Azerbaijan Promotes Shusha As A Top Cultural Destination At Bulgaria’s Celebrated International Tourism Exhibition

Published on October 11, 2025

Azerbaijan made an awesome people astatine nan 20th International “Cultural Tourism” exhibition, held successful nan humanities metropolis of Veliko Tarnovo, Bulgaria, from October 8 to 10, 2025. This high-profile event, which draws nations from crossed nan globe to coming their taste and tourism offerings, provided Azerbaijan pinch a valuable opportunity to radiance a spotlight connected Shusha—a metropolis that holds heavy humanities and taste significance. Through its participation, Azerbaijan highlighted Shusha’s vibrant past, ongoing restoration efforts, and emerging position arsenic a awesome tourism destination.

Shusha, located successful Azerbaijan’s picturesque mountainous region, has agelong been a cornerstone of nan country’s taste identity. As portion of its efforts to coming nan city’s allure to world audiences, nan Azerbaijani delegation, led by nan Shusha City State Reserve Administration, brought an array of informative materials to nan exhibition. The promotional brochures and booklets, written successful English, introduced visitors to nan city’s rich | taste practice and nan existent efforts being made to reconstruct and modernize Shusha for tourism.

A cardinal taxable of nan Azerbaijani beingness astatine nan arena was nan extended restoration activity taking spot successful Shusha, aimed astatine reviving nan city’s humanities landmarks while improving nan infrastructure to meet nan needs of world tourists. These restoration efforts bespeak Azerbaijan’s committedness to preserving its heritage, pinch a peculiar attraction connected maintaining Shusha’s iconic structures and landmarks, which person agelong been symbols of Azerbaijani culture. Through these efforts, Shusha is steadily becoming a metropolis wherever ancient history and modern improvement coexist harmoniously, offering visitors a unsocial blend of both.

The accumulation guidelines besides showcased elements of Azerbaijani civilization done a divers action of artifacts, including accepted carpets, handcrafted souvenirs, and an assortment of nan country’s astir celebrated dishes. Attendees were treated to an array of flavorful Azerbaijani foods, which offered them a sensory relationship to nan country’s culinary traditions. The carpets, each a activity of intricate creation and craftsmanship, were a testament to Azerbaijan’s rich | creator history. These taste elements not only captured nan liking of visitors but besides helped them to admit nan extent of Azerbaijan’s taste identity.

A bid of captivating photographs astatine nan Azerbaijani guidelines besides painted a image of Shusha’s earthy beauty and architectural marvels. From panoramic views of nan surrounding mountains to striking shots of Shusha’s humanities structures, nan photographs demonstrated nan city’s scenic landscapes and unsocial architecture. This ocular practice reinforced Shusha’s position arsenic a premier taste tourism destination, offering some breathtaking views and rich | humanities narratives for travelers to explore.

Beyond showcasing Shusha’s taste treasures, Azerbaijan utilized nan arena arsenic a level to build stronger world ties. A important item of nan accumulation was nan gathering betwixt nan Azerbaijani delegation and nan Mayor of Veliko Tarnovo. The 2 sides discussed ways to further fortify nan sister-city narration betwixt Shusha and Veliko Tarnovo, pinch an accent connected boosting taste exchanges and tourism collaborations. The chat touched connected ideas specified arsenic reciprocal visits, shared taste events, and nan speech of champion practices successful tourism management. This business underscores nan imaginable for deeper taste and economical ties betwixt Azerbaijan and Bulgaria and highlights nan broader purpose of promoting taste diplomacy done tourism.

The collaboration betwixt Shusha and Veliko Tarnovo holds awesome imaginable for some cities. As sister cities, they are positioned to mutually use from associated initiatives, sharing resources, expertise, and experiences successful nan fields of tourism, culture, and practice preservation. This business exemplifies really world practice tin create opportunities for sustainable tourism and taste speech that benefits some cities and their communities.

The information successful nan “Cultural Tourism” accumulation was besides an basal measurement for Azerbaijan successful its broader efforts to position Shusha arsenic a starring tourer destination connected nan world map. Through events for illustration these, Azerbaijan tin prosecute pinch world audiences, stock its rich | taste heritage, and raise consciousness of nan ongoing translator of Shusha. As nan metropolis continues its improvement arsenic a tourism hotspot, specified exhibitions play an basal domiciled successful showcasing its divers offerings to a world audience.

With its increasing infrastructure, Shusha is quickly becoming a must-visit location for taste tourists. The metropolis is not only a humanities wealth but besides an emerging destination that appeals to travelers seeking a blend of heritage, nature, and modernity. As Azerbaijan continues to reconstruct and create Shusha, nan metropolis is poised to go a beacon for those looking to research nan depths of Azerbaijan’s rich | civilization and history.

The occurrence of Azerbaijan’s information successful nan “Cultural Tourism” accumulation marks an important milestone successful its efforts to grow Shusha’s beingness successful nan world tourism sector. As nan metropolis continues to germinate and develop, it is becoming an progressively important taste and tourism hub successful nan Caucasus. With ongoing world collaborations and efforts to sphere its taste identity, Shusha’s early arsenic a world tourism destination looks brighter than ever. The accumulation not only showcased nan city’s unsocial charm but besides highlighted nan imaginable of taste tourism arsenic a driver of economical maturation and world speech for Azerbaijan.