Brand Usa And United Airlines Boost Travel Connections With The Great Usa Road Trip In South Korea

Published on September 18, 2025

Brand USA, nan charismatic destination trading statement for nan United States, successful business pinch United Airlines, precocious concluded a move three-day inaugural titled The Great USA Road Trip – South Korea. Held from September 9 to 11 crossed Seoul, Gwangju, and Busan, nan arena highlighted nan divers recreation experiences disposable crossed nan U.S. and reinforced nan beardown tourism relationship betwixt nan 2 countries.

The programme was cautiously designed to bring nan tone of nan American roadworthy travel to life for nan Korean recreation trade. More than 200 recreation agents from starring agencies, including Hana Tour, Mode Tour, and Hanjin Travel, participated successful nan showcase, which featured interactive presentations, destination updates, and partner engagement opportunities. By combining acquisition pinch networking, nan arena created a level for meaningful exchanges betwixt U.S. tourism stakeholders and South Korea’s astir influential recreation sellers.

Collaborative Efforts and Key Partnerships

The roadshow was powered by a divers conjugation of 12 U.S. partners, reflecting nan breadth of experiences disposable to travelers crossed nan United States. Eight destinations, 3 airlines, and 1 attraction joined forces to coming a holistic imagination of American travel. Among nan partners were United Airlines, Air Canada, Delta Air Lines, Atlanta Convention & Visitors Bureau, Hawai‘i Tourism Authority, Los Angeles Tourism & Convention Board, Marianas Visitors Authority, Rainbow Air Helicopter Tours, Utah Office of Tourism, Visit California, and Visit Seattle.

Each partner offered Korean agents in-depth insights, highlighting caller recreation products, taste experiences, and applicable resources. Trade toolkits and tailored income materials were shared, equipping recreation professionals pinch nan knowledge to trade itineraries that resonate pinch Korean travelers’ interests. By enabling nonstop dialogue, nan arena strengthened spot and paved nan measurement for early partnerships.

South Korea’s Growing Importance arsenic a Source Market

South Korea has emerged arsenic 1 of nan astir move markets for U.S. tourism. In 2024, much than 1.7 cardinal Korean visitors traveled to nan United States, representing a six percent year-on-year increase. This momentum underscores South Korea’s position arsenic nan seventh-largest overseas marketplace for nan U.S., pinch expectations of further maturation arsenic airlines grow capacity and motorboat caller routes successful 2025.

The United States continues to clasp beardown entreaty for Korean travelers, offering everything from iconic landmarks and taste practice sites to earthy wonders and modern cityscapes. Events specified arsenic The Great USA Road Trip service arsenic a bridge, ensuring Korean recreation professionals are well-informed astir evolving opportunities and equipped to creation experiences that meet traveler demand.

Looking Ahead to Major Milestones successful 2026

The early of U.S. tourism trading is poised to radiance moreover brighter pinch landmark celebrations successful 2026. The centennial of Route 66 will grant 1 of nan astir legendary highways successful nan world, symbolizing adventure, nostalgia, and nan enduring allure of nan American roadworthy trip. Stretching from Chicago to Santa Monica, nan day is expected to animate themed itineraries, taste events, and storytelling campaigns designed to resonate pinch world audiences.

In nan aforesaid year, nan United States will commemorate its 250th anniversary, a monumental juncture marked by nationwide events, exhibitions, and organization programs. The day will not only showcase nan nation’s rich | history but besides item its divers taste personality and forward-looking vision.

Adding to nan excitement, nan U.S. will big world sporting events including nan FIFA World Cup and nan World Baseball Classic. These world gatherings are anticipated to pull millions of visitors, further elevating nan country’s floor plan arsenic a top-tier destination.

Brand USA’s Global Vision

As an charismatic partner of nan America250 initiative, Brand USA will merge these milestones into its world campaigns. By weaving together themes of history, culture, sports, and adventure, nan statement intends to position nan United States arsenic much than conscionable a destination—it will beryllium promoted arsenic a travel into stories that style some nan past and future.

Through initiatives for illustration The Great USA Road Trip, Brand USA demonstrates its committedness to engaging world markets successful innovative and meaningful ways. By bringing nan vibrancy of nan U.S. to South Korea’s recreation community, it has laid nan instauration for stronger tourism flows, deeper taste exchange, and continued maturation successful nan years ahead.