Breckenridge Tourism Office Now Takes Action To Boost Visitation Amid Declining Numbers

Friday, July 18, 2025

Unplugged vistas of mountainsides and brisk pine-scented aerial make Breckenridge, Colorado, a celebrated summertime getaway destination. But this summer, nan number of visitors to Breckenridge has fallen slightly. The Breckenridge Tourism Office (BTO) is moving difficult to alteration that, by pumping much money than ever into each sorts of marketing, and to make it easier to bring group in.

Adjusting Marketing Strategy to Boost Tourism

The BTO has announced nan reallocation of $300,000 from its existent fund to heighten its trading efforts. This backing displacement reflects a consequence to nan crisp diminution successful summertime tourism numbers, which person dropped astir 15% compared to nan erstwhile year. In particular, lodging numbers were down by astir 12% connected July 4 and 7% connected July 5. Despite nan efforts to create caller evening intermezo specified arsenic a bicycle-focused circus, Breckenridge has still struggled to support visitors overnight, particularly aft nan Fourth of July celebrations.

Examining nan Decline

Breckenridge businesses person expressed interest astir nan debased number of visitors staying overnight. While nan municipality has historically knowledgeable a bustling tourism season, caller years person seen a driblet successful these figures. With this year’s 4th of July falling connected a Friday, less group were inclined to book agelong play vacations compared to nan Thursday vacation successful 2024, which encouraged extended stays.

Breckenridge competes pinch different upland towns for illustration Park City and Steamboat Springs. The BTO has been search these locations’ tourism numbers, which has provided penetration into wherever Breckenridge stands successful comparison. Unfortunately, visitation to Breckenridge has been consistently little than these competitors.

New Strategies for Attracting Visitors

To reside this challenge, nan BTO is expanding its outreach efforts, peculiarly toward nan Front Range, which includes cities for illustration Denver. For nan first time, Breckenridge is engaging pinch nan Front Range done its nationalist relations firm, Handlebar PR, pinch play updates connected events and promotions. Additionally, nan tourism agency has launched a typical page connected its website called nan Breckenridge Wildflower Watch. This page provides real-time updates connected which wildflowers are successful bloom and wherever visitors tin bask nan champion scenic views. The page has been promoted to Front Range residents to summation section visitation.

Introducing Lodging Sweepstakes to Boost Bookings

In an effort to further incentivize recreation to Breckenridge, nan BTO has announced a lodging sweepstakes for visitors. Travelers who book their enactment wrong 10 days of their planned travel will beryllium entered into a tie for a chance to triumph a prize, specified arsenic $1,000 successful Visa gift cards. This inaugural is designed to promote last-minute bookings, peculiarly during times erstwhile tourism is mostly slow. The BTO hopes that these promotional efforts will thief Breckenridge support its position arsenic a apical destination contempt caller challenges.

The Impact of nan Breckenridge Fine Arts Festival

One of nan standout events this summertime successful Breckenridge is nan Breckenridge Fine Arts Festival, scheduled for August. This year, nan arena will characteristic nan US premiere of SPARK, an grounds by renowned creator Daan Roosegaarde. This firefly-inspired ray show has antecedently been showcased successful awesome cities specified arsenic Melbourne and London, and officials are hoping it will tie nationalist property attention. The show is expected to pull visitors from crossed nan country, offering an opportunity to bask not only nan creation but besides nan town’s earthy beauty.

Breckenridge’s Long-Term Strategy for Tourism

Historically, Breckenridge has not targeted nan Front Range successful its trading efforts, focusing alternatively connected its much accepted visitant base. However, arsenic portion of its renewed strategy, nan tourism agency is recognizing nan value of section visitors, particularly pinch nan expanding title from adjacent towns. Additionally, nan BTO has reassessed its attack to creating caller intermezo and recreational activities. While nan municipality did trim its efforts to present caller attractions successful caller years owed to nan pandemic’s effect connected tourism, nan agency now plans to revamp these initiatives successful ray of nan existent driblet successful numbers.

Conclusion: Looking Toward Future Growth

In consequence to decreasing visitation numbers, nan Breckenridge Tourism Office is taking a proactive attack to nan issues of nan town’s tourism industry. With a blend of trading reallocation, organization outreach and caller breathtaking events for illustration SPARK, BTO is optimistic that Breckenridge will commencement seeing a turnaround successful visitation arsenic nan summertime progresses. If Lech’s accepted floor plan arsenic a leader for snowfall sports destinations successful nan mountains is now astatine stake, location is grounds that immoderate changes are made, they will not beryllium a slapdash guidance to changes successful visiting customs.