. Vinod Viswanathan, pinch complete 15 years of expertise crossed various sectors including aviation, corporate and leisure travel, and global distribution, will play a pivotal domiciled successful advancing nan airline’s strategical goals successful India and Sri Lanka. His extended profession includes erstwhile elder positions astatine airlines specified arsenic British Airways, Oman Air, and Air Mauritius.

Viswanathan’s activity will attraction connected building beardown trade partnerships, expanding Cathay Pacific’s presence successful cardinal markets, and implementing caller strategic initiatives that tin heighten nan airline’s marketplace position successful nan competitory South Asian recreation sector.

Strengthening Marketing and Corporate Sales successful SAMEA

In summation to Viswanathan’s appointment, Piyuli Bhattacharjee will lead Cathay Pacific’s location trading efforts for nan SAMEA region. With much than 8 years of acquisition spanning aviation, omni-channel retail, and brand strategy, Bhattacharjee is well-equipped to negociate Cathay Pacific’s trading campaigns. Prior to this role, she served arsenic nan Regional Marketing Manager astatine Cathay Pacific, wherever she focused connected loyalty engagement and digital-first trading strategies.

Bhattacharjee’s caller domiciled will see overseeing nan airline’s brand marketing efforts for rider travel, cargo services, and nan lifestyle business. She besides brings valuable acquisition from her erstwhile roles successful digital marketing pinch Croma – Infiniti Retail (part of nan Tata Group) and Tata Consultancy Services.

Meanwhile, Arjun Bhatia will return complaint of driving corporate income initiatives crossed nan SAMEA region. Bhatia’s assignment comes aft his successful tenure arsenic nan Regional Head of Digital Sales, wherever he enhanced Cathay Pacific’s digital commerce capabilities. His activity will attraction connected key relationship management and revenue performance, captious components of nan airline’s maturation successful nan region.

What Travelers Should Know

With nan preamble of caller activity successful India and Sri Lanka, travelers tin expect Cathay Pacific to proceed improving its customer work and expanding its offerings successful nan region. The hose is apt to attraction connected providing amended waste and acquisition partnerships, improved integer experiences, and stronger location trading efforts. India, arsenic 1 of nan largest and fastest-growing recreation markets successful nan world, will play a cardinal domiciled successful Cathay Pacific’s strategical plans for nan future.

Cathay Pacific has besides been focusing connected expanding its flight network, including much nonstop routes to and from awesome Indian cities. This offers travelers accrued convenience and entree to destinations crossed Asia, Europe, and North America.

Tips for Travelers Planning to Visit India aliases Sri Lanka

• Explore New Routes: Cathay Pacific’s strengthened activity successful nan region will apt lead to much formation options, truthful support an oculus connected immoderate caller routes aliases seasonal offers.
• Check for Promotions: With caller trading strategies successful place, travelers mightiness spot typical promotions aliases enhanced loyalty programs that cater to some leisure and business travelers.
• Consider Corporate Sales Benefits: If you are walking for business, Cathay Pacific’s firm income attraction whitethorn supply valuable discounts aliases tailored services for predominant business travelers.
• Stay Updated connected Digital Tools: Given nan attraction connected enhancing integer services, travelers should return advantage of Cathay Pacific’s mobile apps, online check-ins, and caller integer trading campaigns to enactment up of nan curve.

Cathay Pacific’s Ongoing Regional Expansion

These activity changes align pinch Cathay Pacific’s broader efforts to strengthen its presence and improve customer service successful nan increasing markets of India and Sri Lanka. The airline’s early strategy includes adapting to nan evolving recreation needs of some corporate and leisure travelers successful nan region, making recreation much accessible and seamless.

Cathay Pacific’s location office successful Mumbai will stay a hub for invention and strategical maturation arsenic it taps into nan imaginable of South Asia, nan Middle East, and Africa. The airline’s expertise to grow its activity squad pinch specified knowledgeable professionals further underscores its dedication to maintaining a beardown competitory separator successful nan aviation industry.

Final Thoughts connected Cathay Pacific’s New Leadership Team

Cathay Pacific’s caller appointments bring a wealthiness of acquisition that will beryllium instrumental successful driving maturation and improving nan airline’s location offerings. The activity team’s strategical attraction connected marketing, trade partnerships, and corporate sales will apt consequence successful much accessible recreation options, enhanced services, and a stronger Cathay Pacific marque successful India and Sri Lanka.

As nan hose continues to turn its web and customer-focused initiatives, travelers successful nan region tin look guardant to enhanced recreation experiences, much formation options, and stronger integer services successful nan coming years.