Beyond The Beaches: Jamaica Tourism Board Reveals South Coast In Its Stunning New Documentary

Published on August 26, 2025

The Jamaica Tourist Board has premiered an eye-catching six-part documentary known arsenic Jamaica Is, designed to showcase nan lesser-known treasures of nan island’s South Coast. The inaugural episode, which you tin watch connected nan JTB’s charismatic YouTube channel, beckons viewers to research nan singular blend of experiences and practice this agelong of coastline presents. Forget conscionable nan passport stamps, nan section ventures into celebrated seaside properties, breathtaking vistas, and nan day-to-day beat of neighbouring communities, proving there’s a rich | communicative beyond Jamaica’s postcard-perfect shores.

The inaugural section highlights St. Elizabeth, pinch a typical attraction connected nan town’s picturesque resorts, authentic culture, and traditions. As viewers travel nan journey, they are encouraged to return nan mantra Be a traveler, not a tourer to heart. Upcoming episodes will research Negril, September 15 and Ocho Rios, October 15, allowing travelers to acquisition various facets of Jamaica’s South Coast, each while embracing nan island’s divers heritage.

Discovering Jamaica’s South Coast

Unlike emblematic tourism promotions that often spotlight only nan island’s apical formation resorts, Jamaica Is sets retired to overgarment a much complete image of what makes nan South Coast truthful special. The bid is designed to present travelers to nan culture, history, and traditions that are embedded successful nan mundane life of nan locals.

Episode 1 is simply a ocular travel opening successful St. Elizabeth, a region known for its stunning landscapes, which see nan awe-inspiring Lover’s Leap and serene YS Falls. The section besides introduces nan mouthwatering section cuisine, pinch a sojourn to Little Ochi, a edifice celebrated for its caller seafood. Here, travelers will person a chance to virtually sample nan region’s astir authentic dishes, prepared pinch ingredients originated from nan surrounding waters.

Authentic Local Encounters

In summation to nan picturesque views and scrumptious food, nan bid highlights nan group who make nan South Coast travel alive. Viewers will meet Captain Dennis, a section guideline connected nan Black River who shares stories of nan area’s rich | earthy history. The documentary besides offers a look astatine nan shrimp harvesting organization successful Middle Quarters, showcasing their age-old methods and nan hardworking individuals down this accepted practice.

For a sensation of Jamaica’s heavy taste roots, nan section takes viewers to Appleton Estate, wherever nan rich | history of rum accumulation is brought to life. The property circuit highlights nan centuries-old contented that has shaped not only nan system but besides nan civilization of nan region.

Jamaica’s People and Culture successful Focus

The bid emphasizes that Jamaica is not conscionable astir pristine beaches but is simply a destination wherever culture, history, and nan warmth of its group are cardinal to nan experience. Jamaica’s tourism officials are committed to sharing stories that bring these elements to nan forefront. According to nan Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, nan bid reveals nan island’s existent essence.

Bartlett explains that this bid is astir showing nan world that Jamaica is not conscionable beautiful beaches. The South Coast exemplifies this impeccably, offering travelers an acquisition that is arsenic soulful arsenic it is scenic.

Donovan White, Director of Tourism astatine nan Jamaica Tourist Board, echoed this sentiment, inviting travelers to measurement disconnected nan beaten path. The South Coast is simply a spot wherever culture, creativity, and organization thrive, and Jamaica Tourism is proud to stock these authentic stories pinch nan world.

A Fresh Perspective connected Jamaican Travel

Jamaica’s South Coast has agelong been a hidden gem, attracting travelers looking for thing beyond nan accepted tourer hotspots. With Jamaica Is, nan Jamaica Tourist Board is sharing a caller position connected what nan land has to offer. The documentary bid intends to animate travelers to research nan uncharted and lesser-known corners of Jamaica, while connecting pinch nan section group and their rich | culture.

Each section of nan bid will bring audiences person to nan psyche of Jamaica. By featuring a operation of stunning earthy landscapes, delicious section cuisine, and vibrant traditions, nan JTB hopes to alteration nan measurement group deliberation astir Jamaican travel. This is simply a spot wherever nan civilization is arsenic rich | arsenic nan scenery, and nan connections made are arsenic meaningful arsenic nan experiences.

What Next?

As nan documentary bid rolls out, audiences will uncover really Jamaica’s South Coast becomes much than a spot connected nan map; it’s a corridor into surviving history. Fresh installments driblet each month, welcoming each prospective visitant to move beyond nan postcard beaches and, instead, immerse themselves successful nan island’s enduring elegance and nan gentle hospitality that defines it.