British Columbia Unites With British Columbia, Alberta, Manitoba, New Brunswick, Prince Edward Island, Ontario And More In A Skyrocketing Record Tourism Boom In Canada Last Year: Everything You Need To Know

Published on August 29, 2025

In 2024, Canada’s tourism assemblage knowledgeable a skyrocket successful growth, pinch Ontario, British Columbia, Alberta, Manitoba, New Brunswick, Prince Edward Island, and much starring nan measurement successful this record-breaking tourism boom. From nan bustling streets of Toronto to nan serene landscapes of nan Canadian Rockies, nan state saw an unprecedented surge successful some home and world travel.

Ontario, Canada’s astir populous province, stood astatine nan forefront, pinch Toronto’s iconic landmarks and thriving taste segment attracting millions of visitors. British Columbia, pinch its stunning coastlines and vibrant cities for illustration Vancouver, continued to beryllium a awesome tie for world tourists, while Alberta’s earthy wonders, including Banff National Park, saw a beardown uptick successful tourism. Manitoba, pinch its rich | taste practice and scenic beauty, besides played a captious domiciled successful this growth.

In nan eastbound provinces, New Brunswick’s coastal beauty and Prince Edward Island’s celebrated Green Gables drew visitors looking for authentic Canadian experiences. Meanwhile, Saskatchewan and Newfoundland and Labrador saw important increases successful home bookings, pinch agrarian and nature-centric destinations becoming much celebrated than ever.

This article will research really these provinces—Ontario, British Columbia, Alberta, Manitoba, New Brunswick, Prince Edward Island, and others—contributed to nan record-setting tourism boom, and what made 2024 specified a pivotal twelvemonth for Canada’s recreation and tourism industry.

A Historic Year for Canadian Tourism

In 2024, Canada’s tourism assemblage reached caller heights, marking 1 of nan astir important years for nan manufacture successful caller history. With a singular $169 cardinal publication to nan nationalist economy, nan tourism assemblage saw a important 3.5% maturation from nan erstwhile year. This was nan highest tourism gross recorded since nan commencement of nan existent information bid successful 1986. The sector’s beardown capacity was driven by a operation of factors, including a resilient home marketplace and a important rebound successful world visitors.

A full of 1.7 cardinal jobs were supported by nan tourism manufacture successful 2024, solidifying its domiciled arsenic a cardinal contributor to Canada’s system and labour market. Domestic recreation was nan superior driver of growth, but world tourism besides saw a recovery, particularly from European markets. This roar was felt crossed Canada, pinch each state experiencing varying degrees of maturation successful some home and world travel, contributing to nan wide occurrence of nan tourism industry.

With projections for 2025 forecasting a further summation to astir $183 cardinal successful publication to nan economy, nan tourism assemblage remains a agleam spot successful Canada’s post-pandemic recovery. However, contempt these affirmative trends, nan World Travel & Tourism Council (WTTC) warns that Canada must accommodate to shifting world recreation patterns and put successful strategical trading to support this momentum.

British Columbia Among The Leading Pack

British Columbia (BC) saw a awesome uptick successful tourism activity successful 2024. The province’s tourism gross from Airbnb reached $2.7 billion, reinforcing its position arsenic a apical destination successful Canada. BC received millions of visitors, pinch Vancouver and Whistler being awesome draws for world and home travelers alike. Vancouver’s cosmopolitan atmosphere, mixed pinch its proximity to nan Pacific Ocean and mountains, made it a premier destination for travelers from Asia and Europe. The betterment of world tourism was peculiarly beardown from markets for illustration China and Japan, pinch Vancouver serving arsenic a awesome gateway to nan remainder of Canada.

The province’s thriving taste scene, including its creation galleries, museums, and unrecorded performances, attracted visitors seeking a blend of quality and culture. Ski resorts for illustration Whistler besides saw a beardown resurgence, particularly successful nan wintertime season, helping to boost wide tourism revenue.

Guide to British Columbia:

• Top Cities:
  • Vancouver: A divers metropolis known for its stunning landscapes and taste offerings.
  • Victoria: A coastal metropolis that blends historical charm pinch modern amenities.
  • Kelowna: A celebrated vino region pinch beautiful lakeside views.
• Places to Visit:
  • Stanley Park: A 1000-acre municipality parkland surrounded by ocean.
  • Whistler Blackcomb: One of North America’s largest skis resorts.
  • Butchart Gardens: Beautiful, year-round floral displays adjacent Victoria.
• Things to Do:
  • Ski successful Whistler during winter.
  • Take a whale-watching tour disconnected Vancouver Island.
  • Explore nan Sea to Sky Highway for melodramatic coastal views.
• Food and Culture:
  • Savor Pacific salmon and different section seafood.
  • Explore Vancouver’s Chinatown for a operation of Asian cuisine.
  • Enjoy a local vino tour successful Kelowna’s vino country.

Alberta’s Mountain Heights

Alberta, celebrated for its breathtaking Rocky Mountains, saw a robust 12% summation successful tourism successful 2024, surpassing each different provinces successful position of tourism maturation rate. Visitors spent a grounds $14.4 cardinal successful nan province, up from $12.8 cardinal successful 2023. Alberta’s world-renowned nationalist parks, including Banff and Jasper, were cardinal contributors to this surge, attracting visitors from some home and world markets. Alberta’s beardown outdoor tourism sector, driven by hiking, skiing, and wildlife viewing, continues to position nan state arsenic 1 of nan apical outdoor escapade destinations successful nan world.

The state besides benefited from its position arsenic a taste hub, pinch festivals, events, and vibrant cities for illustration Calgary and Edmonton drafting crowds from astir nan globe. Alberta remains a leader successful world tourism, particularly successful position of attracting high-spending visitors.

Guide to Alberta:

• Top Cities:
  • Calgary: Known for nan Calgary Stampede and arsenic a gateway to nan Rockies.
  • Edmonton: Features West Edmonton Mall, nan largest shopping promenade successful North America.
  • Banff: A mini municipality successful Banff National Park, surrounded by scenic upland beauty.
• Places to Visit:
  • Banff National Park: Famous for its pristine lakes and mountainous landscapes.
  • Lake Louise: Known for its turquoise waters and picturesque surroundings.
  • Jasper National Park: A UNESCO World Heritage tract offering hiking and stargazing opportunities.
• Things to Do:
  • Explore nan Sulphur Mountain Trail successful Banff.
  • Ski astatine Lake Louise.
  • Go connected a wildlife safari successful Jasper.
• Food and Culture:
  • Enjoy Alberta beef steaks and bison burgers.
  • Explore Calgary’s Arts District.
  • Visit Edmonton’s International Fringe Festival.

Manitoba’s Tourism Resurgence

Manitoba had a beardown twelvemonth successful 2024, experiencing a tourism gross boost pinch complete $147 cardinal successful economical activity generated by Airbnb alone. The state benefited from some home and world visitors, attracted to its unsocial taste and earthy offerings. The bustling metropolis of Winnipeg remains a cardinal tourism hub, hosting galore festivals, events, and taste activities. International visitors from nan U.S., Europe, and different parts of Canada flocked to Manitoba’s humanities sites, museums, and nan earthy beauty of Wapusk National Park.

Guide to Manitoba:

• Top Cities:
  • Winnipeg: Known for its arts scene, museums, and humanities sites.
  • Brandon: A smaller metropolis known for festivals and outdoor activities.
  • Thompson: A gateway to bluish Manitoba’s wilderness.
• Places to Visit:
  • The Forks: A taste hub pinch nutrient markets, shops, and parks.
  • Wapusk National Park: Known for its polar bears and rugged wilderness.
  • Canadian Museum for Human Rights: A landmark depository successful Winnipeg.
• Things to Do:
  • Explore nan Assiniboine Park Zoo.
  • Visit The Forks Market.
  • Experience Manitoba’s Indigenous heritage done taste experiences.
• Food and Culture:
  • Try wild blueberry pie and lake fish.
  • Discover Indigenous cuisine and taste exhibitions.
  • Attend Manitoba’s Film Festival.

New Brunswick pinch Magic

New Brunswick knowledgeable a coagulated tourism maturation of complete 10% successful 2024, pinch home bookings seeing important increases. Known for its stunning coastal landscapes, including nan Bay of Fundy and Hopewell Rocks, nan state attracted outdoor enthusiasts and escapade seekers. Tourism activity successful New Brunswick besides benefited from a increasing integer strategy that streamlined visitant services and enhanced online engagement.

Guide to New Brunswick:

• Top Cities:
  • Fredericton: The superior city, known for its historical sites and arts scene.
  • Saint John: Famous for its vibrant arts organization and waterfront views.
  • Moncton: Known for its festivals and proximity to earthy wonders.
• Places to Visit:
  • Hopewell Rocks: Known for its towering stone formations.
  • Fundy National Park: Offers hiking and stunning views of nan Bay of Fundy.
  • The Reversing Falls: A earthy arena successful Saint John.
• Things to Do:
  • Explore Fundy National Park.
  • Hike nan Mount Carleton Provincial Park.
  • Attend nan Fundy Fringe Festival.
• Food and Culture:
  • Sample Atlantic lobster.
  • Enjoy Acadian culture done euphony and dance.
  • Visit nan New Brunswick Museum successful Saint John.

Prince Edward Island Soars nan Sea

Prince Edward Island (PEI) besides knowledgeable a record-breaking twelvemonth successful 2024. Visitor numbers accrued by 6% from nan erstwhile year, driven mostly by nan island’s increasing entreaty arsenic a home recreation destination. The state welcomed complete 1.7 cardinal non-resident visitors successful 2024, pinch economical effect reaching $520.7 million.

Guide to Prince Edward Island:

• Top Cities:
  • Charlottetown: The superior and hub for civilization and history.
  • Summerside: Known for its humanities landmarks and waterfront views.
• Places to Visit:
  • Green Gables: Famous for nan Anne of Green Gables novel.
  • Confederation Bridge: The longest span successful nan world complete ice-covered waters.
  • Prince Edward Island National Park: Known for its stunning beaches.
• Things to Do:
  • Visit Green Gables Heritage Place.
  • Explore PEI National Park for hiking and formation activities.
  • Discover the island’s lighthouses.
• Food and Culture:
  • Savor PEI mussels and lobster rolls.
  • Attend nan PEI International Shellfish Festival.
  • Explore nan Charlottetown Festival for unrecorded performances.

Ontario Tops nan Chart

Ontario, Canada’s astir populous province, emerged arsenic nan apical contributor to nan tourism roar successful 2024. The state saw a singular 10% maturation successful tourism successful 2024, driven by a surge successful home and world travel. Tourism gross successful Ontario reached a grounds $3.8 cardinal done Airbnb alone, underscoring nan value of short-term rentals successful nan province’s economy. Toronto, Ontario’s largest city, was nan biggest draw, welcoming astir 9 cardinal visitors, a number that is conscionable 600,000 awkward of pre-pandemic levels. Visitor spending successful Ontario soared to an all-time precocious of $8.8 billion.

While U.S. visitors to Ontario person declined, world markets, peculiarly from nan UK, Germany, and France, were cardinal drivers of growth. The resurgence of awesome events, specified arsenic nan NHL All-Star Game and Taylor Swift’s Eras Tour, further contributed to nan province’s tourism success. The beardown capacity of Ontario’s tourism assemblage was besides supported by a thriving arts and intermezo scene, arsenic good arsenic earthy attractions for illustration Niagara Falls.

Guide to Ontario:

• Top Cities:
  • Toronto: The country’s largest city, known for its multiculturalism, shopping, and entertainment.
  • Ottawa: The superior city, location to Parliament Hill, museums, and nationalist galleries.
  • Niagara Falls: One of nan astir celebrated earthy attractions successful nan world, offering vessel tours and stunning views.
• Places to Visit:
  • Royal Ontario Museum: One of nan largest museums successful North America.
  • Parliament Hill: Explore Canada’s spot of authorities successful Ottawa.
  • Niagara Falls: Experience nan world’s largest waterfall connected a vessel tour.
• Things to Do:
  • Visit Toronto Islands for biking and picnicking.
  • Take a scenic vessel thrust astatine Niagara Falls.
  • Visit Algonquin Park for hiking, canoeing, and wildlife viewing.
• Food and Culture:
  • Experience poutine and butter tarts, iconic Canadian dishes.
  • Enjoy divers ethnic cuisine successful Toronto’s Kensington Market.
  • Visit nan National Arts Centre successful Ottawa for unrecorded performances.

Nova Scotia, Saskatchewan, Newfoundland and Labrador, and More Saw Significant Growth

In summation to nan awesome players for illustration Ontario and British Columbia, different provinces, including Nova Scotia, Saskatchewan, Newfoundland and Labrador, and Manitoba, besides saw important tourism growth. Nova Scotia achieved a grounds tourism gross of $3.5 cardinal successful 2024, driven by an summation successful some home and world visitors. Saskatchewan’s tourism assemblage grew by 20%, pinch Airbnb contributing an estimated $124 cardinal successful economical activity. Newfoundland and Labrador besides saw a 20% summation successful home bookings, peculiarly successful nan first half of 2025.

Saskatchewan, Newfoundland, and Nova Scotia capitalized connected nan inclination of section tourism, particularly successful agrarian and coastal areas, pinch visitors exploring nationalist parks, humanities sites, and section festivals. The Northern Territories and Prince Edward Island besides played an important domiciled successful driving location tourism growth.

Lessons from nan Boom

The roar successful Canada’s tourism assemblage successful 2024 offers valuable lessons for sustaining maturation successful nan years ahead. First, nan important emergence successful home recreation highlights nan value of nurturing section tourism markets. Canadians are progressively exploring their ain country, and this inclination tin beryllium leveraged by promoting lesser-known destinations and agrarian areas, ensuring that nan benefits of tourism scope beyond awesome cities.

Second, nan betterment of world tourism, peculiarly from European markets, underscores nan request for Canada to diversify its visitant base. While nan U.S. remains a important root of tourists, nan country’s over-reliance connected 1 marketplace has shown signs of strain. Expanding efforts to pull visitors from emerging markets, for illustration Asia and Latin America, will thief safeguard against fluctuations successful location recreation patterns.

Lastly, nan increasing value of integer marketing, seamless visitant experiences, and sustainable practices is clear. Canada must put successful infrastructure and smart strategies to stay a apical world destination.

Summary

In 2024, Canada’s tourism assemblage knowledgeable exceptional growth, pinch important contributions from some home and world markets. The country’s tourism system reached caller heights, pinch a full publication of $169 billion, making it 1 of nan fastest-growing sectors. Ontario, British Columbia, and Alberta led nan charge, benefiting from a robust operation of home recreation and a important rebound successful world visitors, peculiarly from European markets. Domestic tourism boomed, pinch galore Canadians choosing to research their ain country, starring to an 8.3% summation successful home spending, projected to scope astir $104 cardinal successful 2025.

Tourism successful cities for illustration Toronto, Vancouver, and Calgary flourished, while smaller regions for illustration Newfoundland and Labrador, Prince Edward Island, and Nova Scotia besides saw beardown growth, benefiting from an summation successful home bookings. Notably, Alberta’s tourism system reached a grounds $14.4 billion, while Quebec and Ontario, pinch iconic attractions for illustration Niagara Falls and nan CN Tower, remained pivotal to nan country’s tourism appeal.

However, location are signs of volatility, peculiarly pinch a simplification successful U.S. visitors owed to governmental tensions and economical factors. Looking ahead, Canada’s tourism assemblage remains optimistic, pinch nan World Travel & Tourism Council forecasting a continued upward trajectory, but nan manufacture will request to accommodate to shifting recreation patterns, peculiarly successful world markets. Strategic investments successful marketing, sustainability, and visitant acquisition will beryllium cardinal to sustaining growth.