Bumble Bff’s Revamped App Is Here, Focusing On Friend Groups And Community Building

With relationship apps continuing to summation popularity, Bumble announced connected Wednesday nan relaunch of its Bumble For Friends (BFF) app.

With younger generations seeking to grow their societal circles, nan revamped app intends to thief users link pinch caller friends beyond nan accepted one-on-one matching that BFF has been known for.

The app is built connected Geneva, nan community-focused societal level Bumble acquired past year. This besides intends that nan Geneva app will beryllium shutting down. The move should not beryllium a surprise: successful Q2 2025, Bumble told investors that Geneva had not generated immoderate gross arsenic of June 30.

The institution says existing Geneva members will automatically get upgraded to BFF without losing immoderate of their groups aliases messages.

Bumble BFF will proceed to connection one-on-one matching and backstage nonstop messaging, allowing users to swipe done profiles and chat individually pinch their matches. However, nan caller attraction will beryllium connected nan caller Groups tab. 

The summation to nan app enables users to prosecute successful chat rooms, scheme hangouts pinch caller friends, and utilize an in-app almanac to create and way upcoming events. A institution spokesperson tells TechCrunch it’s designed for communities of each sizes, ranging from mini groups to thousands of members.

The Group tab is now live, allowing users to create aliases subordinate groups, but nan find usability will not beryllium disposable until February 2026.

Image Credits:Bumble

The update’s presence comes astatine a clip erstwhile there’s been a surge successful apps designed for uncovering genuine friendships, specified arsenic Clockout, Clyx, Les Amis, Timeleft, and 222, among others. While Bumble BFF has established itself successful nan marketplace for longer than galore of these emerging apps, this relaunch is focused connected remaining competitory pinch its rivals.

It besides reflects a displacement successful personification behavior; nan institution reports that young adults are actively seeking to grow their societal networks. In fact, 47% definitive a desire for much friends to prosecute successful activities with, while a akin percent is eager for an online level that allows them to build a organization wrong their section areas.

A heightened attraction connected nan societal facet of its business has been portion of Bumble’s scheme for immoderate time, arsenic previously mentioned during its 4th fourth 2023 net call.

Former CEO Lidiane Jones said astatine nan time, “Going forward, we will attraction our reinvestment to accelerate a bolder strategy for Bumble For Friends, 1 that will attraction connected building equitable and safe friendships crossed communities of group pinch akin interests that want real-life connections.”

Additionally, nan revamped app launches arsenic Bumble faces financial difficulties. In nan 2nd quarter, nan institution knowledgeable a 7.6% alteration successful revenue, falling from $268.6 cardinal to $248.2 cardinal year-over-year.