Brazil Launches Virtual Tourism Guide In Collaboration With Netflix At Wtm London 2025, Showcasing Iconic Filming Locations From Popular Netflix Series

Published on November 5, 2025

Brazil has taken a bold measurement successful merging intermezo pinch tourism by unveiling a groundbreaking virtual recreation guideline successful collaboration pinch Netflix astatine nan World Travel Market (WTM) successful London, 2025. This innovative guideline allows fans and travelers from astir nan globe to research Brazil’s stunning locations, galore of which person been showcased successful celebrated Netflix series, films, and reality shows. Through this collaboration, Brazil positions itself arsenic a starring destination for those willing successful exploring real-life locations featured successful globally successful Brazilian productions.

At nan bosom of this inaugural is nan Amazon region, nan first featured location successful nan guide. Travelers tin now sojourn nan breathtaking landscapes, municipality centers, and taste landmarks that person been immortalized successful Netflix productions for illustration Rivers of Faith, Invisible City 2, Rich successful Love 2, and Love Is Blind: Brazil.

The announcement was made during nan WTM London opening astatine Embratur’s booth, pinch cardinal figures specified arsenic Marcelo Freixo, President of Embratur (the Brazilian Tourist Board), and Sergio Vinay, Director of Strategic Policy Partnerships astatine Netflix, highlighting nan value of this caller partnership.

• Immersive Travel Experience: The guideline offers an immersive look astatine Brazil’s vibrant culture, cuisine, and earthy beauty.
• Global Appeal: The collaboration pinch Netflix intends to promote world travelers to research nan rich | diverseness of Brazil beyond nan screen.
• Future Expansions: The guideline will proceed to evolve, pinch caller chapters group to research nan Pantanal, Brazilian beaches, and cuisine by 2026.

This business highlights Brazil’s rich | taste and earthy heritage, underscoring its expertise to harvester audiovisual storytelling and tourism to create lasting recreation experiences. It besides emphasizes really cinematic tourism tin thrust world liking successful nan country’s destinations, providing a unsocial opportunity for travelers to prosecute pinch nan places they’ve seen connected screen.

Tourism Growth Through Audiovisual Storytelling

Brazil’s tourism efforts align pinch Netflix’s world push to leverage audiovisual storytelling arsenic a instrumentality to animate travel. The streaming level has already launched akin initiatives successful countries for illustration South Korea, France, Spain, and Thailand, each aimed astatine encouraging audiences to research nan real-world destinations down their favourite Netflix content.

The guideline is disposable to travelers globally, allowing them to easy entree specifications astir nan Amazon region’s cities, cultures, food, and escapade activities. Brazil’s immersive audiovisual recreation guide gives a clear roadmap for imaginable visitors, making it easier for them to acquisition nan magic of Brazilian landscapes and civilization firsthand.

Key Locations Featured successful nan Guide

• Amazon Region: Featured heavy successful Netflix bid for illustration Rivers of Faith and Invisible City 2, known for its stunning rainforest and cultural diversity.
• Urban Life: Brazil’s bustling cities specified arsenic São Paulo and Rio de Janeiro, filled pinch vibrant civilization and arts scenes.
• Local Cuisine: A heavy dive into Brazilian food, pinch highlights of street food and gourmet eating successful cardinal cities.

Brazil’s Strategic Role successful nan Global Tourism Market

The motorboat of nan guideline is portion of Brazil’s broader strategy to beforehand tourism utilizing world platforms and to fortify its estimation arsenic a must-visit destination successful South America. As an emerging tourism giant, Brazil is focusing connected blending accepted tourism attractions pinch modern storytelling techniques, specified arsenic nan Netflix partnership.

Brazil’s Key Tourism Themes:

• Cultural Immersion: From traditional festivals to historical landmarks and natural reserves, Brazil offers an in-depth taste experience.
• Ecotourism: The Amazon and Pantanal regions connection a wide scope of adventure tourism activities for illustration wildlife safaris, stream cruises, and hiking.
• Vibrant Cities: Brazil’s cities are location to world-class events, sustainable municipality projects, and creative scenes successful music, film, and art.

Embratur and Netflix: A Powerful Partnership

This virtual guideline marks an important milestone successful nan ongoing business betwixt Embratur and Netflix. According to Marcelo Freixo, nan business not only promotes tourism but besides showcases Brazil’s increasing audiovisual sector, which has made an effect connected international entertainment. The collaboration is expected to boost tourist arrivals and heighten Brazil’s world image.

The business besides reflects nan increasing inclination of audiovisual tourism, wherever movie and tv productions spark nan desire to sojourn real-world locations. As Netflix expands its contented library, Brazil stands to use from a dependable watercourse of fans eager to research nan real-life settings of their favourite shows and movies.