Carrie And Tommy Take On Queensland’s Pacific Coast Way: A Must See Road Trip Through Australia’s Iconic Coastal Destinations

Published on September 22, 2025

With nan newest campaign, which stars nan move duo of Carrie Bickmore and Tommy Little, Queensland, 1 of Australia’s astir beautiful recreation destinations, is poised to triumph complete some locals and visitors. The Pacific Coast Way Drive, besides known arsenic Australia’s Holiday Highway, is being promoted by their show, Carrie and Tommy, successful collaboration pinch Tourism and Events Queensland (TEQ), nan state’s tourism sector, and Dentsu Queensland. The extremity of nan Wheely Good Adventure run is to promote Australians to return this celebrated roadworthy travel and research Queensland’s breathtaking coastline.

Carrie and Tommy will broadcast their celebrated Drive show from a motorhome from Monday, September 22, to Thursday, September 25. The roadworthy travel will walk done 4 of Queensland’s astir scenic areas, providing listeners pinch a singular chance to return successful nan area’s earthy beauties. Queensland’s pristine beaches, seaside towns, and internationally recognised earthy landmarks are each celebrated here.

The Pacific Coast Way: Queensland’s Hidden Gems

The Pacific Coast Way is simply a legendary roadworthy travel stretching from nan Gold Coast to nan Whitsundays, weaving done immoderate of Australia’s astir celebrated beachside destinations. This agelong of coastline is packed pinch rich | history, stunning landscapes, and vibrant section cultures.

During nan Wheely Good Adventure campaign, Carrie and Tommy will broadcast unrecorded from various Queensland locations, including nan stunning K’gari (formerly Fraser Island) and Kingfisher Bay connected nan Fraser Coast, nan lush Sixty6 Acres connected nan Sunshine Coast, Sandstone Point successful Moreton Bay, and nan serene Tallebudgera Creek connected nan Gold Coast. These locations supply nan cleanable backdrop for nan roadworthy trip, each offering its ain unique charm and opportunities for adventure.

But this run isn’t conscionable astir visiting celebrated spots. Carrie and Tommy will besides dive deeper into nan lesser-known gems on nan Pacific Coast Way, spotlighting destinations for illustration nan Whitsundays, Townsville, Gladstone, and Mackay. Listeners will besides perceive astir Sealink, a institution that connects immoderate of nan islands on nan Pacific Coast Way, further enriching nan acquisition for anyone readying a travel to this region.

The Power of Storytelling successful Promoting Queensland Tourism

The run offers overmuch much than conscionable recreation advice; it provides a profoundly immersive acquisition for nan listeners. Carrie and Tommy’s move personalities are cleanable for storytelling, capturing nan principle of nan roadworthy travel and bringing Queensland’s landscapes and experiences to life. This is simply a premier illustration of really partnerships tin build authentic connections pinch nan assemblage while promoting location tourism. By leveraging nan power and excitement of a celebrated power show, nan run intends to not only make consciousness but besides animate group to make Queensland their adjacent vacation destination.

Throughout nan week, listeners will besides person entree to regular on-air contented that highlights a scope of Queensland regions, from nan Gold Coast to nan Whitsundays. The diverseness of contented reflects nan wide entreaty of Queensland’s seashore – whether it’s adventure-filled activities for illustration surfing and hiking aliases much relaxed beachside experiences, there’s thing for each type of traveller.

Engaging Audiences Through Interactive Competition

As portion of nan Wheely Good Adventure campaign, a listener title will beryllium held, offering a awesome prize of a $5,000 Queensland holiday. This title is expected to further prosecute nan audience, providing an further inducement to travel nan unrecorded broadcasts and link pinch nan destination successful a much individual way. The prize allows 1 fortunate listener to acquisition Queensland firsthand, visiting nan destinations featured connected nan show.

The title and on-air contented are designed to make excitement and thrust tourism to Queensland. By inviting listeners to prosecute pinch nan campaign, nan collaboration betwixt Carrie & Tommy, TEQ, and Dentsu Queensland ensures that nan Pacific Coast Way is brought into nan homes and minds of Australians each complete nan country.

A Collaborative Approach to Regional Marketing

This run represents a collaborative effort betwixt aggregate organisations, each contributing their expertise to showcase Queensland successful nan champion imaginable light. Tourism and Events Queensland (TEQ) is playing a pivotal domiciled successful promoting nan region’s divers offerings, aligning pinch nan state’s committedness to supporting section tourism operators. Dentsu Queensland is further enhancing nan run pinch its integrated trading approach, ensuring that nan connection reaches a wide nationalist audience.

By combining nan prima powerfulness of Carrie & Tommy’s power show pinch nan extended trading scope of TEQ and Dentsu Queensland, nan run is poised to make a important impact. The broadcast not only promotes tourism but besides strengthens location ties, encouraging some section and world travellers to research Queensland’s spectacular coastline.

Impact and Benefits for Queensland’s Tourism Industry

The Wheely Good Adventure run provides valuable publicity for Queensland’s tourism industry, showcasing nan diverseness and earthy beauty of nan region. By connecting Queensland’s location operators and tourism destinations, nan run promotes nan authorities arsenic a must-visit location for some Australians and world travellers. The usage of storytelling, unrecorded broadcasts, and a title creates a broad trading strategy that offers lasting benefits for section tourism businesses.

This collaboration exemplifies nan effectiveness of integrated partnerships successful driving tourism. As much Australians activity to research their ain backyard, campaigns for illustration this connection a move and engaging measurement to acquisition each that Queensland has to offer. The occurrence of this inaugural whitethorn animate akin early partnerships, contributing to nan semipermanent maturation of Queensland’s tourism industry.

Why You Should Plan Your Road Trip Along nan Pacific Coast Highway

There has ne'er been a amended infinitesimal to sojourn Queensland. Whether you’re driving done coastal rainforests, lounging connected aureate beaches, aliases taking successful nan lively section culture, nan Pacific Coast Way offers a wide scope of experiences that will time off you pinch lifelong memories. There is thing for everyone successful this area, from nan Whitsundays to nan Gold Coast. The Wheely Good Adventure run will surely promote galore Australians to get connected nan roadworthy and find their ain portion of paradise, particularly pinch Carrie and Tommy astatine nan forefront.

Listeners will create a caller appreciation for Queensland’s pristine beauty and nan delight of road-tripping on Australia’s Holiday Highway by tuning into Carrie & Tommy and sharing successful their excitement of their motorhome adventure.