Bookshop.org Mocks Jeff Bezos Wedding Invite In Anti-prime Day Promo

The independent online bookseller Bookshop.org took a swipe astatine Amazon to observe nan commencement of Prime Day, Amazon’s yearly waste (which, contempt its name, is really 4 days this year).

Like galore different retailers, Bookshop.org holds a waste to coincide pinch Amazon’s large arena — it’s a measurement to lure distant consumers who whitethorn beryllium tempted by Amazon’s deals but could beryllium convinced to walk a fewer other dollars to support an independent business. These anti-Prime income astir apt don’t make a immense dent successful Amazon’s bottommost statement (sigh), but Bookshop.org twisted nan weapon wherever it hurts: nan schematic creation of Amazon laminitis Jeff Bezos’ caller wedding invitations.

Image Credits:Left: ABC News / Right: Bookshop.org

Bezos’ three-day wedding to Lauren Sánchez is estimated to person costs astir $50 cardinal — not to mention, it took spot successful Venice, Italy, wherever overtourism is pushing retired residents and impacts from ambiance alteration frighten flooding. Hundreds of group successful Venice took portion successful protests against nan wedding, which was attended by business moguls for illustration Microsoft laminitis Bill Gates and OpenAI’s Sam Altman, arsenic good arsenic celebrities for illustration nan Kardashians.

And yet, it seems that whoever designed a portion of nan wedding invite, obtained by ABC News, could not moreover ammunition retired for a Canva subscription. The image made nan rounds crossed societal media, pinch users speculating whether its lo-fi, childish creation could person travel from Microsoft Word clip art.

And so, behold: Bookshop.org’s oddly circumstantial excavation astatine Amazon connected nan dawn of Prime Day.

“Enjoy free shipping and nan knowledge that your money will spell toward supporting independent bookstores, not billionaires,” it reads.